Every architecture studio on the planet relies in some way on architectural visualization. It’s the oil in the gears of communication and explanation between the designers and the clients.
These visualizations typically take shape in the form of 2D renderings. They include realistic textures and lighting and are meant to give the client a real-world example of what all their money is buying them.
Without convincing architectural visualization, studios and firms can have trouble explaining to their clients why their design matters. This can lead to distrust and a back-seat driver who is trying to call the shots even though they don’t know a t-square from a protractor.
And nobody wants that.