Why Use 3D Rendering for Selling Real Estate?
Why Use 3D Rendering for Selling Real Estate?

3D rendering has been on the rise lately, especially in the past several years. The practicality of using 3d rendered images to promote real estate properties and even someone’s work is impeccable.

For instance, every architect or a 3D designer can show their renderings to someone interested in their work. It allows for better and faster communication between the designer and their clients.

If you are interested in learning how you can use 3D rendering to sell real estate, you have come to the right place.

In our guide, you’ll learn more about what the potential buyers are looking for, how to showcase floor plans properly, and different 3D render formats architects/designers can use to do a great job. So, stick with us, and we guarantee that you won’t regret it.

3D renders can help see the potential of properties that haven’t been constructed

The beauty of 3D rendering lies in the fact that you can show someone what a building will look like once it’s been constructed. What’s more, you can showcase existing properties and those that are still under construction.

The possibilities of 3D rendering are practically limitless. However, they exist for the sole purpose of ensuring that the communication between the artists, designers, clients, and potential customers remains on the highest level possible.

If a potential client can see what a particular property will look like when finished, they will make their decision faster. They will also be able to:

  • Recommend potential changes - The building hasn’t been constructed yet. 3D renders will only show what the building would look like once completed. Thus, the client can decide whether or not they want to recommend some changes. That way, everyone will be on the same page, and the architects, designers, and project managers will make viable decisions.
  • Give some feedback - Receiving both positive and negative feedback can help 3D artists, architects, and designers improve and meet their clients’ needs. The best perk involves receiving feedback before any significant work starts. It can prove to be a massive advantage.

By portraying the objects that are yet to be constructed, 3D designers can make the best possible decisions and meet all crucial standards.

They can show how unfinished real estate can look like

We have mentioned that 3D renders can show various buildings/objects that are in mid-construction. That can be beneficial for several reasons, especially if the clients are interested in purchasing the real estate once the project has been completed. The most notable reasons are these:

  • Clients can suggest changes - It is imperative to realize that 3D renders are not set in stone. 3D artists can edit them anytime to suit clients’ needs better. For this reason, it will be possible for the clients to better communicate with the designers.
  • Clients will see what they can add to the design to make it better - Not every client wants to purchase an already set-up property. Many want to see its full potential first. This job can either be done by a 3D renderer or the clients themselves, depending on the preferences.

Having the ability to modify and add new things to a property that is in mid-construction or mid-completion (unfinished real estate) has a lot of advantages. Clients can then see what they can do to improve the entire building.

It is one of the best real estate marketing tricks as well. Interested buyers will start imagining themselves living or working at the property. The best way to evoke emotions is to present them with unfinished real estate for them to evaluate.

They let buyers see how they can transform a property

We have already mentioned this earlier, but it deserves a separate spot on this list. 3D renders help clients communicate with architects and designers. They can discuss various ideas for transforming the desired property once completed.

Designers can have an easier task with completing the project according to the client’s requirements. After talking with potential buyers, they will know how to finish the project, do the job perfectly, and make the buyers happy, which would only help them improve their careers.

Even freelance 3D renderers and designers can do this type of work. All it takes is a little dedication and time. The most important factors to focus on are potential buyers. If designers can meet their expectations and help them make informed decisions, they will complete all their projects successfully.

Showcase the best elements of the property

3D rendering is a complex process, and not everyone can do it properly. However, when done right, 3D rendering can showcase the best elements of any property. Architects and designers should know (or acquire the information) the best aspects of a specific property and how they will impact its sale once it’s completed.

It can be crucial for the buyers to see the best elements a real estate property can offer. It can drastically impact their decision, especially if they are serious buyers looking for some of the finest real estate available.

The idea here is that 3D artists and designers can have a say in the project’s success in terms of purchase. However, you will need help from professional 3D artists with sufficient experience if you plan on relying on 3D renders when selling real estate.

