Why Should We All Get Excited About The Future of Architectural Rendering?
A contemporary museum with a large pool in frontWhy Should We All Get Excited About The Future of Architectural Rendering?

Architectural rendering is quickly becoming a widely known thing. Just a couple of years back, only a handful of people in architecture, construction, and design knew about it. However, today we can see renders on any real estate website, design, or architecture project.

Rendering has entered the mainstream quickly, but it doesn’t stop here, as there’s still room for innovation and improvement. Many architects are still uncertain about 3D visualization and don’t know whether they should learn it or consider hiring someone to do it for them.

Visualization has a bright future ahead, and there’s no reason to have second thoughts. It’s a good career option and a tool you can use to present your work or attract new clients. Let’s see why architectural rendering has a bright future.

New technologies are constantly being implemented!

Ever since 3D rendering became a thing in architecture, it has constantly improved technologically. First of all, there are hundreds of different rendering software out there, and new ones keep showing up. The software industry is working hard on delivering tools architectural visualizers can use to create perfect representations.

These tools come with various features, models, textures, lighting options, and so much more. On the other hand, the hardware industry is developing new components that will work perfectly for this application and the necessary driver support.

Companies are making specialized GPUs and CPUs designed for a fast and precise rendering process. Virtual reality and augmented reality are also being implemented in this sector. Many 3D artists use real-time rendering technologies, 360-degree photography, and 3D virtual tours.

At first, 3D renders in architecture were simple computer-generated images that were clearly digital and didn’t present space realistically. Today, with all the new technologies, 3D artists can create ultra-realistic presentations and videos through which architects, engineers, and customers can understand how a project will look before even starting.

More and more people are interested in this type of work

In the beginning, 3D visualizations in architecture were done by architects. Many architects can still do this, but there’s a growing number of 3D visualizers or 3D artists specializing in this line of work.

The job description has become more challenging with new technologies and demands. In other words, to deliver the best projects possible, professionals need to constantly improve their knowledge, learn new tools, and adopt new technologies that can help them create quality visuals.

That’s why we have a new role for 3D artists focusing solely on visualizing projects accurately and presenting them to all the key stakeholders. Many people are interested in this position because it pays well and has an outstanding balance between technical and creative work.

At the same time, there is a growing demand for 3D visualizers as architecture firms want to have compelling visuals they can use for marketing, presentations, and portfolios. 3D visualizers can find employment both within companies and as freelancers.

3D renders are constantly setting the bar higher

The whole architectural visualization demand is expected to reach $5.72 B. That’s a 500% increase since 2016. Architectural visualization has become very important, and one of the critical reasons for this is that it keeps getting better and delivers on all fronts.

We already mentioned how technology growth is allowing more realistic imagery with different mediums and forms. At the same time, 3D artists are also becoming better at what they do. All of this leads to noticeable improvements in terms of quality and realism.

In just five years, the sector has improved so much that even customers can notice the vast difference. More importantly, there are no signs of 3D rendering slowing down anytime soon. Who knows how the whole profession will look like five years from now and just how realistic visualizations will be.

Architecture and construction will have to keep up

As you might know by now, 3D rendering is closely tied to construction and architecture. Even though it’s often called architectural rendering or architectural visualization, it’s often used in the construction industry as well.

At the moment, 3D rendering is helping both architecture and construction streamline their processes, market to customers, improve communication, recognize project errors, and fix all of the issues quickly before they get out of hand.

However, 3D rendering is going a step further. Many visualization artists are so good at what they do that they make the projects look better than the original idea. There are some worries about visualizations exceeding the real future results, which could present problems.

In other words, both architecture and construction need to keep up with visualizations and start delivering perfect results to their clients.

More and more different uses

3D rendering in architecture was originally meant for architects to use so that they could visualize their work in a better way and understand their projects. That is no longer the case as you can use renders for portfolios, marketing, communicating with clients, finding errors, helping clients understand projects, presentations, virtual tours, etc.

In other words, these visualizations have a lot more uses than they initially did. As 3D artists become better at their jobs and as technologies improve, we can only expect to see visualization find it in other architecture and construction sectors.

If something is being applied in different areas, it gives tangible results and benefits. It’s another important reason why visualization has a bright future ahead, but 3D rendering as it is today won’t just stay in architecture and construction.

It’s already being used in real estate and marketing, but it will also find its way into manufacturing, healthcare, and 3D mapping.


Whether you’re thinking about learning architectural visualization or simply want to know about it, we hope this post helps. Visualization is the future as customer-focused services and industries continue to thrive.

In other words, consumers will no longer have to make big financial decisions without knowing and understanding what they will be getting, and this is where visualization will make a huge impact.