How 3D Rendering & Visualization Have Changed the Way Architects Do Their Job
How 3D Rendering & Visualization Have Changed the Way Architects Do Their Job

Decades and centuries ago, architects relied on sketches and drawings to present ideas to clients or help them visualize their planned projects. Architects are artists, so their drawings were always detailed and helped property developers, and interior designers plan and complete their projects with ease.

But when modern technology came into the limelight, everything changed. Drawings and blueprints were still playing a part in architectural projects, but new pieces of computer software were slowly taking centre stage.

Today, 3D rendering and 3D visualization are key processes in every architectural project. They are essential for creating lifelike 3D models, images, and animations that can showcase how a property will look, down to the tiniest detail, long before the construction begins.

It’s clear that these ground-breaking processes of creating graphics and rendering designs using 3D rendering software have revolutionized the way architects do their job.

But what are all the changes they have brought? Why exactly are they beneficial? Let’s find out.

It’s Easier to Try Out Ideas

3D rendering and visualization make it incredibly easy to try out new ideas. No matter what vision an architect or a client has in mind, 3D rendering software can help bring it to life quickly.

Sometimes, property developers and interior designers don’t have a clear idea of what they want a particular space to look like. Architects can get their creative juices flowing and come up with multiple ideas to help them make the best decisions for their project.

Forward-looking architects who have become 3D artists can present them with several photorealistic renders that showcase different floor plans, materials, textures, colours, and styles. They can even help them choose the right pieces of furniture to make sure the rooms are neither cramped nor too empty.

That way, clients can pick their favourite design and be confident that the result will achieve their ultimate goals.

Trying out ideas with 3D rendering and visualization is also essential for honing skills and building a portfolio. Practice makes perfect, and 3D rendering software is the best tool to master your architectural design skills and become a true professional.

Without this software, architects used to rely on drawings and words to showcase skills and communicate what they have in mind. Those times are long gone, as they can now build an impressive architecture portfolio, with examples of all their previous work to showcase their skills, experience, and expertise. They can prove they’re the best person for the job.

Clients Can Understand Projects More Easily

When architectural visualization and 3D rendering weren’t even on the horizon, architects had to jump through hoops to explain all the bits and pieces of a project to clients.

More often than not, that was incredibly overwhelming to all parties, especially when certain clients were not familiar with technical jargon and found it downright confusing.

3D rendering and visualization have taken all the stress and confusion out of the equation. Clients can now understand projects more easily, as architects can explain them more comprehensively.

Property developers, interior designers, urban planners, civil engineers, and others in related occupations hire architects for their expertise. That doesn’t mean that they’re familiar with all the nuts and bolts of architectural design. Some may have never dipped their toes in those waters.

As an architect, it’s your job to help them understand the full scope of a project, primarily if they’ve never engaged in a similar one before.

Luckily, architectural visualization can help with clients immensely, as it can provide them with the big picture and eliminate any doubts.

With 3D rendering, you can walk them through every step of each design phase to help them fully understand the entire process. You can be the wind at their back, nudging them in the right direction toward realizing their vision and achieving their goals.

You Can See for Yourself How the Project Will Look

It’s essential to show to a client how a particular project will look in real life, but it’s just as important to see it for yourself beforehand. When you do, you can make the necessary alterations and add the final touches to ensure everything looks perfect.

You may have a clear picture in your mind, but seeing it on the screen is a whole new experience.

Creating sketches, blueprints, and 2D floor plans can help, but it can’t even come close to 3D visualizations. Your drawings may help you see the bigger picture, but it would be difficult to envision exactly how the project will look once completed.

When you create realistic architectural visualizations, you can see all the details of a property. You can see how different features would work together, how natural light would illuminate the environment at different times of day, the best spots for lighting fixtures, and much more.

You can get an aerial view of the property to look at it from different angles and identify potential areas for improvement. With a 3D animation, you can better grasp all the details and evaluate how different materials, textures, and colours would play out to create the right atmosphere that your client has in mind.

It’s Easier to Spot Mistakes

Before technological advancements brought 3D rendering and visualization to the table, many architectural projects were burdened with loads of mistakes before the final fine-tuning stage.

Needless to say, such projects often turned out to be more expensive than intended, especially since they required more time to fix all the mistakes. The longer a project lasts, the higher the chances it may go over the budget.

Thankfully, everything can go smoothly with 3D visualization and rendering.

With photorealistic 3D renders, architects can identify potential errors and resolve them efficiently and effectively. That goes far beyond helping clients decide on the materials, colours, and textures or making minor alterations for matching their vision.

