10 Ingredients for a Successful Architectural Visualization Process
10 Ingredients for a Successful Architectural Visualization Process

Visualization and 3D rendering modernized many different businesses and became a base tool for project planning in the architecture and landscape industry.

Such a powerful tool now helps many companies present their ideas to their clients and get on the same page before starting an architectural project. A new and exciting possibility pushed many talented artists to put their ideas into amazing 3D renders and offer their services on Easy Render, where we connect them with potential clients.

While it might seem like creating a 3D architectural render is quite simple if you’re talented, the whole process of putting it in motion is quite a challenge even for experienced artists.

If you want to create successful models that will fit the client’s taste and ahead of the deadline, you can do a few things to make the whole process far easier, and here’s how.

1. Prepare in Advance

Leave all your other responsibilities aside, and focus on what’s ahead of you. 3D architectural rendering takes a lot of effort, and you should prepare for long hours of work with full dedication.

Before starting a project, complete any task in your private life that might distract you from your work and make you lose precious focus and time. Our daily lives are a big distraction from our work, and it’s essential to plan ahead of time and get your things straight before completely investing effort into completing a project as complicated as 3D render.

Understanding the amount of work you’ll invest in such projects will help you set your goals and plan your time accordingly when organizing yourself for a marathon ahead. Prepare for anything that might interrupt you while focused on creating a masterpiece that will impress your potential clients and get more projects in the future.

2. Set Your Goals

Setting yourself goals in life got you in the situation to make 3D architectural renders in the first place.

You could never be in this position if you didn’t set yourself a goal to learn how to become a 3D artist and make your ideas a reality. Our goals in life could lead us to many great things, and you should always look for a chance to set small goals and targets for each of your projects as it will be your guideline to success.

Start by setting small goals to get you started on a 3D project, and then keep up challenging yourself with something more complicated and harder to accomplish.

For example, you can set time limits in which you’ll do a particular part of a project or go as far as setting the deadline ahead of your client’s.

Each of your accomplished goals will make you feel positive about your work and keep you on track to complete the project on time and in high quality. After reaching them, you’ll feel more confident presenting the final product to others.

3. Get Feedback

Make your past projects available for public opinions, and get feedback on each one of them. By listening to other opinions, you will have a better insight into what you’re doing wrong or what you did great that you can use in your future projects.

Feedbacks are a great way to improve your skills and learn more about 3D rendering as you’ll get more information from people with more experience or those who figured out some techniques before you. As an artist, you can easily get blinded by your confidence, and you can drift away from reality by thinking that you’re already a professional that doesn’t need to change.

Change is good, and you can improve your skills by listening to the advice of others in the same branch of business. Don’t get too confident thinking that you’re perfect, because nobody is.

On the other hand, some artists miss what they’re doing great so far, and sometimes they need good feedback to identify the things they’re doing good. Having someone that will honestly tell you more about your projects is essential for your personal and business growth.

4. Listen to Criticism

Nobody likes getting criticized for anything, especially about their work, and that’s something that needs to change.

If you’re looking to improve yourself as an artist, be ready to get much criticism on your projects as you’re learning to become better at your job. Learning how to take criticism constructively is a powerful skill that will help you identify issues surrounding your projects and work on them in the future.

Forget about critics coming from ordinary people out of the branch and focus on those that come from the 3D artist community full of people skilled enough to know how to pass the right knowledge.

Some artists will willingly help you out in some areas where they think you need improvement even though you’re a competitor on the market. The 3D artist market is competitive, but there’s always someone willing to help fellow artists improve their skills.

Listen closely to what they criticize and take the pointers for improving your skill set to get better with each new project you get involved in in the future.

5. Listen to Your Client’s Needs

Communication with your clients is one of the most important aspects of any project ahead of you, as it will help you understand all the details about the project.

Every client is different and has different ideas and needs. Therefore, spending extra time communicating with them will help you understand the main things they’re looking to get from you and what you should pay more attention to while creating a 3D render.

Certain clients require more details, and it’s hard to know them if you don’t listen to their ideas and add some of yours to round up a successful plan of action. Listen closely to their needs, and you will have fewer issues making their ideas a reality by creating 3D architectural renders depicting their future project.

