Architectural visualization has most likely become the leading and most successful industry in architecture and design. A lot goes into crafting a living space, which is why architecture visualization companies and experts go to great lengths to develop a unique, functional, and premium-quality 3D render.
The architecture visualization industry is booming with experienced and start-up companies, both owning proficient knowledge and skill regarding architectural 3D visualization. Because of the highly competitive market, companies must implement several additional steps to market their business and stay relevant in the field.
Keep reading to learn more about how to market a business successfully, which will ensure you attract new clients and retain your old ones.
Failing to showcase specialty is a common mistake many freelance visualizers and visualizer companies make. Being good at every project type is impossible, as no company or individual can provide the best results in every possible scenario.
Claiming you can handle anything will also negatively influence interested clients as they’ll rather go with someone proficient in the specific area they’re looking for.
Therefore, freelancers and companies must showcase a unique specialty that makes them stand out from the competition. Establish a specific niche you and your colleagues are good at and make it your specialty. Whether that’s designing commercial buildings, budget family homes, or luxury houses with high-end living, the options are limitless.
As long as companies and experts have advanced knowledge and experience about something, clients will narrow down their options, and more customers looking for a specific type of project will choose you.
No 3D architect should underestimate the power of creating a top-class portfolio. Although most architects consider portfolio creation a tormenting task that’s been haunting them since their college days, a well-designed and mapped-out portfolio can make the whole difference whether a client chooses you or your rival.
Essentially, a portfolio is a digital display of everything a 3D architect or a company did or can do. The portfolio needs to be as rich and as detailed as possible. Since the portfolios lure in more clients and amaze them with impressive work, visualizers should carefully decide which projects make it into their portfolio.
Avoid basic projects that fail to represent your true potential and expertise. Instead, choose projects that feature impeccable imagery and world-class quality. Make sure to include different angles, seasons, and parts of the day in your projects.
Then, divide your portfolio by the types of projects to make everything look neat and organized. While creating a rich portfolio will take some time, it’s certainly worth going through the time-consuming process as it’ll attract many new clients.
Just a couple of years ago, basic architectural visualization was something only big companies and corporations could afford for their upcoming projects. However, this time is long gone, and families looking to build budget homes can also afford 3D architecture artists today who will create the digital representations of their future homes.
Because 3D visualization is available to almost everyone nowadays, there’s no space for poor visual images. Instead, all projects should be detailed and neatly structured.
For instance, using the mild evening sunlight to light up the rooftop ideas for penthouse projects or snowy days for cozy mountain cabins. Thinking about the angle and tone of sunlight hitting the room can completely transform the visual imagery of the project.
Setting the mood and atmosphere is extremely important, so it’s essential to take the structure of visual imagery and implementation of other details into consideration.
The best way to sell your services and finished products is to promote them. Although countless promotional and marketing strategies are available for independent 3D artists and architecture visualization companies alike, sharing ideas with others is key to improving brand visibility and attracting more customers.
Whether experts working in the architectural visualization industry choose to share their products online or offline depends on their personal preference. However, one thing is certain – without sharing projects and ideas with others, it’s impossible to advance.
Sharing ideas can bring numerous opportunities. Attracting more clients, sponsors, investors, and similar companies looking for a suitable partner to work with on a massive project, the list of potential opportunities can go on and on.
Cooperation and mutual understanding are other features successful architectural visualizers have to possess. In addition to sharing project visualization ideas with others, it’s important to let people share with you as well.
Whether you mutually share ideas with other creators and companies or your investors and clients, sharing ideas can benefit both parties.
On the one hand, artists can get a fresh and different perspective on a project, which allows them to implement ideas, suggestions, and examples into making even better visualizations in the future. It will make their business grow and evolve, as they can focus on mistakes, errors, or other flaws they weren’t aware of before.
On the other hand, companies, investors, or clients making the suggestion feel valued, appreciated, and listened to. Once they find a brand that values other people’s opinions, they’ll never want to change their choice.
As a result, both parties can review suggestions and ideas they received and choose whether they’d like to implement them. In most cases, letting people share and communicate their ideas is beneficial for everyone involved in the process.
Social networks are among the best ways to spread the word and advertise all kinds of products and services, including architectural visualization. Currently, online and internet marketing is one of the leading marketing types, with social media taking the first spot in both popularity and success of marketing campaigns.
