Long gone are the times when architects and artistic professionals were presenting architectural designs as hand drawings. Technological advancements completely reshaped the way of presenting design ideas from simple hand drawings and sketches to 3D architectural visualization.
Nowadays, modern architectural 3D renderings and visualizations are vital to the successful business for many designers, 3D artists, and architects. Thanks to the best rendering software tools available on the market, modern architectural visualization helps convey the message and explain the ideas and concepts behind a design idea and inspiration to clients.
Instead of going through tons of tedious details that most clients won’t understand, 3D artists, designers, and architects can now fully rely on visualization to explain the design understandably and create a tremendous visual impact that allows them to beat the competition.
Besides its visual aspect, architectural visualization is now also a means of communication and a valuable marketing tool for the 21st century. Besides, they have innovated the marketing strategy in the construction, engineering, and architecture industries. There is an array of different architectural visualization services available today.
Architectural visualization went digital out of the need to create the most realistic visualization possible. The moment clients expressed a demand to see an object before it’s being built is when things started to change. A crucial point in architectural visualization evolution is when architects realized that it could be used as one of the most effective marketing tools.
Aside from the ease of communication, digital architectural visualization also allows clients to make changes before the project enters the construction phase. The possibility to review structural designs or entire buildings before being materialized is exceptionally beneficial to contractors and architects alike.
They can use these designs to evaluate a design’s sustainability, see how it will behave under different environmental conditions, downsize or upscale its proportions, eliminate any mistakes or design flaws, finalize the materials to be used, estimate costs, optimize assets, and everything else needed to make the project more efficient.
With technologies such as VR and AR, things are bound to go to the next level. In fact, VR and AR’s use opened the doors to many new opportunities in architectural design. Thanks to these amazingly advanced technologies, clients can now fully immerse themselves in visualization designs and actually live in them to experience them in the digital model of a real-life environment.
AR and VR make 3D models come alive, allowing clients to walk in the design, experience every detail, perceive its real-life dimensions, and so much more. These are crucial changes that made the demand for modern architectural visualization go sky-high.
Top-quality, immersive, and highly photorealistic architectural visualization wouldn’t be possible without the latest visualization tools with excellent capabilities. Since modern clients have high expectations, architects must rely on their visualization tools’ advanced features and capabilities to satisfy their clients’ needs.
For example, you can create the best, most realistic visualization in the world, but it will mean nothing if your clients can’t relate to it. Since you don’t want to lose to your competitors simply because their presentation has slightly better details, it all comes down to having the best visualization tool with the most amazing features.
Modern tools give you full control of how your project turns out. If you need a natural viewpoint, rare textures, top quality materials, additional options, or something entirely else, your software needs to be able to deliver. Modern clients like a natural viewpoint as it allows them to experience the design much better. Others prefer different lighting options.
Some tools allow you to include top details into your designs, including appliances, plants, furniture, lighting, shadows, textures, people, materials, and other relevant things to make your design look more authentic. However, you should never limit yourself to only one tool.
There are fantastic visualization software tools like Punch Home Design Studio that feature a range of visualization tools, even though it is limited to home renders, landscape, and room visualization. If your niche requires you to focus on such visualization, this tool is the most effective solution. Back in the day, architecture was more of a form of art than it was anything else.
Today, it’s not that much about the art form per se, but rather about how easy it is to build it and live in it. The world has changed, and it’s only natural that architecture and everything related to it also change. Some clients prefer to bring their developers to the presentation, and to them, it’s more important to get a design according to their requirements than a work of art.
Today, visualization has gone such a long way that it is being used for various purposes that surpass design and architecture. This is how big data visualization software tools came to be. Even though they are essentially different in what they do and how they do it, the main goal is still the same – to help both professionals and clients understand the idea behind some concept.
With all this in mind, let’s delve deeper into five essential approaches that reshaped architectural visualization into the advanced form we see today.
In general, 3D floor plans and 3D interior visualization are the best way to demonstrate a particular interior space. Such visualization can be further customized to suit the client’s needs better. The trick with 3D floor plans is that they allow you to capture every specific feature of the interior space.
This is why these plans are almost always included in 3D interior visualization requirements. These plans are more credible than photos as they work much better when portraying the space with all the most relevant features. More importantly, a prospective client can see the usage of space through 3D blueprints and high-resolution plans.
