The 3D rendering market is growing at an incredible pace, which has made it an appealing business for many. This has turned it into a competitive industry, where anyone who is not good with marketing tactics might find themselves struggling to land clients no matter how talented they are. If you are a 3D artist or an architect, you might think you have to resign yourself to the idea that it will take years to build up any brand credibility before you can attract the right clients.
Yet, in a high-stakes niche like this one, not everyone has the luxury of time and resources to experiment for years. But what if there is a way to increase online visibility of your 3D rendering studio and actually save more money while growing your income? In this article, we will explore proven techniques that work and how you can apply them right away.
Today, many 3D architects keep trying out different promotional techniques like 3D visualization marketing, networking, paid advertising, campaigns, search engine optimization, and lots more with mixed results. Most of these tactics are good for a limited time, but as soon as you stop, the results taper off, except for SEO – with search engine optimization, your gains actually get better as time passes. This compounding effect makes it one of the more economically sustainable options.
For example, getting a few quality links through funded relationships with webmasters can cost a little more than a paid online ad at first, but unlike the ad, you will continue to see an even greater boost in web traffic from that link years later. This makes SEO one of the best organic options to promote your rendering business. Still, implementing search engine optimization tactics like these can be tricky (we will get to that later) if you have never tried it before.
One of the more popular advertising strategies among architects and designers is 3D visualization marketing. It is a great way to boost your engagement, brand recall, and potential leads, which is why it became an instant hit. But it also comes with some challenges that can be difficult to scale through without some serious work, like:
At the heart of all SEO techniques is the importance of being able to see, know, and understand the client beyond the surface level. This can be a challenge for many as you are likely marketing to different demographics of people with unique needs, and it is far too easy to get drowned out in the chaos that is the web. Here are some tips you can use right away to increase online visibility.
If you want your rendering studio to be noticed and hopefully attract paying clients to your business, then you can’t skip this step. With keyword research, you are able to understand what your clients are searching for on the internet and the intention behind their search. Some might want to learn more about your service, while others could actively search for a particular expert, and so on. Also, knowing the Latent Semantic Indexing (aka LSI) keywords is also vital if you want search engines to rank your web pages as an authoritative source of information in your niche.
Your content must align with the search intent of your potential clients and contain the right keywords so they can find you easily in their online journey. Quality content is one of the best ways to attract more visitors to your website. When you get it, you see more backlinks to your pages, great engagement, and higher brand exposure. You also want to signal to the search engine algorithm that your posts are valuable, helpful, and informative. This is where content optimization comes in – header tags, meta descriptions, quality images, alt tags, etc. Ensure the content layout is logical and appealing to increase engagement and retention.
The more landing pages you have, the more engagement and conversions you get. A general rule of thumb is to have one for each service you offer and to ensure that the content is optimized so that it appears higher, preferably on the first page of search results. For this, you will need to apply the same tips used earlier, like keywords, tags, quality visuals, etc.
Potential clients will be assessing the quality of your service and expertise based on the visuals you include on your website and content. Since they will be making their decisions based on this, you want to go all out and make the best impression possible. Use images, designs, and other visual elements of the best possible quality, and make sure they capture your brand values while conveying positive emotions. Ensure that your alt texts, descriptions, and tags are optimized with keywords, as images do affect search rankings and online visibility.
Doing link building is one of the crucial ways to significantly push your web pages higher on search engine result pages. The backlinks you get can affect how the algorithm and people view your brands – this usually means more credibility and trust for your business. That’s why you should focus on quality and niche-relevant domains. Your content, images, and other assets can be valuable ways to improve your link-building while also exploring other tactics, like guest blogging and HARO. Building a strong and natural backlink profile isn’t an easy task, so many choose to buy links. Yet, if you take this path, you have to do your research and find the most ethical and smart approach. For example, Martal Group recommends combining both free and paid SEO tactics to get the best results without harming your brand.