3D Artists from Over 65 Countries

How Architectural Visualization Will Change This Year

Architectural visualization is always changing. Here’s where we see the industry headed in the next year.

Being on the bleeding edge of architectural visualization is a constantly moving target. As technology advances, users get more experienced, and new software is developed, the capabilities of 3D rendering artists continues to change the design landscape.

There are thousands of firms and offices out there willing to invest in better work, better communication, and a better process. They are the ones driving the conversation forward, and always trying to make their designs better and their workflow more efficient. Better visualization leads to better architecture. No one knows this better than the people behind the desk.

Architectural visualization will change this year. The only question is, how?

This article will examine where architecture visualization stands in 2018, and where it might go in the next 12 months.

Realism is Dead

There was a time, not too long ago, when the pinnacle of architectural visualization was to produce the most photorealistic renderings and animations money and technology would allow. However, what many designers came to realize is that realism isn’t everything, and in fact can have the undesired effect of serving up promises it can’t deliver.

In many ways, people are reverting back to a more artistic and conceptual representation of unbuilt work. Of course, this depends on the stage in which the process is in, but sometimes being diagrammatic and vague are in the best interest of future flexibility.

Today, rendering and visualization are becoming more about experience, and less about what color of brick your going to end up arguing over for the next six months. This flavor of rendering allows designers to remain dexterous, and give clients information they need without selling the hand before it is dealt.

VR and AR are Coming

Actually, they are already here. Virtual reality is already making massive waves in the architectural visualization industry, with offices investing in technology that will further immerse their clients into a conceptual work. These experiences don’t have to be photorealistic because they are allowing people to feel exactly how a space will operate in terms they can easily understand.

And client relations is just the beginning. Architects are even using virtual reality to communicate with builders to better explain details, and make sure things are being constructed to support the design, and not in spite of it.

Augmented reality is a bit further out, but it would seem to be a natural extension of VR, providing a real-world backdrop for the superimposition of the unbuilt architecture. It is a frontier that has yet to be explored, but is positioned to revolutionize the way we design, and the way we communicate that design to the rest of the world.

In the next year, expect VR to make its way into more and more architecture studios. As a low bar, it has the potential to be used internally as a fast, responsive design tool that eliminates a lot of the guesswork out of experiential architecture. AR is probably still a bit behind, but as the technology becomes more advanced, don’t be surprised to see a mainstream system released in the next 2-3 years.

Back to the Basics

As many architecture firms are thinking about the direction of their design communication, many are getting back to the things that worked 20 years ago, and still work today. They’ve realized design drawings don’t need to be flashy, shiney, and neat - they need to be successful at communicating ideas. As the writer says: show, don’t tell.

Diagrams - both static and dynamic - are making their way back into the repetrior of architects around the world. And whether they are sketched out on a napkin or digitized and animated, a simple diagram has the potential to say more about a design than an image that aims to replicate the finished product down to the exposed hexagonal screwheads.

Simplicity will always beat out complexity when it comes to drawing. Architectural visualization has become a game dominated by one-uppers. This is a dying trend, as people are working hard to do the very simple, but very difficult thing of conveying an idea. I don’t care what color the brick is, I want to know why there is brick in the first place.

Along the horizon are new technologies, old ideas, and a whole mess of people looking to make their stylistic stamp on the arch viz industry. The direction that architectural rendering takes will be driven by these individuals, and rest on the merits of their ability to distill information and make it plainly obvious to digest.

9 Things That are Considered Tacky in Architectural Visualization
Adobe Introduces New Materials to Improve its Architectural Visualization Capabilities
Make the Most of Architectural Visualization When Pitching a Project to Investors
Integration in the Context of Architectural Visualization in 2019
Architectural Visualization: 10 Dos and Don'ts to Help You Manage Your Project With Ease
7 Ways Architectural Visualization Can Help You Market Your Architectural Firm
Architectural Visualization 10 Dos and Don'ts to Help You Manage Your Project With Ease
Freelance Architectural Visualization - Where to Find Architects, How to Organize a Project and When to do So
Architectural Visualization in Qatar: X Reasons Why This Market Keeps Growing
Where to Seek Inspiration for Your Next Architectural Visualization Project
5 Popular Photorealistic Architectural Visualization Styles
What are Some of the Best Universities to Learn Architectural Visualization
Architectural Visualization LightWave 3D Unveils New Integration Tools for Unreal
Storytelling and Architectural Visualization A Change in Project Presentation
A Throwback to the First Architectural Visualization Exhibit Hosted by AD Museum in 2018
5 Most Prominent Approaches to Photorealistic Architectural Visualization
Architecture, Visualization, and Education: A New Breed of Architects
9 Reasons Why Clients Prefer Architectural Visualization
DialogicONE Might Be a Game Changer for Architectural Visualization, AR and Mixed Reality
3D Architectural Visualization – Which Parts of the Process Are OK to Outsource
Architectural Visualization – How to Determine Realistic Deadlines With Clients
The Pillars of an Architectural Visualization Company: Image, Video, Augmented & Virtual
The Best Architectural Visualization Studios What They Do and How They Do It
20 Tutorials That Can Help You Grasp the Capabilities of Architectural Visualization
Arch Viz Bringing the Design Idea Closer to Your Clients
How to Build a Powerful Architectural Visualization Portfolio
AMD or Nvidia, Which is Better for Architectural Visualization
Ancient Architecture, Draw Inspiration for Your Architectural Visualizations
Why Architects Should Outsource Their Architectural Visualizations
Unreal Engine And Its Role in Visualizing Architecture
3D Architecture Presentation Techniques
The Architectural Visualization Dictionary
The Best Free Software For Architectural Visualization
How Architectural Visualization Will Change This Year
When architectural visualization and 3D rendering makes a difference
Unreal Engine and its Impact on Architectural Visualization
Unity Is Bringing Big Changes to the Architectural Visualization Industry
The Importance of Architectural Visualization
The future of architectural visualization
The Dos and Don’ts of Architectural Visualization
The 10 Best Architectural Visualization Renderers, Ranked
Is 3D rendering and architectural visualization the future of architectural design?
Architectural visualizations and 3D rendering
Architectural visualization styles
Architectural Visualization Studio
Architectural Visualization Services
Architectural visualization prices
Adopting video game technology for architectural visualization
A brief history of architectural visualization
The Future of VR in Architectural Visualization
Latest Trends in Architectural Visualization
Architectural Visualization Glossary of Terms
Architectural Visualization - Design vs Marketing
Visualizing Architecture
Architectural Visualisations - The Architects best Marketing Tool
ArchViz: An Architecture Firm’s Best Friend
Architectural Visualization vs Architectural Photography
Architectural Visualization - How It Can Improve Your Architecture
CG Architect: the best community for architectural visualization professionals