Benefits of Virtual Reality for Real Estate Companies
Benefits of Virtual Reality for Real Estate Companies

VR or Virtual Reality is becoming a huge hit all over the world in the past few years. Many industries are shoveling tons of cash into creating a realistic virtual environment to be used in various industries for various purposes. VR has a huge role in gaming, movies, and, most recently - real estate.

It turned out to be a very powerful tool for architectural visualization, and as such, it offers a ton of benefits to real estate companies. VR walkthroughs are becoming the next big thing in real estate presentations, so stick with us, and we’ll tell you all the benefits it offers.

What is Virtual Reality

Virtual reality is a type of artificial reality that doesn’t require any connections to the real world. It’s an imaginary world developed by highly advanced computer software that can be used to create incredible scenes and amazing landscapes. It’s widely used in the movie and gaming industry as it allows users to dive into a digital world and experience it first hand.

The technology quickly found its way into architecture and 3D rendering practices as well. It is the perfect tool for showcasing architectural designs, and it allows designers to recreate their plans and ideas to make them feel almost realistic. Today, this technology offers the best and most detailed method of presenting interior and exterior designs. Virtual walkthroughs help real estate agents sell property that is yet to be completed so it is better and faster than any other available method.

Even though it might seem very advanced and high-tech, VR walkthroughs and 3D renders are far more affordable than most other traditional methods. It’s also far more reliable and easier to distribute. The practice will soon become the norm in the real estate industry, and the sooner you jump on the train, the bigger the advantage you’ll have in the long run.

Customers Love new Tech

The recent implementation of VR into the real estate markets has pushed some companies ahead of those who prefer to use traditional presentation methods. Why? It’s simple - people love new technologies, especially if they allow them to understand an idea better. That’s exactly what VR offers when it comes to real estate. It’s a new form of communication between the agent and the customers, and it allows everyone to experience a design in more detail than ever before.

This new technology has its limits, but it’s still a huge step forward when compared to everything we had so far. One quick virtual walkthrough is enough to blow your customers away and make a sale without too much effort. You won’t have to spend hours explaining design features, showing slides, and making sure that your customers can imagine your designs. VR has the ability to place your clients into a virtual setting; they can experience content almost the same way they could if it was real.

Just imagine the impact you would have on your clients if you told them that they could walk through a new residential building that hasn’t even entered the construction phase. If you aim to impress, a realistic 3D rendering in VR will definitely get the job done.

VR Improves Architectural Visualizations

Architectural visualization is an essential part of selling a property. However, some designs are very hard to explain correctly. No matter how much you try, some clients will have a hard time picturing or imagining your design ideas and solutions. 2D photos and designs are not detailed enough, and 3D renderings can still be misunderstood. That means that you’ll probably get a lot of calls from potential clients who want to understand your designs better.

Well, VR takes all of the guesswork out of the equation, and everyone interested in a property can simply “visit” it at any time. If you create detailed VR walkthroughs and upload them to your website, all interested parties will get the chance to see how the property looks, how it’s organized, and why it’s something they want. The next time they call you, they will already know everything they need about the property, allowing you to follow up with other relevant information.

You won’t have to focus so much on explaining all of the design elements and features. Instead, you will have more freedom to focus on architectural visualization without having to explain every feature. It’s practically the most valuable architectural visualization tool created so far, and we will surely see it evolve even further.

It Helps Customers Understand the Whole Design

We touched this part above, but let’s get a little deeper into things. Imagine that you want to sell an apartment in an older building with lots of unique features and details. Sticking to traditional methods will have you explain features slide after slide, and no matter how much effort you put into it, the chances are that your clients won’t remember everything. If there are more people involved, each of them will remember different details and design features, so you’ll often have to go back to explain stuff.

With VR, your customers will still be asking questions, but only the important ones. You won’t have to explain every wall or room in detail. Simply let them take a VR walkthrough, and they will be able to get all of the information about every feature right away. VR can help you address many features classic slideshows and 2D images can’t. For example, they will be able to experience a building or an interior during different times of the day and see how lighting affects the design.

