Some architects are visionaries, and others are entrepreneurs. Some will never stop experimenting with form and movement for the new age, and others will continue to provide stable and sustainable living solutions for the current times. Both types of architects need technology to help them translate their ideas to paper.
In architecture, the road from abstract to physical is often long and winding.
Whether you’ve come up with a practical idea that you need to explain to your client or a revolutionary design that might change the world, you need a visualization tool to help you express that. For this, all architects now rely on digital rendering as a way to convince others that their ideas are worth building.
Architects will undoubtedly continue to invest in rendering for quite some time.
To explain why, let’s take another look at the art and practice of rendering.
True, 3D rendering keeps getting better. It’s only natural that digital solutions are keeping up with our needs, and rendering software is no exception. As soon as rendering artists master one tool, a better one appears on the market. It’s how exponential progress works - spontaneously and unstoppably.
In terms of practicality, constant improvements ensure ease of use, speed, and efficiency.
This provides architects with the means to find new solutions for old problems.
But technological advancements also push architects to break new frontiers and solve problems we didn’t even know we had. By fostering innovation, encouraging collaboration, and facilitating experimentation, 3D rendering will continue to make architecture better, faster, and more creative.
In terms of everyday entrepreneurship - because architects must be businessmen too - 3D rendering allows for brilliant ideas to be pitched to indecisive clients. Communicating architectural concepts and design elements without a visualization tool would probably waste everyone’s time and money.
Moreover, rendering helps transform communication into collaboration.
As a visual aid, renders show models with immaculate precision and attention to detail. Either as a collaboration pitch or just to throw ideas out there and see what happens, architects can use them to speak their minds and remove all communication barriers between architecture and non-architects.
Rendering is also essential in marketing.
Whether to promote their business or gain the much-needed artistic recognition, architects must rely on 3D rendering to provide them with attention-stoppers they can share on social media and send to publishers. In an oversaturated market such as architecture, marketing is crucial for success.
Unfortunately, up-and-coming artists can hardly cut through the noise and build a name for themselves if they don’t manage to make potential clients stop and look. This requires continual effort on all marketing channels, both online and offline. And most notably, effective marketing needs a phenomenal product.
This brings us to the power of the architectural portfolio.
As a fantastic portfolio booster, rendering can help architects enter - and win - prestige competitions, build their online presence, and compile a body of work prospective clients won’t be able to avoid. Like marketing, portfolios are becoming increasingly important for making it in this competitive field.
Using a portfolio of renders, aspiring architects can show off their artistic and technical prowess.
Even more, they can establish a brand by defining a distinctive quality that would make them unique on the market. For some architects, this is a mood conveyed through design. For others, these might be innovative solutions for a more sustainable future. Whatever this is, rendering can make it dazzle.
Of course, customers love seeing architectural projects before they happen. Regardless of project scope, building something is always expensive and time-consuming. Clients invest a lot of their money, time, and energy into architects, and it’s understandable why they need to know that they are making the right choice.
When design hits close to home, the render is the only reassurance they need.
Architectural renders have a unique ability to show a glimpse of the future, and that’s inviting for a few reasons other than practical ones. Who wouldn’t want to see what their neighborhood, their town, their country, or planet might look like a few years or decades from now? It’s like seeing a great Sci-Fi movie.
Speaking of the future, things are looking bright for both architecture and rendering.
But this shines a light on something else:
Digital rendering might be a design staple, but it’s still essentially a futuristic concept. Just put this in the context of construction, a field that remains virtually untouched by digitalization. Unable to separate ideas from their physical form - structures - modern-day architects are hampered in their progress.
Rendering can help them speed things up. If architectural imagination knows no limits, and technology keeps advancing, digital rendering will soon start showing ground-breaking designs that can truly redefine the way we experience and think of space. This might transform architecture for good.
Great architects can dream up a better world for us to live in. Using digital rendering, they can show us how beautiful, sustainable, efficient, and easy life would be in this new world. The only thing they need is convincing CGI that can be experienced with all senses, something like VR or augmented reality.
Perhaps this is the next phase that architectural rendering will unlock.
Until that happens, architects will never stop investing in digital rendering services.