Why 3D Interior Design Visualizations Matter to Customers
Why 3D Interior Design Visualizations Matter to Customers

There is something about humans and architecture that no other art form can replicate. Life imitates art, and art imitates life – but what if we're not gazing upon art but rather living in it. Some people would say that life itself is an art form best expressed through architecture, interior design, and how people choose to live their lives.

But, it's not all about the "way" – it's more about the where. The design of our living spaces impacts the way we view the world and how we experience it. The world is far more restricted than a lot of people think.

Sure, there are many countries, all of which have something unique to bring to the table, and yes, you'll discover new things in your home town for as long as you live – but what about the place you probably spend most of your time at?

Your home is the centerpiece of your life – that's why there is a difference between a home and a house. The bulk of that centerpiece is made up of design features, elements, and personal touches. 3D interior design makes all the difference between homes and houses. This article will explore why it matters to the people and define how current 3D interior design visualization innovations change the industry.

What are Interior 3D Visualizations?

To get a hold of the practice, we first have to define it. 3D Interior Design Visualizations are fully transversal simulations of an interior, set in a three-dimensional environment. That allows you to explore a design through the use of AR, VR, or software.

To say that this is immersive would be an understatement. That allows you, the designer, to add the necessary dynamic perspective that makes your whole design come to life. Not everyone will like looking at stills, but everyone can enjoy exploring new spaces on their own. It's an integral practice that allows people to present the interior of any building or structure.

It has more than just marketing purposes, as it's a fantastic way to improve the creation process itself. Through the use of interior 3D visualizations, you can:

  • Realistically present your project
  • Market it to prospects
  • Spot mistakes and issues
  • Optimize and streamline the creation process
  • Create advertisements and material

These visualizations are used by virtually anyone who is working with an architectural or design project, such as architects, designers, real estate professionals. It's useful for every step of the way from inception to sale.

Visualizations Let Them See Their Space Before the Project Starts!

There is something about presenting space in a realistic visual manner that makes it more appealing to prospects, team members, and even fellow artists. Through the use of Interior 3D Visualizations, you can let people see their space before the project even begins.

A good way to comprehend this is to put yourself in the consumer's shoes. You've invested in something that you're hoping to become your forever home, you're buzzing with excitement, and you simply can't wait to see it for what it is.

The only person who knows what the end product will look like is the designer you've entrusted with shaping your living space. The best way to get you in on the project before it's built-in real life is for them to show you how it looks through the power of 3D visualization.

Sure, 2D stills and images of the design can give you perspective, but nothing's quite as well as a fully simulated environment that you can explore independently. That will provide you with the crucial point of view where you can suggest changes.

They Offer a High Level of Detail!

One of the most critical parts of any render or design is the details. Attention to detail can make the essential change between dead space and a living environment. Through 3D Interior Design Visualizations, even the smallest details can be highlighted to fit even the biggest of expectations.

Unlike full-fledged buildings and other exterior designs, human elements and little details can matter a whole lot in interiors, and expressing them is the best way to go about things. Some of the most important human elements that should be expressed in interior design are:

  • Cars
  • Cutlery
  • Furniture
  • Clothing

These simple items, these minute details, and these everyday things can make the design come to life, and exploring it that much of a pleasure. That is because, in turn, everything becomes far more realistic than it would be without the human element.

3D Visualizations are Highly Realistic!

While on the topic of realistic 3D interior designs, we have to pay attention to the realism level that we put in our designs. There are three types of realism in architecture, interior design, and any art form that deals with living spaces – artistic, hyper-realistic, and realistic.


Artistic representations of the interior design aren't applicable for commercial purposes in most cases. They're the artsy cafes you see all across Japan – they're so quirky, attractive, and appealing – but they don't have much of a real-world application.

Artistic 3D interior design visualizations can be applied to very niche projects or used to represent a draft of a project that's currently facing further development. The defining traits of artistic 3D visualization are:

  • Particular art styles
  • Overly elaborate designs
  • Unrealistic elements
  • Style development
  • Eccentric shapes


Hyper-realistic interior design, on the other hand, is a double-edged sword. While it can bring a space to life, it can suck the life out of it in a moment – and that's solely due to the uncanny valley phenomenon. Many artists can't quite nail hyperrealism properly, leading to their designs becoming "off."

