7 Things Clients Love About 3D Renders
White & gray residential building exterior with a crowded street in front 7 Things Clients Love About 3D Renders

Today, architects and 3D artists have top-grade rendering and visualization software tools that allow them to create literal works of art. They can turn simple sketches, complex blueprints, and floor plans into jaw-dropping visual masterpieces that speak volumes.

Clients typically know little about the aspects of engineering, construction, architecture, and complex interior and exterior designs – showing them sketches can only confuse them. Thankfully, modern designers and architects don’t have to bother with such problems anymore.

They can overcome many challenges by using photorealistic and immersive 3D renders to convey the message and communicate ideas in a way that clients can understand and relate to. In their hands, 3D rendering is a digital graphic tool that allows the 3D artist to depict prospective projects to their clients.

Both clients and artists can visualize the design from different angles and perspectives. 3D rendering also allows the architect to highlight the crucial design aspects and explain features so that clients can better understand the functionality and livability of a proposed space.

Since 3D rendering has immense immersive power, it’s crucial for winning over your clients, so let’s talk about the most significant benefits of 3D rendering for clients.

1. They look amazing

3D rendering has reached a level where 3D visualizations are so realistic that you can barely notice the difference between them and real photos. Since mood boards and CAD drawings can only bring confusion, 3D rendering helps bridge the gap in communication by making it easier to show options and concepts for a design.

Both clients and project members can readily visualize a design space, explore its features, view it from different angles and perspectives, and give their opinion on the best course of action.

On the other hand, architects and designers can present clients with several options and available concepts. They can change lighting, room layouts, colors, doors and window placements, furniture, and even entire neighborhoods and surrounding environments.

2. 3D renders come in different formats

There are different types of 3D rendering, each supporting various 3D file formats. These formats help 3D artists store essential data about 3D models. This data includes:

  • Animations – include morphs and skeletal information as well as the movement of 3D objects;
  • Information – about objects around the 3D model;
  • Scenery details – angels and positions of camera, environment, and a light source in the vicinity of the 3D model;
  • Model appearance – materials, texture, and colors;
  • Geometry – different shapes of the 3D model.

There are four unique types of 3D rendering:

  • Interior and exterior rendering – clients can explore the project from every angle, view it from different perspectives, inspect colors, textures, and materials and propose changes before construction begins;
  • 3D animation – aside from being a perfect marketing tool, 3D animation plays a crucial role in getting your clients’ approval for a project. It streamlines communication and explains every aspect of the design in detail;
  • 360-degree panoramas – both clients and project members can get a full view of the design from different angles and perspectives, including the surrounding environment and neighborhood;
  • AR/VR rendering – allows clients to go on a virtual tour around the 3D model.

3. Easy to understand

Since 3D rendering has such a fantastic power of communication, it makes even the most complex designs easy to understand. Your average client might find it hard to cope with messy sketches, drawings, and mood boards. To them, these are nothing but distractions.

Thankfully, the incredible photorealistic power of 3D rendering can help a 3D artist to overcome that problem. They can allow their clients to track and monitor the development of a project in its various stages.

Additionally, 3D rendering is incredibly accurate. 3D artists can visualize entire sceneries and follow the client’s instructions down to the tiniest detail.

4. They’re cost-effective

In the past, renderings used to be expensive. Fortunately, that’s not the case anymore. The price dropped significantly over the past few years. Nowadays, clients have access to incredibly cost-effective 3D rendering solutions.

For example, it’s possible to get the 3D rendering of interior space for less than $1000. Clients don’t have to break their budgets to try different colors or textures. 3D rendering also saves time and is easy to share and distribute.

5. Better decision-making

It’s natural to come across many issues during the rendering process. Back in the day, these issues quickly escalated into real problems, leading to an increasing clients’ dissatisfaction and disappointment.

Modern-day 3D rendering tools solved that problem. 3D artists can harness its power to easily communicate their ideas to clients, resulting in better decision-making, improved client satisfaction, and increased sales.

6. Great for marketing

3D rendering is a perfect communications tool that gives 3D artists the ability to ensure maximum levels of consistency and quality in their marketing and branding efforts.

Since it allows them to create top-grade, consistent portfolios, 3D artists can develop unique personal styles when presenting their works.

3D renders are easily shareable on all social media platforms and other communication channels, such as mobile, website, and email. 3D rendering is an effective, affordable, and time-saving rebranding tool that caters to both traditional and modern consumers.

7. They help recognize problems early on

Perhaps the most important benefit of 3D rendering is the ability to identify and remove design problems in the early stages. Being able to fix any issues before construction can save time, effort, and resources.

Decision-makers, on the other hand, get the option to review the design before construction. If they spot any potential design flaws or problems, they can react promptly and prevent issues from escalating into a real-life disaster.


3D rendering lends architects, designers, and 3D artists the power to save time, cut costs, prevent costly and dangerous mistakes, streamline communication, and quickly get clients’ approval. Aside from helping ensure client satisfaction, 3D rendering is also an immersive and photorealistic visualization and marketing tool.

It benefits numerous industries, such as construction, real estate, and architecture. Its ability to simplify communication and bring everyone on board with the project makes building even the most complex structures a smooth process.