Architectural Visualization

A Throwback to the First Architectural Visualization Exhibit Hosted by AD Museum in 2018

Well, we have had enough time to settle down the impressions from the Wireframes: The Visualization of Architecture exhibition, so it's time for a throwback to 2018. The exhibition was awesome, and you should join us and find out what we saw in A+D Architecture and Design Museum, Los Angeles, California.

Today, it’s almost impossible to imagine the early beginnings of architectural visualization. Lots of software solutions and the latest tools and equipment are here to facilitate all the processes of 3D modeling and visualization. While the rendering becomes simpler and more accessible, we're forgetting the roots of what was once considered a futuristic solution.

Like everything in this world, architectural visualization has its own storied history, starting from Martin Newell's teapot from the '70s, Zaha Hadid's very first renders from the '80s, to the latest technology-driven world of visualizations.

However, the visitors of Wireframes: The Visualization of Architecture exhibition had a chance to see that progress, and the best ones from this industry had a chance to become a part of that brief history.

If you couldn't make it, visit the A+D Architecture and Design Museum, Los Angeles during the last quarter of 2018, our impressions are now settled, and we will share our experiences with you.

The exhibition Wireframes: The Visualization of Architecture was opened since September 8, until November 25, 2018, at the A+D Architecture and Design Museum in Los Angeles, California. The primary goal of this exhibition was to track the progress of architectural visualization.

While viewing the exhibited works, we experienced a throwback to the '80s, when the very first renders were created, but we also saw masterpieces of visualization of today.

Anthony Morey, CEO and chief curator at A+D Museum said:

“The history of architectural visualization tells the story of architectural communications”, and he added “From the first ‘wireframe’ to future updates in multi-sensory experiences, this is an art form that continues to mold public expectations about built environments that shape their lives.

As these images enter the public realm, they broaden our imaginations pushing forward advances in urban environments, and architecture. As architectural visualization practices advance, they give us a new form of freedom to explore where we are and our possible futures.”

Over 30 architects, 3D artists, and visualization experts participated in the show, including some of the most significant firms and names such as Alex Roman, Hayes Davidson, UN Studio OSAKA Render, Kilograph, DBOX, Neoscape, Studio AMD, Luxigon, Mir, and many more.

“Wireframes is a milestone for archviz, as it’s the first time a museum has honored our industry with a show. While visualization is often seen as an essential element of a marketing plan, it’s history and artistic achievements are rarely discussed.

This show aims to correct that, giving life to old stories and preserving a piece of history that would be lost if we waited much longer. It was exciting to be a part of”, said Denzil Maher, Branding Director of Kilograph, when he tried to explain why is this exhibition important.

Each visualization expert or studio had its own story panel, arranged so that it creates a part of the history of architectural visualization, starting from the first wireframe to the latest visualizations created using the modern tech solutions such as VR and AR.

The primary goal of the exhibition was to show the entire workflow along the way.

The central area of the exhibit was an interactive dome for the presentation of 3D projections and projects done using VR technology. The dome could hold up to ten visitors at the same time. Visitors had a chance to see Zaha Hadid’s Heydar Aliyev Center and Frank Lloyd Wright’s Trinity Chapel as a rotating loop of renderings or in virtual reality using VR headsets.

Morey also said “Influencing perception is an intrinsic part of architecture’s history,” and then he added ‘’Since its start, architectural visualization has been inherently tied to this pursuit, turning creativity and forethought into a persuasive art form. We look forward to exposing even more people to its charms.”

Moreover, the Wireframes: The Visualization of Architecture exhibition was a great occasion for the announcement of winners of the American Society of Architectural Illustrators’ Architecture in Perspective Competition 2018.

So, the additional exhibition Architecture in Perspective was also opened, and the best architectural illustrations, including the most noteworthy works of the winners Sergei Tchoban, Paul Stevenson Oles, Forbes Massie, and Steelblue, were also exhibited at the A+D Museum.

