3D Artists from Over 65 Countries

Architectural Visualization - How It Can Improve Your Architecture

Visualization isn’t just to show the client pretty pictures, it also happens to be a vital component of an architect’s continued education and critique.

One of my architecture professors used to alway tell us: if you can’t explain your design to your grandmother, you’re going to fail my class.” And fail we did! Designing a beautiful building is one thing. Iit’s another thing entirely to be able to communicate the value of what you’ve thought up in an easy to explain, completely clear way. Remember, your clients are not architects. Most likely, they know less about what makes architecture great than that grandmother you tried so hard to impress back in school.

Design communication and architectural visualization will make you a better architect because it will force you to backup your ideas with visual and experiential evidence that it works. My professor wasn’t drilling us on clarity of communication for his own viewing pleasure, he was trying to get us to think critically about our work, and the only way to do that is to actually see it. The visualization and design loop you establish in your workflow is your only chance to get the design right. Otherwise, you might find yourself standing in an unfinished hotel lobby with a massive pit in your stomach thinking to yourself “what the hell have I done?”

For some architects, it is better to hear no evil, see no evil, speak no evil because they don’t want to face the harsh truth that their designs might actually suck. When you’re a young, inexperienced designer, chances are they do. That’s okay! Only a select few gifted individuals can conjure up an award winning library while doing whipits with their friends in their college dormitory. The rest of us have to work, try, and fail in order to become good at what we do.

So, do the work, draw the work, visualize the work, then tear it down in order to make the next one just a little bit better. People think visualization is just the pretty pictures we see in magazines and plastered on billboards in front of unfinished buildings. However, they are the most important tool for an architect to be able to analyze and evolve their designs and make the finished product even better.

It’s all part of the process, and it’s important to know how to refine a design through drawing, critiquing, and drawing again. It might start with a jaggy sketch on a cocktail napkin, but it should get onto the boards as quickly as possible to engage that process and let the work run it’s course.

Because, in the end, it’s all about the work. The design budget exists so architects can invest their resources into people who are able to show - not tell - where the design stands at any given point. Whether 3D visualization is outsourced or done in-house, it should be included in the bottom line so the design is given the attention it deserves. This goes for tiny riverside cottages and sprawling mixed-use developments alike.

And, after the dust settles, what the architect has is a pretty picture he can pin up next to a photograph of the finished building and show people the proof of his labor. It is the best gift an architect can give his reputation, and will lead to bigger, better jobs, and even more work to put through the process and design beautiful buildings.

9 Things That are Considered Tacky in Architectural Visualization
Adobe Introduces New Materials to Improve its Architectural Visualization Capabilities
Make the Most of Architectural Visualization When Pitching a Project to Investors
Integration in the Context of Architectural Visualization in 2019
Architectural Visualization: 10 Dos and Don'ts to Help You Manage Your Project With Ease
7 Ways Architectural Visualization Can Help You Market Your Architectural Firm
Architectural Visualization 10 Dos and Don'ts to Help You Manage Your Project With Ease
Freelance Architectural Visualization - Where to Find Architects, How to Organize a Project and When to do So
Architectural Visualization in Qatar: X Reasons Why This Market Keeps Growing
Where to Seek Inspiration for Your Next Architectural Visualization Project
5 Popular Photorealistic Architectural Visualization Styles
What are Some of the Best Universities to Learn Architectural Visualization
Architectural Visualization LightWave 3D Unveils New Integration Tools for Unreal
Storytelling and Architectural Visualization A Change in Project Presentation
A Throwback to the First Architectural Visualization Exhibit Hosted by AD Museum in 2018
5 Most Prominent Approaches to Photorealistic Architectural Visualization
Architecture, Visualization, and Education: A New Breed of Architects
9 Reasons Why Clients Prefer Architectural Visualization
DialogicONE Might Be a Game Changer for Architectural Visualization, AR and Mixed Reality
3D Architectural Visualization – Which Parts of the Process Are OK to Outsource
Architectural Visualization – How to Determine Realistic Deadlines With Clients
The Pillars of an Architectural Visualization Company: Image, Video, Augmented & Virtual
The Best Architectural Visualization Studios What They Do and How They Do It
20 Tutorials That Can Help You Grasp the Capabilities of Architectural Visualization
Arch Viz Bringing the Design Idea Closer to Your Clients
How to Build a Powerful Architectural Visualization Portfolio
AMD or Nvidia, Which is Better for Architectural Visualization
Ancient Architecture, Draw Inspiration for Your Architectural Visualizations
Why Architects Should Outsource Their Architectural Visualizations
Unreal Engine And Its Role in Visualizing Architecture
3D Architecture Presentation Techniques
The Architectural Visualization Dictionary
The Best Free Software For Architectural Visualization
How Architectural Visualization Will Change This Year
When architectural visualization and 3D rendering makes a difference
Unreal Engine and its Impact on Architectural Visualization
Unity Is Bringing Big Changes to the Architectural Visualization Industry
The Importance of Architectural Visualization
The future of architectural visualization
The Dos and Don’ts of Architectural Visualization
The 10 Best Architectural Visualization Renderers, Ranked
Is 3D rendering and architectural visualization the future of architectural design?
Architectural visualizations and 3D rendering
Architectural visualization styles
Architectural Visualization Studio
Architectural Visualization Services
Architectural visualization prices
Adopting video game technology for architectural visualization
A brief history of architectural visualization
The Future of VR in Architectural Visualization
Latest Trends in Architectural Visualization
Architectural Visualization Glossary of Terms
Architectural Visualization - Design vs Marketing
Visualizing Architecture
Architectural Visualisations - The Architects best Marketing Tool
ArchViz: An Architecture Firm’s Best Friend
Architectural Visualization vs Architectural Photography
Architectural Visualization - How It Can Improve Your Architecture
CG Architect: the best community for architectural visualization professionals