3D Rendering 101: How 3D Rendering Services Can Help You Market Your Business
A 3d visulization of a large outdoor dining table and chairs3D Rendering 101: How 3D Rendering Services Can Help You Market Your Business

Marketing strategies and an optimized and responsive website are critical to securing business growth in any industry. Business owners should consider investing in various digital marketing methods to get their brands in front of wider audiences, get ahead of the curve, and attract more customers.

One of the methods involves hiring a professional 3D rendering company to help with marketing campaigns. Since it’s so popular, 3D rendering has many applications in business marketing and beyond. According to the most recent statistics, 3D rendering has become a preferred marketing tool for numerous businesses.

The forecasts indicate that the 3D rendering market will exceed the $3 billion mark by 2030. Due to its rising popularity, many businesses have realized that using 3D rendering for marketing can be more than cost-effective.

Aside from affordability, 3D rendering also provides immersive and attention-grabbing ways to showcase brands, products, and services in high-definition quality. Today, we’ll discuss 3D rendering, its top features, and its benefits for businesses.

What is 3D rendering?

3D rendering is the process of turning a digital 3D scene or model into a 2D image. Top visualization outsourcing agencies such as Easy Render provide professional 3D rendering services that rely on the latest software, 2D images, and 3D data to generate photorealistic, lifelike results.

Software plays a critical role in the visualization process. It calculates 3D rendering elements like texture, color, shadow, and light to generate highly accurate, immersive, and photorealistic 3D images or video sequences in high resolution.

Rendering software tools interpret data from 3D models by scanning CAD files or products to create immersive scene staging and lighting for producing virtual photos. Instead of breaking your marketing budget on extremely expensive marketing photoshoots, you can harness the photorealistic power of 3D rendering and immersive visualization to create flawless promotional presentations.

Types of 3D rendering

You can use 3D rendering to create realistic and non-realistic visuals. Photorealistic image renderings can depict anything you can find in the real world, such as:

  • Interior or exterior of a home;
  • Landscape;
  • Product design;
  • Cars, streets, neighborhoods, cities, etc.

In most cases, 3D artists tap into the immersive power of 3D rendering to render architectural interior and exterior elements of residential and commercial objects, including cars, furniture, homes, etc.

Non-realistic rendering refers to creating traditional 2D images and drawings of various objects and is used in the movie, gaming, and entertainment industries.

3D rendering vs. 3D modeling

3D rendering requires specialized modeling software to create 3D objects by manipulating polygons, complex models, and simple elements like texture, size, lighting, and shapes. The result is an immersive representation of a 3D model that conveys an object’s main attributes.

3D rendering takes the representation of an object and transforms it into a lifelike, high-definition, and intricate 3D image. 3D artists, architects, designers, and engineers combine 3D rendering and 3D modeling to create computer-generated imagery (CGI).

Marketing uses of 3D rendering

Let’s delve deeper into the most common uses of 3D rendering for marketing.

Product presentation

Since 3D rendering produces photorealistic and interactive presentations, it’s ideal for showcasing products in the best light. Marketing experts use 3D rendering techniques to captivate potential clients with highly detailed and precise concept representations.

Companies rely on rendering software to present their products and services in immersive exhibitions and convince their clients to buy. You can showcase any product or service with 3D rendering, from food and objects to enterprise cybersecurity solutions.

Brand modernization

The latest digital technologies allow a brand to surpass the competition by leveraging its image and reputation. Including 3D rendering in your marketing strategies creates an impression of a customer-centric modern-day brand that invests in the best approach to addressing customer needs.

Sell the experience

You can help your clients set their expectations straight by giving them a glimpse of your products and services to allow them to experience, visualize, and connect with your brand.

Sell the experience by presenting the upcoming product or service before the actual release date. That could be a perfect opportunity to win more potential prospects before market endorsement. They are far more likely to buy a product if they can visualize how it can help them.

Eliminating errors

3D rendering is perfect for fixing design flaws and editing projects as often as needed without sacrificing the final quality.

You can make revisions without affecting your progress until you create highly detailed, photorealistic, and precise end results.

It will be easier to sell a specific product if you can present potential buyers with the most realistic photos of its features.


3D rendering can help marketers save time, effort, and resources by separating production and promotion. When production and marketing teams work separately, they can accomplish more due to not depending on each other.

The marketing team won’t have to waste valuable time waiting for production to deliver the final prototype. Instead, marketers can push the marketing campaign through every phase of the product design.

3D rendering also helps a business save time and money by allowing them to make numerous prototype revisions on the go.

Brand promotion

In the modern-day, overwhelmingly competitive digital business landscape, businesses have access to numerous communication channels and marketing platforms. They use all sorts of visuals to entice potential customers and affect their purchasing decisions.

On the other hand, modern-day consumers tend to trust brands that use immersive visualization rather than traditional marketing methods such as written materials, printed promotions, and propaganda.

Your prospective clients are more likely to purchase from you if you impress them with your efforts to communicate your products and services through interactive visuals like videos and 3D renderings.