However, the most prestigious and largest CGarchitect Architectural 3D Awards were also a highlight of the Wireframes: The Visualization of Architecture exhibition. The winners, nominees, and participants, in addition to having their work displayed at the museum, shared a cash prize of over $436,000.

Winners of the CGarchitect Architectural 3D Awards aren’t only famous visualization studios, but also students and freelancers from around the world.

The 3D visualization enthusiasts, as well as random passers-by, had a chance to learn about the architectural visualization history, but also to experience the latest technology related to VR and AR for only $10.

Downtown Los Angeles was the center of architectural visualization and architecture in general. This exhibition was also a great chance for architecture students to see the renders and to experience visualization made by the greatest experts from this field.

The Wireframes: The Visualization of Architecture was the very first exhibition of this kind, and we hope that A+D Architecture and Design Museum will coordinate another one this year.

What part of The Wireframes: The Visualization of Architecture did you like the most? Have you tried the VR headset in the dome hallowed to Zaha Hadid and Frank Lloyd? Share your experience in the comments!

5 Most Prominent Approaches to Photorealistic Architectural Visualization

Learn different approaches to visualizing residential, commercial, and hospitality architectural projects and find out more about their special benefits and requirements.

The art of photorealistic architectural visualization serves a manifold purpose:

● Apart from producing gorgeous-looking and hyperrealistic imagery deserving of a place on the gallery wall, this fastidious technique is also a valuable asset to any ambitious architect.

● In communicating with clients, architects can use photorealistic architectural visualization to convey their ideas, give shape to their thoughts, and put them in real-life contexts.

● The visual impact of this technique is both powerful and telling – it simultaneously impresses clients and informs them, to the tiniest detail, of how a design will look once it’s completed.

As such, it is crucial for mutual understanding and clarity in architectural projects.

Depending on the nature of their projects, architects have five different photorealistic architectural visualization practices at their disposal.

All equally effective and challenging, they never fail to deliver high-quality results.

Here’s more about their separate benefits and requirements.

1. Residential Interior Rendering

IKEA has its AI app, but professional architects have something even better – a knack for devising beautiful, yet functional spaces from scratch.

And when it comes to residential interior design, they have all the right tools to visualize every nook and cranny of their original ideas.

Photorealistic architectural visualization allows for every single aspect of residential interior design to come to life, from structural elements to decorative details.

Residential interior rendering includes:

● Fully visualized rooms (family rooms, bedrooms, etc.)

● Rendered bathrooms, kitchens, and hallways, as well as utility rooms.

● Floor and furniture layouts with wall elevations and ceiling plans.

● Lighting scenarios for all angles.

● Material choices, textures, and colour schemes.

● Views from the windows.

● Decorative elements and general atmosphere.

Pretty comprehensive, right?

Thanks to rendering, interior designers can put their clients’ minds to ease and provide them with a sneak peek of how their homes will look like after the project is completed.

This is of crucial importance for the overall success of the project, given the fact that non-architects cannot always express their ideas with clarity or picture professionals’ visions.

How Long Does It Take?

This approach to photorealistic architectural visualization can be refreshingly easy or surprisingly complex – it all depends on the number of factors involved.

On average, residential interior rendering can be finished in:

● For a simple living room, architects usually don’t need more than three days.

● A loft-style studio apartment typically requires a whole week.

● For a two-story house, rendering takes about ten days.

Again, the project turnaround time depends on the quality and thoroughness of information offered by the client, which includes the size of the space and other references.

The architectural style and complexity of the project play important roles as well – the more unique and intricate the design is, the more time the rendering will take.

How Much Does It Cost?

The same rules apply to residential interior rendering project pricing.

For a basic project and average area size, photorealistic architectural visualization of a single Scandinavian-style living room usually costs around 350$.

The pricing varies based on room type and size – bedroom and kitchen renders cost around 250$ and 300$, respectively, while a two-story house render goes north of 1000$.

