Combining Photography and 3D Rendering for Promoting Architectural Development
One-story contemporary house with a garage and drivewayCombining Photography and 3D Rendering for Promoting Architectural Development

The architectural industry has come across various innovations due to rapid technological improvements. Many architectural companies use different marketing methods to enhance their promotion quality and reach a broader audience in the future.

Furthermore, we can witness many new types of rendering software with complex tools that can make architectural 3D renders look realistic and breathtaking. That’s why many architectural designers choose top programs for modeling and rendering.

However, packing everything up in an aesthetic visual presentation can be challenging, especially if you’re a rookie. That’s why we’re here to help you learn how to get the best photography and 3D rendering results for your promotional architectural development.

Use CGI to create outstanding visuals.

Since CGI (Computer Generated Imagery) became a visual tool, people have used it mainly for cinematography. However, CGI has become a part of architectural programs, and many architectural designers opt for this technique to enhance the visual experience of their 3D renders.

You can use CGI technology to make different models and use it for both interior and exterior design. You can also use it to create outstanding environmental elements that make your renders look more realistic and make a harmonious presentation of your project.

However, understanding CGI technology can be very challenging. As there are many CGI rendering techniques, we advise you to inform yourself as much as possible about this breathtaking visual tool and try to use it to promote your architectural designs and projects.

Combine renders and site photos.

One of the ways to make your designs reach a broader audience is to combine your renders with site photos. Properly doing it can enhance your architectural promotion, make a better visual summary of your work, and help you understand which direction to take for your project.

Try to capture the best angles of your interior or exterior design and combine them with site photos so your clients can get an idea of how the project will turn out. Also, you can use site photos to create a realistic background for your renders.

When presenting your work, we advise you to use as many visual elements as possible to achieve the best visual presentation of your work. Use the best final visuals of your work to get the best promotion for your architectural development.

Include before and after images.

This marketing technique has shown positive effects in the past few years due to fantastic innovations within rendering software design. People enjoy seeing the difference between the beginning and the end and estimating how much time and effort you invested in achieving the final result.

Before you start working on a project, don’t forget to take pictures of the beginning of the process, as it can also help you understand what you want to do with the project. You may also hit a dead end while designing, so you can use the before photos to create a new concept on top of it.

Before and after images of your projects are some of the best ways to capture potential clients’ attention. They can reassure your viewers that they should opt for your designer skills. Therefore, try to take as many photos from different angles as possible so you can present the difference in the best way.

Display 3D renders of projects and finished photos.

Making a high-quality 3D render is one thing, but presenting it to the public is another. Although modeling and rendering require a lot of time and effort, you shouldn’t forget to promote it in the best possible way.

That’s why finding a platform with a broad audience reach can be challenging while maintaining a good promotion for your projects.

Therefore, showcase your skills when delivering the final result of your projects, as the visual presentation of your work is something that will make your clients pick you as their architect. Pay attention to details, enhance your models, and remove any irregularities.

Also, try to display your 3D renders and photos on platforms with a good audience reach. For example, if your Instagram page has few followers, you can always find other sites that will allow you to promote your projects.

Use photo-matching.

Photo-matching is a technique for using site photos with your renders and blending them to look more realistic. However, you must know how to combine them in the best possible way if you seek a positive result in the end.

People love seeing realistic visuals of architectural problems, so try to use as many organic elements as possible. Combining the site photos with your models can make the most realistic visual experience for your viewers.

On the other hand, don’t use low-quality site images, as the difference between good-quality renders and low-quality photos can make your renders look sloppy. So, ensure you use good-quality equipment when taking photos of the building site.


3D rendering and photography have undergone many changes over the past several years, as many rendering programs deliver breathtaking visuals. Architectural designers give their best to promote their work and present it to the public in the best light.

Architectural designers make 3D renders that can realistically present how their projects will turn out. On the other hand, not every designer gets recognition due to poor promotional techniques and methods.

However, using your 3D renders and photos of your projects can help you reach a broader audience and find new clients for projects in the future. That’s why we want to encourage you to bring your best visuals and present them in the best possible way.

The tips above are an excellent starting point but dig deeper into the marriage of photography and 3D rendering to take your architectural development promotion to the next level.