In a world of 3D art, your portfolio is like your personal ID, a display of your skills, abilities, creative strategies, and expertise. It tells your clients and partners all about your ability to contribute to some project.
More importantly, it gives them a summary of your previous engagements and is an excellent way to begin sharing a mutual narrative with your future client. It also tells them what you’ve done and who you’ve worked with previously.
In the 3D art industry, presentation is pretty much everything. If you want your portfolio to stand out, it has to be something else and offer a lot more than an average one. With all this in mind, we’re going to help you build a professional portfolio that will not only stand out but get you the best engagements possible in your 3D art niche.
Everything starts with planning your portfolio delivery and structure. However, before we move on with the technical and practical steps of building a 3D portfolio, we’ll first shed some light on why you need a professional portfolio today and how it can help you achieve your professional goals.
The reasons for having a professional portfolio as a 3D artist are many and far in between. Still, we can start with the most obvious one – having a great and professional-looking portfolio is your chance to get a job or a project you want to work on.
A portfolio allows you to choose the terms and set the conditions when working on a project. It also allows the people you work with to get an insight into your capabilities and skills. In the highly competitive 3D market and limited places across the industry, a stand out professional portfolio is the best way to ensure your efforts make it worthwhile.
The moment you master your 3D art skills, creating a portfolio is the best way to showcase your artwork. Select the best works that best represent your experience, creativity, and talent and showcase them in your portfolio so that the rest of the world can see what you’re capable of.
Aside from creating a portfolio, you should also consider creating a professional website where you will share the rest of your work along with your portfolio. Having a website makes it easier for your clients and future partners to find and hire you.
Keep the content on your website up to date with all the latest works, add new works to achieve the highest level of consistency, and keep your audience engaged at all times.
Choose the best hiring platforms such as Easy Render to continuously showcase your talent and skills to recognize good opportunities and get a chance to work with the cream of the crop from the 3D world.
A professional portfolio is one of the things that will help you become a successful 3D artist, but you shouldn’t stop at that. Creating a portfolio is only a step on your journey to becoming an experienced 3D artist. With all this in mind, it’s safe to say that having a great-looking portfolio is the best way to get your artwork noticed.
One of the great ways to make your portfolio look more attractive is to check other 3D artists’ works to track the trends. As a 3D artist, a professional portfolio is an absolute must to establish your career.
Whether you’re an architect, graphic designer, fashion director, or photographer, creating a professional online portfolio is not an option; it’s a necessity. Aside from allowing you to stand out from the rest by using your work and talent to differentiate yourself from your competitors, your portfolio ensures that the right pair of eyes see your skills and projects.
Therefore, your portfolio should demonstrate how your skills help bring something unique to the table. There are many benefits 3D artists can reap from having a professional portfolio:
There is nothing new in the quality over quantity concept. In today’s visual world, clients want to see quality. So, forget all about including every project you ever worked on, as no one has time to go through tons of content to discover the hidden gem.
Include up to 5 of your best 3D renderings that vividly represent the variety of your 3D skillet. Remember, first impressions are everything in the world of 3D art. Your portfolio should be interesting enough to get your clients’ attention and make them ask for more.
First and foremost, you are a 3D artist, not a website developer. Spending too much time working on your website usually ends up completely unappreciated. Not to mention that it will consume too much time you could spend perfecting your portfolio.
If you overdo your website, the chances are that it will produce an opposite effect of what you were trying to accomplish. To make sure you do it right, look at the professionals and how they do it. Use the same tools as they did, and make sure you focus on your portfolio, not your website.
Overdoing your resume is the same as spending too much time working on your website. Don’t get stuck on building your resume. Remember, it is supposed to be eye-catching and attention-grabbing. 3D artists make a common mistake in making their resumes complicated and cluttered with colors and graphics when a simple PDF single-page text-only resume will do just fine.
Think of your portfolio as your own personal museum. You would not want to see any work that seems substandard, wouldn’t you?
Regardless of how many animations or renderings you have in your possession, your portfolio should only show your biggest strengths and best projects to help you garner the best work from top-class clients.
Your best works show your focus. This is also something to pay attention to as it helps gather a specific type of audience.
Since you’re a 3D artist, you probably have different styles. You should be able to create 3D art for a variety of different styles as a 3D artist. The more styles you can handle, the more clients you attract. Nowadays, clients love versatile 3D artists. So, make sure your portfolio shows versatility as well.
We already mentioned that your potential clients wouldn’t bother to go through tons of works to find the one that suits their needs. The more works you include in your portfolio, the more complicated it becomes.
Instead of doing what every average 3D artist would do, show your clients that you are a storyteller. They love storytelling and will surely hire a 3D artist capable of delivering what they expect.
Creating the best portfolio of them all means nothing if no one sees it. You need to get as many eyes on your works as possible to make sure you get plenty of new work opportunities.
Start promoting your portfolio on your website and branch your efforts out to the other hiring platforms and freelance job finding services to increase your chances of attracting a wider audience.
Consider solutions that help improve your online visibility, boost your SEO ranking, drive more traffic to your website, blogging, and more.
Nothing happens today without social media being aware of it. That’s just how things are today. Just as you need your website to promote your works, you also need a strong social media presence to ensure you create a long-lasting relationship with your clients.
More importantly, you can use different social media platforms to create communities where your clients can leave their opinions, reviews, and feedback regarding you and your works. Nothing speaks better about your work than tons of positive customer reviews.
Social media also help keep your audience engaged continuously. Through posts and stories, videos, and blogs, you get a chance to engage with your audience and know their minds. This can do wonders for your brand development and self-promotion.
Modern clients aren’t only looking for 3D art, but rather a person behind it. You can add more context to your portfolio by presenting your story.
This context is meant to show you as a person and emphasize that you’re cooperative, communicative, and easy to work with. A portfolio that shows both the art and the artist is the best way to establish trust between you and your future clients.
Modern clients love consistency. It is the key to success in every industry. So, to make sure you achieve the highest level of consistency, always update your portfolio to remove older works and showcase the most recent projects you worked on.
Clients love to see personal progress. They appreciate 3D artists who are continually perfecting themselves and their skills. You can prove that to them by removing older works. More importantly, constant updates of your portfolio also tell a lot about your professionalism. These are all the reasons they need to choose you over your competitors.
Now that you have a complete picture of how to build a professional portfolio as a 3D artist, it’s time to get to work. Keep the most important recommendations in your mind, and don’t overdo it. Avoid complicating things without any need, and make sure you only include your top works in your portfolio.
Easy Render is always available to you for more recommendations and examples. You can find tons of professional portfolios on our website. We invite you to visit us and see what 3D artists we work with have to offer and how they do things.