You can also present an apartment in different colors, styles, furniture, and so on. That way, your clients will not only be able to experience a design first hand, but they will also be able to see different options and an almost 100% realistic setting. It’s a whole new approach to real estate, and it will soon become the norm across the entire world. It simply offers an immersiveness and understanding of a design that’s much better and more detailed than anything else we had in the past.

VR Gives Immersiveness

Now, we finally come to the most important part of a VR walkthrough - immersiveness. Just imagine the effect a VR walkthrough would have on an older, not so tech-savvy person. The ability to walk through a virtual space, review furniture and rooms from different angles and at different times of the day will definitely blow people away. It’s simply the next step in real estate presentations, and it makes a huge difference when it comes to architectural visualization.

The ability to experience an architectural design way before it ever begins construction is something we saw in SF movies until a few years ago. Today, you can offer an unprecedented immersiveness to your customer and watch them have fun exploring your designs. That’s truly an incredible moment and one that never stops to amaze. VR is still relatively new, and we are yet to see the maximum that this technology has to offer. Judging from what we’ve seen so far, the future will bring a fusion of VR and AR, which will give you even more freedom in architectural visualization.

It’s Easier to Make Property Exhibitions

Just think about how much effort you need to organize a successful property exhibition. Even if the property is already built, you have to advertise for months to make sure enough people show up during the open-doors presentation day. That costs a lot of money and takes a lot of time. Things are even more complicated if the property hasn’t been built yet. Since you can’t organize a walkthrough, you’ll have to combine slides, 3D renders, and who knows what else to help your clients get a better idea about the property.

VR walkthroughs offer a massive benefit here as well. You can simply upload them to your website and allow people to experience the design first hand, no matter where they are. People from the other part of the world will get the same experience as people who are able to see the property in person. In other words, you won’t have to invest any money into organizing property exhibitions, yet you’ll have a wider reach. Not only that, visitors will be able to experience the building for months until it is finally sold.

Improved Sales

The biggest benefit of using VR as a real estate company is its effect on sales. Nothing will sell a property as fast and as easy as a virtual tour. Your clients can take their time and even come back to the walkthrough to see all of the details, rooms, design solutions, and everything in between. They will be able to make a better purchasing decision, and you won’t have to focus on selling the property at all. With VR, your properties will basically sell themselves.

VR staging allows viewers to make an emotional connection with a property much easier than any other traditional method. Once they get an emotional connection selling the property will feel like a breeze. Real estate companies that use VR in their presentations today have a much higher sales rates than those that stick to traditional methods. While VR walkthroughs might seem very expensive and hard to create, they are much more affordable and time-saving than all conventional methods.

If you’re working closely with clients on a design, you will be able to help them visualize their ideas on the go. Most 3D rendering software allows you to make quick changes according to your client’s needs. That doesn’t include only furniture and decorations; you can change the entire property to make it more comfortable and functional.

Improved Customer Satisfaction

The “wow factor” also plays an important role in real estate. Most of the time, it’s the little details that make or break a deal completely. For example, it’s easier to sell an empty house if you place a few paintings on the walls, throw in a few carpets and some furniture than selling an empty property. Your customers want to experience the property as realistically as possible. With VR, you can organize the entire interior according to your customer’s wishes.

Some people won’t be able to make up their minds by simply looking at a few 2D or 3D renders. It can be very hard to picture a room or a home and how they will look in the future. VR walkthroughs allow you to make quick changes and practically re-create the entire property to fit your customer’s needs and wishes. Such a feature will not only impress your customers, but they will also feel happy about contacting your company.

Customer satisfaction should always be your top priority, and VR can help you boost it overnight. By showing your clients that you’re taking big steps into the future as a company, they will feel safer and will make a purchase with confidence.


VR is here, and it’s here to stay. It offers incredible benefits and the ability to showcase your real estate designs in the most detailed and direct way possible. As a real estate company, VR can boost your sales and your brand faster than anything else you can try. It’s also very affordable and easier to conduct than most other traditional methods.

The bottom line is - if you own a real estate company and you want to get an edge over your competition, investing in VR walkthroughs is a must. It will help you boost sales, connect with your customers, and expand your reach further than you thought possible. If you’re thinking about implementing VR into your online presentations, this article should be all you need to give it a try. Trust us, and you’ll see fantastic results in no time.