There’s hardly anyone that won’t appreciate you listening to their thoughts and putting them into reality, and you can expect your clients to come back to you for another project with similar plans if you manage to do so.

6. Experiment and Get Creative

Every artist should experiment with his skills- that could lead to many great things coming to life, as seen in many other examples in history. Creativity is the thing that separates an artist from ordinary people, and getting creative will add a personal touch to each of his projects.

Don’t hesitate to experiment with new things and ideas while creating your 3D renders, as you might find something you can use to attract more clients by showcasing something never seen before. Artists with similar ideas dominate the market, and it’s important to stick out with something new and fresh that could change the landscapes forever.

Without the brilliant ideas from great artists in the past, we could never have some of the iconic architectural masterpieces seen today around the world. The same desire for progress can help you reach new levels that could change many architectural concepts.

Keep in mind, some clients will approach you by asking you to impress them with something innovative, and you should train your skills when the time comes.

These clients will often spend more to get something never seen before, and you should exploit the opportunity to put your mark on some fresh designs.

7. Organize Your Workflow

Planning your steps ahead of time and sticking to a predetermined schedule will help you organize your time better and progress through the project one step at a time. A steady workflow allows you to manage your time with less stress, and it will allow you to break down the whole project piece by piece.

As a 3D rendering artist, you should already know your good sides and your bad ones. Plan your workflow according to them, and you will have better luck completing challenging assignments ahead of you.

Some parts of the projects in which you know you’ll struggle to complete will take you extra time, which you can find by progressing through some other areas more familiar to you much faster.

Break down the project, figure out ahead where you’ll need additional time, and plan your workflow accordingly. Knowing what’s ahead can prepare you for the worst, and you can go through with it with more confidence.

8. Look For Inspiration

Which are the best ways to find inspiration? Is it by imagining, or should we find a muse to help us find new solutions?

Architectural planning takes a lot of imagination if you want to compete in today’s market with so many innovative ideas. Finding inspiration to invent new ideas and designs is sometimes a tough task. When finding inspiration, 3D render artists can turn to many different areas and places to find it, and they often look in other directions to spark an idea.

For example, some of them will look at old photos to find a retro design they can reshape for a modern time. Others might find inspiration in nature and try to replicate some of the most attractive natural creations.

Inspiration is all around if you know where to look for it. We’re not all the same, and everyone can have a different trigger when observing the surroundings. It’s up to you to find what inspires you the most. It could be a movie, a book, a person, etc. Either way, when you find it, your creativity will increase, and you’ll be out there designing the future.

9. Set Aside Time for Corrections

No one’s perfect, and the sooner you realize that, the better.

Always plan some additional time that you can spend to correct your mistakes and polish your project until it looks good enough to pass your client’s tests.

Either you plan it or not, you will always have to spend some time correcting the mistakes done when trying to finish on time. Therefore, it’s always wise to think ahead when determining a deadline with a client.

Polishing up your work will make you look like a true professional, and there should always be time to make changes after revising your work or even after getting feedback from your client after showing work in progress. If you leave time for corrections, clients will have the chance to express their opinion and let you make changes before meeting the deadline.

Doing all this after the deadline might cost you losing the contract and ruin your reputation in the client’s eyes. Losing your reputation will cost you much in the market filled with successful 3D artists.

10. Agree on a Price You’re Comfortable With

Never settle for less than you’re worth, and always agree on a contract that you’re comfortable with before starting anything.

3D architectural rendering is hard work, and the reward you get by spending so much time learning it and finishing projects should feel on the point.

You should know your skill is worth and set prices on your services accordingly – not more, not less. Clients will always look for a way to save money by bargaining with you, but you should never go under your limit.

If you do so, you won’t be happy working on a project knowing you’re not getting the value for the work you’re putting in. Take your time and work out a deal that will please both sides.

On the other hand, when you showcase your true talent to them, clients won’t hesitate to spend whatever you’re asking the next time they hire you.


Easy Render is a great place to find many artists in one place looking to sell their services to clients from all over the world.

With these tips, you can improve your 3D rendering skills and compete with some of the best in the business. Finding clients was never easier, and it’s all up to you to impress them with your projects.

We wish you good luck trying to monetize your talent and skills.