A 3D render of two cottages in a park.

A view of two gray cottages located in a forest park with people walking around and a rich background. This image shows just how valuable 3D rendering can be in providing context and realistic imagery to all stakeholders.

Why Is Architectural Visualization a Priority For Architects in 2022?

Before the advent of 3D modeling, architects proposed design ideas to clients using rough sketches and detailed drawings. They did the trick, albeit after constant back-and-forth communications with clients to help them understand every part of the process and make the necessary modifications before construction.

In 1963, computer scientist Ivan Sutherland changed the game by introducing the first 3D modeling and rendering software, Sketchpad. More CAD software solutions came in the following years, but the market didn’t explode until the 1990s, and it has been growing ever since.

Architectural visualization is still relevant in 2022, and we don’t see its popularity and significance dying down in the future. Architects will continue relying on it to communicate with clients and coordinate with designers and other stakeholders. Here’s why.

It helps communicate with clients more effectively.

Being an architect often means bending over backward to ensure a particular project’s success. Your clients may not always understand technical jargon, and you must explain every design stage and element to help them visualize your ideas.

3D visualizations eliminate confusion and help clients comprehend all the nuts and bolts of architectural design. It enables architects to explain the project scope to all stakeholders and execute and complete the project without a hitch.

The primary purpose of architectural visualization is to represent a new structure long before breaking the ground. It illustrates a proposed design to show a client how their new home, country house, or office will look to get the big picture and determine if it meets their needs and expectations.

The key is to help them visualize living or working there because emotions play a significant role in their decision-making. You can achieve that with photorealistic images that provide context.

The 3D render above is a perfect representation of that. The beautiful surroundings make the two cottages look cozy, with all the trees and grass evoking calming feelings and begging you to go for a stroll and enjoy the nature around you.

You can’t help but envy the man walking on the path leading up to the cottage, making you want to switch places to breathe in the forest air and unwind in your comfy new home.

Presenting such a life-like 3D render helps clients make an informed decision. No sketch or drawing could ever provide such realistic imagery, no matter how detailed. Hyperrealistic 3D renders can leave anyone speechless.

Visualization helps architects get into competitions.

Architecture competitions give you a fantastic opportunity to practice your 3D rendering skills and test new ideas. You can get your creative juices flowing, push new boundaries, and show your strengths to industry experts.

Competitions are excellent for building confidence, gaining more exposure and recognition, building your portfolio, and capturing the attention of many new clients who might fall in love with your designs.

Even if you don’t win, you’ll have more experience, and the judges’ feedback will undoubtedly help you improve and grow. They might point out some of your weaknesses to help you avoid mistakes down the road. It’s much better to make mistakes (and learn from them!) while competing for a prize than to make many errors when you get a new project, which could cost you the job.

The key to getting into an architecture competition is to ensure the judges will get your project’s central idea in 30 seconds. They use the 30-second rule to review submissions because hundreds and even thousands of avid architects apply.

Here are some essential rules to follow:

  • Use eye-level renders if you need to showcase a single building, creating a familiar point of view.
  • Highlight the details with close-ups to showcase the design elements’ intricacies, materials, and textures.
  • Leverage aerial views when designing building complexes, showcasing your ability to create flawless infrastructures.
  • Use photo-matching to merge your design with the surroundings and create a realistic model that provides context.
  • Create a unique atmosphere with adequate lighting, colors, and visual effects to deliver an eye-catching presentation that makes you stand out.

Architects can create better marketing materials.

Your architecture portfolio demonstrates your skills, experience, and expertise to potential clients, showing them why you’re the best person for their upcoming project. Drawings and sketches won’t take you too far because your competitors’ portfolios are brimming with 3D visualizations.

Photorealistic 3D renders of your previous work will help you land more jobs, but don’t stop there. Create visualizations in your free time to experiment with new ideas. Play with different styles, colors, textures, materials, lighting, angles, and floor plans to see how various concepts come together.

You’ll hone your skills and boost your marketing potential, cutting through the noise of competition and drawing in more clients.

Visualization makes the job easier.

Architectural visualization enables you to present multiple ideas to clients unsure of how they want a particular structure to look. Those with a crystal-clear vision can see it come to life, giving the green light right off the bat.

If a client requests any modifications, you can edit the designs quickly without starting from scratch, thus saving precious time. 3D rendering software offers real-time editing features, making alterations a breeze.

This software can help you streamline every project stage, from initial consultations to completion. You can reduce unnecessary back-and-forth interactions and convey your designs’ meaning.

Architectural visualization is cost-effective.

3D visualizations help cut costs because they enable architects to identify, resolve, and prevent issues before construction begins. Mistakes in architecture are costly and can lead to safety hazards.

You can spot and fix potential design flaws before the final fine-tuning stage to ensure seamless construction and a functional, safe structure.

You can even help other stakeholders plan the electrical wiring, mechanical systems, plumbing, and interior design to prevent errors and safety hazards. You’ll help keep everyone on the same page, ensure everything runs smoothly, and save your clients money.


Architectural visualization helps architects lay the foundation necessary for project success. It enables them to deliver a visually striking representation and communicate seamlessly with clients, developers, and other stakeholders.

Its future looks bright, and with more technological advancements, it will continue revolutionizing architecture and shaping the world we never thought possible merely a few decades ago.