Cost-efficient marketing

Reaching as many prospects as possible is the goal of every marketing strategy. However, creating an effective marketing campaign requires time, effort, and resources to push your promotional messages through various marketing platforms.

Since promoting product prototypes with a marketing photoshoot is expensive, 3D rendering can help a business cut the expense and get their product or service in front of a wider audience without breaking the budget.

Ads customization

3D rendering allows a business to use immersive 3D visuals and create ads that match an array of advertising platforms. Each platform and marketing channel has unique advertising specifications that marketers must match for optimal results, such as sizing requirements and ad type.

Since dealing with such issues could become a time-consuming and tedious process, you can avoid all the nuisance by using 3D rendering to edit your visuals according to the requirements. You can easily scale up or down, reposition a file for a business coupon or a billboard, etc.

Breathing life into your ideas

3D rendering allows you to envision your ideas and bring them to life. After numerous revisions, drafts, and all the hard work, you can finally visualize your production goals and streamline the process of accomplishing your mission.

Business benefits of 3D rendering

Since 3D rendering services make modern-day marketing more economical, marketers are widely harnessing the power of photorealistic renderings to drive higher revenue and obtain better results. Here’s how 3D rendering can help a business.

Improved customer satisfaction

Modern-day consumers expect the best from businesses. If a company fails to meet these expectations, its customers will go to the competition. On the other hand, many companies make costly mistakes by advertising products and services that can’t live up to customers’ expectations.

Customers expect to get precisely what they see in an ad. If the products and services you advertise are as practical in real life as presented, customer satisfaction will go sky-high. You can accomplish that by selling exactly what you advertise.

Increased customer engagement

Modern-day consumers use various internet-enabled devices to make everyday purchases. They widely use desktop and mobile devices for such purposes. Marketers also have advanced 3D rendering tools that are compatible with consumer-accessible technology.

They can create personalized, high-quality ads for different devices to reach wider audiences, grab the attention of potential prospects, and keep them engaged. That’s the real power of 3D rendering – to captivate the target audience and keep them fully immersed and engaged until they buy.

More closed deals

Customers are far more likely to buy your products or services if they can see what they are paying for. They expect to get what they see in an online ad. Since they want to know how a product or service can improve their life, they will turn to visual materials to understand the value of their purchase.

Let’s say that your job is to design residential and commercial buildings. Large-scale construction projects require serious investment efforts from potential clients. Traditional marketing techniques won’t be enough to get prospects to purchase your designs online.

Investors will need copious details before making purchasing decisions. However, drawings and sketches can’t deliver the value that will make your clients decide in your favor. That’s where 3D rendering comes into the picture.

3D renderings can believably present your products and services by communicating their quality to clients. You can show off material quality, highlight vital design features, and more so that your clients can make an informed decision based on facts.

3D rendering across industries

3D rendering is quite popular across numerous industries due to its many abilities. You can 3D renderings in sectors such as:

Architecture and design –  designers and architects use 3D rendering to create immersive visuals to showcase key features, highlight essential details, and display the strengths and weaknesses of a structure before a project enters the final design phase;

Real estate – realtors rely on 3D rendering software tools to create virtual tours and walkthroughs of homes and properties for sale. Highly detailed 3D visuals make it easier for clients to explore an object in real time and get more details to make an informed decision. On the other hand, contractors and developers can sell more real estate;

Marketing and advertising – Digital marketing campaigns and ads with 3D renderings present products and services most realistically. In addition, 3D rendering helps to ensure that marketing and advertising materials are ready for distribution across social networks and internet platforms;

Entertainment – since rendering is at the core of 3D animation, it’s the lifeblood of modern-day movies and cartoons;

Video games – 3D rendering is vital for virtual world-building, which is one of the critical elements in game development.

Reasons to use 3D rendering

The versatility of 3D rendering makes it multi-purposeful. You can use 3D renderings to create marketing materials for print ads, brochures, trade shows, product packaging, business coupons, billboards, etc.

3D rendering eliminates the need to hire professional photographers by allowing you to put your products on display, regardless of the actual production phase. You won’t have to invest in a physical product to launch a marketing campaign.

3D rendering is budget-friendly as it allows you to save resources on costly photoshoots for each product update. While getting into 3D rendering may require some investment, it will ultimately pay off. In addition, you can save more time and money by making changes to your design ideas in real time without sacrificing the design’s quality.

Avoiding costly design errors can be especially helpful for architects, designers, engineers, and contractors. Finally, 3D rendering gives you more control over your design and allows you to experiment with different visual elements to make your brand stand out.


As you can see, 3D rendering is an incredibly powerful technology that allows you to connect with your audience and present your brand as a reputable and trustworthy authority. Modern consumers crave immersive visuals, and 3D rendering is ideal for satisfying your target audience’s ever-increasing demands and expectations.

Whether you’re selling sneakers or houses, 3D renderings can help you communicate your ideas, present brand values, and persuade your customers to buy your products or services. Marketing your brand to potential prospects is expensive, time-consuming, and overwhelming, but you can tackle all these challenges with 3D rendering.