The moment you step outside your house, you can always see people immersed in their mobile phones. Whether they are playing games, watching videos, or reading online blogs, you can always see people scroll, stare, and even make small sounds while on their phones.
Specifically, video contents continue to rise in popularity, especially with the introduction of short videos on YouTube, TikTok, Instagram, and Facebook. People with short attention spans usually enjoy these short videos, consuming hours of watching different video content. In fact, 96% of online video viewers prefer to watch short-form videos to learn about a product or service.
Additionally, the power of video marketing, in general, has been proven and tested through time. About 92% of marketers reported a good ROI on video content. Thus, maximizing video ad maker tools and other video-making platforms have been an effective strategy to increase audience and engage consumers.
If you are a video content creator, an ad maker, or a marketing team member, you can integrate video cameras and 3D animation in creating videos for your projects. Here are the 10 tips for integrating video cameras and 3D animation in your projects:
No matter how big or small the project is, you need to create organized and detailed planning, especially when working with a team. Also, you should determine how much of the project will require video cameras and 3D animation.
Lastly, planning also includes getting the right resources and experts to execute your plan and finish the project successfully.
Let’s be honest. Nowadays, people are very difficult to please. So, as a marketer, you have to make a captivating and detailed storyboard or script that will catch the attention of your potential viewers.
Moreover, you need to incorporate in the storyboard or script the elements and graphics you want to capture with video cameras and/or animate in 3D.
When it comes to video content, angles are important, especially if you want to feature the aesthetics and appeal of a place or an object.
If you are not an expert with cameras, it is best to work with a professional so you can generate the footage you need and integrate it with your video or 3D animation.
When integrating live-action footage from video cameras to 3D animation in your project, lighting is extremely essential.
Thus, you need to ensure that you have sufficient and proper lighting to capture the video or clip you need and integrate it with the 3D animation you want.
With videos captured on a green screen, you can flawlessly integrate live footage into 3D animation. You may have encountered this technique when watching a behind-the-scenes clip of a fantasy movie.
During post-production or finalizing the video, you can replace the green screen with your animation.
Whenever applicable, you can take advantage of motion sensors that allow you to record the movement of objects and people and integrate the generated data for further processing, such as integrating them into animation.
Like the green screen, this technique is also commonly used in creating films that require post-production processing.
Maximize the full potential of your camera and shoot with the highest resolution as much as possible. This will give you more flexibility when integrating the footage with 3D animation.
Moreover, most people today expect high-quality videos. About 77% of viewers stopped watching a video due to poor quality.
Since you are capturing videos with video cameras, you need to choose the best camera that suits your project’s needs. In general, some of the standard features of a good camera include manual control, good low-light performance, and image stabilization.
Aside from inserting appealing and captivating clips from video cameras, you should also add the appropriate sound or music. This is important to enhance the viewing experience of your audience.
Integrating footage from video cameras and 3D animation is never easy. Thus, if you are the one to edit the video, you should maximize the different editing tools and produce a video project you will be proud of.
Also, you should ask for help from professionals, especially if you are still not confident with editing or the output of the project.
This article presented 10 tips for integrating video cameras and 3D animation in your projects. We hope this can help you in your marketing campaign or even in creating your personal videos for your social media accounts and video-sharing platforms.
Also, always remember that when in doubt, don’t hesitate to ask for help from professional video content creators and 3D animators.