They can spot and correct any design flaw before presenting the visualization to the client, thus saving time and money and building a safe and functional construction.

They can help them create a practical floor plan and consider the furniture size to fit the right pieces. They can assist them with choosing the right spots for electrical outlets to plan the interior design accordingly.

Most importantly, 3D renders can help plan the plumbing, electrical, mechanical, and fire protection systems. You can use them to resolve any complex design and construction challenges ahead of time to ensure there are no safety hazards and the result is flawless.

Most of the Work Is Done Digitally

Apart from visualizing ideas in a way never seen before, 3D rendering has enabled architects to do most of their work digitally.

They no longer need to make tons of sketches and drawings for a single project to help clients see what a property’s exterior and interior will look like. They don’t need to make multiple drawings of each room to present them from different angles. They can do it all on a computer.

Sure, there’s no architect who doesn’t use a pen and paper now and then, especially before using any 3D rendering tool. Transferring thoughts to paper helps them come up with ideas and gives them a good starting point.

But that’s the only time they do it the old way. They put all their efforts into creating designs using 3D rendering software, which comes with an abundance of features for creating any photorealistic visualization with ease.

Some architects may still find drawing easier, but the truth is that most clients nowadays expect or even request digital visualizations. It helps them choose the right architect for the job and make informed decisions before investing in construction.

Projects Are Done More Quickly

Architectural projects can be quite time-consuming, even before the construction phase begins. Architects and clients can go through multiple meetings before the approval process and even more meetings afterward to make sure they stay on the same page.

3D rendering and visualization help accelerate projects and complete them successfully.

With a stunning 3D render, you can speed up the approval process, as you can make sure you bring the client’s vision to life perfectly. Once they give you the green light, you can continue adding all the necessary details and fine-tuning the design.

If the client requires any alterations down the road, you can make them quickly and easily with your preferred 3D rendering software without having to start from scratch. If you were to draw everything by hand, making specific changes may require starting all over again.

So, 3D rendering is vital for completing projects quickly while ensuring you don’t leave a single stone unturned. It saves time and makes clients less likely to request alterations once the project enters the development stage.

Moreover, it helps every involved party take the right steps to breathe life into the project and achieve the desired result. They can use 3D renders as a guiding light to stay on the right track and make sure everything goes smoothly.

You Have to Learn New Tools Quickly

Gone are the times when architects only needed excellent drawing skills to convey their ideas with detail and accuracy. Today, they need to be able to use various digital tools to showcase their expertise.

As we’ve said earlier, most clients expect to see 3D renders that will help them choose the right architect for their project. So, you need to harness the power of 3D rendering software and learn how to maximize its potential to showcase your full potential.

Even if some clients don’t expect you to create 3D renders, doing so will impress them and set you apart from your competition. Perfecting your 3D rendering and visualization skills will give you the necessary edge for standing out from the crowd, attracting more clients, and making a name for yourself.

So, choose the best architecture rendering software that can help you create remarkable 3D renders and show what you’re made of. Learn how to use all its features to create brilliant designs that will leave every client speechless.

But don’t stop there. Learning is a never-ending journey. New pieces of software keep popping up, so get familiar with the most popular ones to become a 3D rendering master.

With a more extensive set of skills, you’re sure to lure in more clients. You may prefer working with V-Ray, but what if a client asks you to use Blender or Lumion? You may lose an excellent opportunity if you stick to only one tool.

Architects Need to Involve Clients in the Whole Process

A few decades ago, most architects didn’t involve clients in the entire design process. They did what they were paid to do and only presented the final design of a particular project.

That’s not a very effective way to go, as it can lead to numerous alterations down the road. Clients may not like what they see, and they may even reject the project.

Working side by side with a client from the initial design stage all the way through the project completion ensures fewer mistakes and utmost client satisfaction.

Join forces and work together every step of the way to avoid misunderstandings, stay on the same page, and design what they have in mind.

And if you come up with an incredible idea for improvement, don’t shy away from speaking your mind. Communication and collaboration are the backbones of every successful project. Your clients will appreciate you voicing concerns and finding ways to make their projects impeccable.

Only when you put your heart and soul into something can you accomplish genuinely marvellous things.


It’s clear that 3D rendering and visualization have opened the door to a whole new world of possibilities. Architects can showcase their talents and close more deals, while their clients can enjoy a streamlined design process and turn their ideas into a reality.

But to accomplish great things, they have to work together. It’s the only way to make everything go smoothly and exceed every client’s expectations.