Hyper-realistic visualizations are used to present a project once it's finished. They're usually reserved for the last portion of the visualization process – the defining traits of hyper-realistic 3D visualization are:

  • High gloss items
  • Super high resolution
  • Advanced lighting and shading
  • Interactable elements
  • Detail-oriented design


Realistic renders and 3D interior design visualizations are the perfect balance of realism and simulation. They're the best way for a designer to present their work to prospects. The best way for customers to understand these projects is by showing them what's up, and realistic renders usually strike the perfect visual representation.

Realistic 3D interior design visualizations are the best blend between realism and simulation. They provide all of the keynotes a customer needs to understand a project. The defining traits of realistic 3D visualization are:

  • Simple, realistic graphics
  • Good quality textures and shades
  • Human elements
  • Full furnishing
  • Easy navigation

Customers Don't Understand Architecture Projects!

One of the most problematic aspects of being an artist is that people don't understand how art is made, especially if your art form of choice is interior design architecture. It takes a lot of know-how, practice, and experience to be a good interior designer. A person who hasn't studied the industry for a while will have no clue about the ideas, details, and features that shape the interiors of our lives.

Customers don't have the slightest idea on how to read architectural blueprints, plans, or project descriptions – and unless they're fellow designers, they aren't going to understand most of the projects either.

Through the use of 3D interior design visualization, you can present your project so that everyone can connect to it, immerse itself in it, and wholly understand it – which is crucial if you're looking to sell your design.

Customers Can See The Architect's Previous Projects!

One of the best ways to tell your customer that you know what you're doing is visually showing them. Not every customer will care about your turnover rate, nor will they mind how many details you can fit into one simple interior. For customers, it's all about the show – don't tell. That is why, through the use of 3D interior design visualizations, you can present your customers with your previous work.

If you still hold the rights to your previous works, which most architects and designers do, it can serve as an essential part of your portfolio. Showing a customer what you've done in the past is a fantastic way to give them a general idea of what they can expect for their requested project, and it's an ideal way to build a reputable business.

You can't start building a house without the proper foundation, so a well proportioned, segmented, and prepared portfolio is a crucial ingredient to a successful interior design career.

VR Gives Utmost Immersion

Immersion is everything, and 3D interiors are invented to help your customer get immersed within your design. Through the advancements in VR technology, it has become applicable to the world of interior design.

This means that you can present a whole interior design through the use of virtual reality. All you need to do is make a 3D interior design visualization that's adaptable to VR goggles, provide the VR goggles, and let your prospect turn into a customer in the blink of an eye – literally.

VR isn't only a fantastic way to help your customer experience your work and get immersed in it – it's an outright impressive technological marvel that will provide an immersive, transformative, and interactive experience. While it requires an initial investment for the VR gear, the good PR and capabilities pay it off in virtually no time at all.

AR Lets Them Adjust Their Space Digitally

Aside from VR, AR is one of the most exciting ways to bring the digital world to the real world. Through augmented reality, customers can play around in the simulated environment and adjust their space digitally to express their input best.

Every conscious interior designer will know that a successful interior design is all about precise implementation, careful detailing, and customer input. No one knows better than the customer, and through the use of AR, they can propose changes and adjust their digital space before it goes into the final stage, which is recreating the virtual environment in real life.

They Save Their Time

Customers don't approach interior designers with the idea of creating their own space and don't have enough time to do so. Many people approach interior designers because they require solutions that only a professional could come up with.

A good way to save the customers' time, and your time, in turn, is to provide an intricate, slick, and streamlined 3D interior design visualization. This will let the customer transverse your 3D simulated interior design environment and quickly soak up all of the details and components. It's a much faster way to present when compared to 2D renders or stills.

Less Room for Misunderstandings

The world of interior design is becoming digitalized at an unprecedented rate. Outsourcing your interior design needs has become increasingly popular, and while that is an excellent way to save money, it brings new problems to the table, such as language barriers.

Misunderstandings between the client and the customer are common, especially now that we're stuck home because of the coronavirus pandemic.

Global pandemic or not, there is no room for misunderstandings in business, and that's why you should let your work do the talking for you. 3D interior design visualizations will communicate your ideas to your customers, allowing them to give you essential feedback by showing you what they want – eliminating the chances of a misunderstanding.

In Conclusion

3D interior design is serious business, and if you want to communicate it properly to your prospects and your clients, you'll have to make use of 3D interior design visualization. It's by far the most effective way to communicate your design, immerse your customer in your work, and make use of buzzing new techs such as VR and AR.