Detailed floor plans

Having detailed floor plans is beneficial to both designers and potential buyers alike. Most commonly, 3D renders are created by architects who fully understand how a floor plan should look. They have the knowledge and skills to design a detailed floor plan to transform any real estate property.

That way, they can help potential buyers see what their future home or business establishment will look like once finished. They’ll know the number of rooms, the positions of doors, and much more. That can bring them closer to the property and help them make an educated purchasing decision.

What’s more, architects and designers can use their knowledge of architecture and ask the clients for potential changes, provided they are interested in making some. In any case, clients should see the floor plans before the final 3D renders to suggest possible changes and ensure they get the desired results.

Customers love visual presentations

Your goal is to create a 3D rendering in order to sell a real estate object. For this reason, you rely on visual interpretations of potential clients to pique their interest, which is one of the finest marketing strategies.

The idea is that customers love visual presentations and will be more likely to purchase the property once they see how it will look in real life. We fully understand that 3D renders are far from the “real deal,” but it won’t be far from true if the renders are impeccable.

For this reason, 3D designers and architects can impact their clients’ decisions and provide them with something they need to make sure that they will make a wise choice. Having a visual representation of a project is one of the best marketing tactics, and people are using it for a good reason. The same strategy applies to 3D rendering.

Great for listings

When was the last time you saw listings for future real estate properties that genuinely interested you? Did such listings have 3D renders of those properties that would be constructed one day? If some of them did, it is safe to say you were attracted to them instantly and forgot about the others. That is why 3D renders exist.

A visual representation of a property listed for sale is a brilliant marketing and sales tool. It can do the following:

  • Attract the attention of potential buyers - 3D renders are of crucial importance when attracting the attention of potential buyers. People are attracted by the things they see, and they will be more likely to click on the listing with high-quality images and schedule a viewing.
  • It serves as a showcase - Of course, if people see something, they are more likely to remember it than if there were no visuals to showcase the property. On average, over 90% of people would not consider a listing that features no photographs or 3D renders that would help them make an informed decision.

Think about that when creating a listing for anything - from real estate to any visual representation.

Different formats

The clients might be interested in different formats and types of 3D renders. For instance, 3D artists and designers can render both the interior and the exterior of a real estate property. The renders can be graphic or lifelike; everything depends on the clients’ preferences.

Thus, for 3D artists, the most critical factor is that they fulfill the needs of their clients. They can easily do it if the 3D rendering format is clear from the very start.

It is the job of the 3D artist to know the exact details of all different formats and styles the clients might be interested in. After all, 3D renders offer many benefits - marketing and potentially completing the sale even before the building has been constructed.

One of the best ways to do this is to present clients with their desired formats of 3D renders. All architects and other people working on a particular project know this.

Show that you’re keeping up with the latest trends

Using modern technology for marketing is a clear sign that you are keeping up with the latest trends. In the past, people couldn’t see 3D renders of real estate, but rather only rough drawings and sketches. With modern technology came more opportunities and better performance in marketing and sales.

In any case, if you present your clients with incredible 3D renderings of their potential real estate, they will realize that you’re keeping up with the trends. Some clients don’t even expect to see 3D renders of the real estate property they are interested in, which can be a big marketing bonus and help close more deals.

Everything is modernized lately, and 3D rendering is one of the things that you can use to make the most out of real estate sales. It is never a bad idea to rely on it for all projects, especially when it comes to real estate and marketing.


3D rendering is one of the best tools for selling real estate, and everyone knows it - from architects, designers, and 3D artists to potential buyers. With incredible 3D renderings and designs, your chances of selling more properties will only keep increasing.

That is due to 3D architectural visualizations that can make people fall in love with a property. However, it doesn’t stop with visual representation; there are other factors to consider, such as detailed floor plans, the potential for listings, showcasing the best elements of a property, and many more.

All in all, with top-notch 3D rendering, you will better manage the marketing and sales processes of any real estate in your listing. The designs don’t need to be completed or fully functional - they need to suit the clients, and the rest will be up to them.