The business aspects of designing and building beautiful spaces rarely coalesce with the artistic side of architecture and construction. Try as you might, you can hardly make a living as a professional architect if you’re driven by passion alone. If you plan on selling your work, you need business savvy too.
But who’s got time for that, when there's so much to invent and bring to fruition?
Well, if you don’t learn to juggle these two sides of your profession, you’ll soon run out of projects. Everything you’ve created will stay in the realm of ideas until you eventually run out of them too. And need we also mention that without a business to run, you’ll have no financial means to create?
There is one artsy thing that’s very lucrative, though - 3D rendering.
It may be the only novelty in the business landscape of architecture, design, and construction that doesn’t require you to curb your enthusiasm and start thinking in more practical, profit-driven terms. If this tickles your interest, we have a couple of helpful ideas about this topic to share with you.
These are the top benefits of 3D rendering for architects.
So, let’s talk business.
As an architectural or construction company, you deal with all the same problems that all other businessmen must learn to solve. How to beat the competition? How to attract and retain a larger client pool? How to become more efficient at what you do? And finally, how to monetize your work?
By staying relevant and competitive, of course.
The ways 3D rendering can help you with this are as numerous as the opportunities they bring. Having high-quality architectural rendering will help you retain the competitive edge for quite some time in the future, all while establishing you as an authority firm and boosting your brand awareness.
Just think about it - if you were in need of architectural services, you would hardly take your businesses to the company that cannot offer you the same convenience and ease of access as its competitors do. It’s the digital age, guys, and your clients expect you to offer them digital solutions.
Speaking of modern-day client expectations, we cannot but mention a concept called the customer experience. Developed by e-commerce brands and other leaders in the online industry, the idea of CX relies on our ever-growing demand for pleasurable, positive, and frictionless customer journeys.
Translated to the language of architectural business, customer experience must aim to remove all boundaries between your work and your clients. Those interested in doing business with you must not only feel comfortable voicing their needs but also be able to understand your visions and ideas.
And let’s be honest, architectural sketches are pretty hard to read.
Instead of going back and forth in trying to find some common ground between what they want and what you offer, you can simply greet them with gorgeous 3D models. They are the best medium for communicating ideas behind complicated projects and delivering results in a clean, readable form.
But it's not enough to satisfy only the basic needs of your clients. You must understand that in this competitive market, doing decent work can only suffice for so long. Sooner or later, you’ll have to compete with someone who is better equipped for meeting the growing needs of the modern world.
So the trick is, you must always exceed your clients’ expectations.
If you don’t, somebody else will. Clients are fickle creatures, and that’s perfectly understandable. As a consumer of products and services yourself, you must understand that the only thing they want is to have their needs taken care of in a fast and cost-effective way. Except, they also like to be impressed.
With 3D rendering, that isn’t so hard to achieve. The practice and technology behind it both allow you to be faster and more cost-effective than others and still bring something innovative to the table. It's a level of professionalism and artistry that won’t fail to impress even the most demanding clients.
Thus far, we’ve tackled the two most important sides of client-facing business operations such as your own - conversion and retention. Having a solid base of clients that will keep returning to you for years to come is pretty rare in your niche, as architectural projects mostly function on an on-off basis.
Which means that you must reinforce your lead gen too.
Successful lead generation strategically circumvents the competition, targets the right prospective clients, and feeds your revenue with always new sources of income. In simple words, it's an art of attracting interested prospects and convincing them that you’re the solution for all their pain points.
And how better to generate new leads than with a winner portfolio?
If you think you can attract laics with mockups and sketches, go back to when we’ve previously talked about convenient customer experiences and think twice. You need something attention-grabbing and able to communicate your vision to non-architects. Once again, 3D rendering is ideal for showing off.
Once you have a thick portfolio of 3D designs, you can start communicating with prospective clients across multiple channels. Being able to convey both beauty and function, architectural renderings can serve as a great promotional material that all types of audiences can enjoy but also understand.
Publish your portfolio online, share a design or two on social media, and the word of your business will soon scatter across all industries and sectors. Luckily for you, there will never be a shortage of demand for gorgeous architectural designs. The world is your audience, and 3D can make you viral.
The business benefits of 3D rendering for architectural and construction companies don’t end here, of course. Renders can optimize your workflow too, thus making your projects more efficient and cost-effective. But the most important thing is - without 3D rendering, you have nothing new to offer.