Whether it’s the inherently realistic nature or some other feature, 3D renders do a great job even if they aren’t used for 3D architecture marketing projects. With that in mind, renders are the best promotional material for any demographic or purpose.
It’s important to mention that different social networks have different rules and audiences, so it’s necessary to do thorough research regarding your target audience and the purpose of the campaign before you decide on a specific network.
However, whichever medium you decide to go with, remember that social media advertising will give you some of the best promotion results at an affordable price.
Each profession comes with its unique terminology. When it comes to architectural visualization, its position is even more complex.
Not only does it have a well-developed terminology, but it also combines the terms from two very different and complex industries. By merging traditional architecture and contemporary technology, architectural visualization has many specific terms used only in this field.
While the colleagues working in the same field will have no trouble understanding what the other 3D visualization artist has to say, the excessive use of terminology for promotional purposes will turn down most interested clients.
To avoid this, visualization architects need to use a simple language no one will have trouble following and understanding. There’s nothing worse than making clients feel inferior simply because they can’t follow the artist’s ideas and thoughts. It will make many potential customers feel uncomfortable, and it’s enough of a reason for them to go someplace else for their visualization needs.
Using simple language, artists can ensure that their clients understand their ideas and follow them without difficulties. Clear and easy communication between parties is the foundation of every successful project, so the importance of language use can’t be undermined.
Including previous projects in blogs, portfolios, and social media networks is essential for every marketing project. Since many artists will do some renders for fun or to work on their creativity without following any particular client’s wishes and specifications, it can be challenging for clients to discern between good artists and good architectural visualization professionals.
Although having fun, unique, and artistic visualizations is great too, this is why most customers want to see some previous projects their potential 3D artist worked on.
By presenting the actual projects you worked on in the past, you give clients a better idea of how well you execute someone else’s ideas and visions while playing with different designs and adding a professional touch.
Get in touch with your satisfied customers and ask them whether they feel comfortable sharing their project transformation. Some before and after photos could come in handy, where you can truly showcase your expertise in working with different objects, spaces, and styles. References and positive testimonials are another outstanding addition!
It’s not enough to share a photo of your 3D render and call it a day. Interested clients will have many questions – from how much a similar design costs to where they can find a sofa with similar fabric. As an expert in a field that’s closely connected to people, you’ll learn what people want to know about each one of your renders.
Why should you wait for clients to ask if you can provide them with some answers instantly? By addressing the most important questions, including the size of the project, what the customer was looking for, how you implemented their wishes into the project, and how much similar project costs, your followers will have significantly fewer questions because you’ll respond to most of them.
Furthermore, potential and existing clients will appreciate your thoughtfulness and ability to supply them with relevant information.
When it comes to how you address these questions, think about a simple blog post or a voice-over if you’re uploading a longer animation or a video.
Customers fall hard on certain types of brands. Namely, no one will follow a brand that doesn’t seem to care about their followers’ ideas and desires or a brand that seems arrogant and hard to reach.
When thinking about your brand’s picture, make efforts to create a brand that sells. Today that means the brand is easily approachable and welcoming. Clients will feel free to ask questions and engage in discussions if a brand is open for communication, directly translating into sales.
Make sure your brand is considerate and accepting of other ideas, as the ability to adapt in this rapidly-changing industry is much needed for remaining relevant.
No one likes basic and unoriginal brands that don’t bring anything new to the table. Creating a creative and innovative brand that’s special, specific, and easily recognizable in a certain way will attract more partners and clients. Offering something different that has never been seen before in this industry is the key to success.
Finally, blogs, similarly to social media networks, don’t only serve to connect to the audience but also promote various materials. As social media networks are great for sharing pictures and brief descriptions, you might realize there’s a tool lacking that’ll dive into further detail regarding your projects. That’s where blogs come in handy.
Whether you talk about art, design, or architecture, blogs are a perfect way to say something more about your previous and future visualization projects. Create a blog to allow interested clients to keep in touch with you and what you’ve been up to lately. Additionally, blogs are an easy way to gain more customers interested in learning more about your industry.
Besides sharing detailed descriptions of projects, blogs are an ideal place to share portfolios and testimonials, and reviews from satisfied customers.
Architecture visualization companies and experts can choose from multiple marketing strategies and tools to promote their business. By carefully evaluating your target audience and the aim you hope to achieve, you can find the best advertising strategy that’ll secure your success.
Following the 11 tips mentioned in this article will allow you to develop a marketing campaign that’ll cover all aspects of the good online and offline presence your partners and customers need.