It’s much easier to sell a design when a client can spatially visualize the space, shape, and size. They also help clients analyse the space from their perspective. 3D floor plans can also be used to showcase the house garden area and exteriors.
However, they are best used for achieving space flow and the actual layout of the interiors. 3D floor plans are crucial for forming a realistic idea of the project. Professionals rely on such plans to accurately depict the property’s final layout and determine the texture and colour of the floor, placement of windows and doors, and more.
Fundamentally different from photorealistic still photos and images, 3D animation is the best way to create short, interactive videos to highlight the most important features and aspects of a design. 3D animation is the best way to allow a person to experience a virtual space or specific building fully. Like CG panorama, it’s a bit better as it saves cost and time and is more expressive and real.
This CG approach to architectural visualization provides a view that includes the finest detail and different angles. However, it’s a bit complex to create 3D animation, as a 3D artist needs accurate dimensions varying in the project type, references, and quality of resolution. They make your presentation more attention-grabbing, charming, and engaging.
What makes 3D animation so vital to your visualization efforts is the fact that you can fully customize and personalize a project by adding subtitles, professional voiceover, background music, and a brand logo to allow your audience to emotionally bond to the projected space.
CG panoramas excel at emphasizing a real-time, immersive experience through a 360-degree panorama. Clients can experience every aspect of some project by walking through every corner of the future building.
CG panorama requires more time and effort due to it being a process of transforming 2D images of panoramas into 3D visualization. However, that is precisely where the advantage is. CG panoramas offer the advantage of allowing clients to immerse themselves fully and experience the idea in real-time.
When you need to explain a design or convey a particular message, CG panorama could be the best way to do it. It also helps influence clients’ decision-making process and persuades them to purchase your project.
Virtual tours are the next best thing in the world of architectural visualization. It is now considered the best solution for providing clients with the most personalized and fully immersive project experience. A client gets a video including sound and text that is based on a series of sequenced panoramic images.
Clients can see all kinds of small and tiny details and lose themselves in an entirely realistic representation of a design before entering the final construction stage, whether exterior or interior. The most characteristic feature of virtual tours is that it is easy to distribute and correct them.
A client gets a VR headset to review the proposed design’s pros and cons and see if there are any errors or mistakes. This is incredibly useful in saving time, money, and effort. In case that a client wants to make a last-minute change, they can do so by reviewing how it would fit into the existing project through a VR walkthrough.
What makes virtual tours even better is that you can easily share them across all existing communication channels. Suppose you’re using virtual tours to market your architectural visualization services. In that case, you can tap into a whole new target audience by sharing your tours on social media channels where your audience is most active.
Digital staging is becoming more and more popular in the field of architectural visualization. The term refers to the virtual staging process as an advanced and tech-based approach to transform an empty home into a fully liveable, decorated, and furnished interior.
The main goal is to allow clients to visualize the vacant property’s potential without the need to spend vast amounts of money on actual home staging. In terms of architectural visualization, staging homes in a digital environment is a cost-effective and quick way to convince your clients how practical, sustainable, and liveable their new home might just be.
Instead of providing them with hand drawings, 2D sketches, and blueprints, you can easily stage an entire home in a digital setting so that the clients can see how their home will look like. A designer gets photos from clients that he needs for digital staging.
These photos have to be top-quality images. They take these images, put them together, add or remove accessories, furniture pieces, and everything else according to the client’s requirements until they create an appealing solution that will please everyone.
Suppose you’re looking for the most cost-effective and efficient way to create stunning visualizations of properties without investing too much of your time and effort. In that case, digital staging is the best solution.
We honestly hope that you have a much better understanding of how vital modern architectural visualization is in the world of today. It is so much more than just a way of presenting your architectural works and design ideas; it’s a means of communication and one of the most effective marketing tools the world has ever seen.
Selling properties has never been easier, thanks to 3D rendering and visualization. However, none of it would have been possible if it wasn’t for the latest and most advanced computer technologies, including machine learning, natural language processing, and artificial intelligence, making VR and AR possible. Where architectural visualization goes from here, it’s hard to say, but we can expect even more advanced forms of modern visualization in the future.