Custom-made 3D models of furniture cost extra money, though – from 65$ to 173$.

2. Residential Exterior Rendering

Unlike with residential interior rendering, architects use high-quality exterior visualization to showcase the outside of a building together with its environment.

This is where hyperrealism comes to its fullest.

While the first technique relies on molding to accentuate different layers and textures, exterior rendering does the same with leaves, grass, even animal fur.

Here’s what it usually includes:

● Structural elements, with a special emphasis on the facade.

● Shapes, materials, and finishes of the external surfaces.

● Parts of external construction design (patios, lanais, porches).

● A look at the surrounding area, including gardens, backyards, driveways, etc.

● The surrounding nature, landscape, and buildings.

● Natural daylight and artificial lighting in a night setting.

Everything that contributes to the overall atmosphere and ambiance of the building exterior can be included in this architectural visualization.

Its main purpose, of course, is to place the building into a context and offer a detailed portrayal of the finished project at different times of the day and in various seasonal settings.

Because of this, residential exterior renders often include parked vehicles, pets, backyard animals, and people enjoying nature in the outdoor zones as well.

How Long Does It Take?

Apart from garden furniture, residential exterior renders usually don’t include a great number of separate design elements. They also boast fewer different angles than interior renders.

This makes them easier to finish, unless, of course, they need to include other elements such as fully furnished decks, pool areas, or sculpture gardens.

After the 3D model is ready, it usually takes around three days to finish a photorealistic architectural visualization of a basic residential building exterior.

How Much Does It Cost?

Some of the factors that commonly affect the cost of residential exterior renders are:

● The complexity of the project.

● Architectural style.

● The intricacy of the facade.

● Balconies, windows, roofing, panel systems, etc.

● Exterior elements such as gardens and patios.

● The surrounding landscape.

Because there are many different elements that may or may not be involved in the architectural project, residential exterior renders are usually individually priced.

As a reference point, an exterior render of a two-story house costs between $430 and $650 for basic architectural styles and simple exterior elements.

3. Commercial Interior 3D Visualization

The aforementioned seven elements of interior design (space, line, forms, light, color, texture, and pattern) are essential for commercial interior visualization as well.

However, commercial interior design accentuates practicality.

While residential interior design focuses on creating a livable and welcoming space, a commercial interior design puts a bigger emphasis on efficiency and functionality.

But the aesthetic side of the commercial space must not be neglected. The ability to achieve the balance between these two aspects is a hallmark of a good architect.

Another side of commercial interior design is related to safety.

Not that this is not important in its residential counterpart, it’s that certain aspects of commercial space are regulated by workers’ rights and workplace safety compliances.

That said, the approach to photorealistic architectural visualization in the context or commercial interior design differs from residential rendering projects in more ways than one.

But these projects are very different among each other as well.

However unique, all living spaces are very much alike. Commercial interior design, however, envelops a wide range of public spaces that sometimes have nothing in common.

Compare a traditional office space to a cinema hall, for instance.

Whatever the case, commercial interior rendering must aim to provide a great amount of detail and produce lifelike models that demonstrate both aesthetics and functionality.

How Long Does It Take?

The turnaround time for commercial interior 3D visualization differs from project to project:

● For small projects such as a 50 m2 bakery, for instance, it takes about half a day.

● For larger projects such as a 100 m2 restaurant, it takes from five to ten days.

How Much Does It Cost?

The same can be said for project price, which is usually calculated for each case separately:

● To visualize a 50 m2 bakery, a client would need around 360$ to 470$.

● The price of a 100 m2  restaurant render goes around 388$ to 740$.

4. Commercial Exterior Visualization

High-rise buildings and corner offices – the appeal of one organization’s business headquarters has long been considered a mark of success and competitiveness.

The higher the edifice, the bigger the market share.

When it comes to commercial exterior, the general goal is to make the building stand out from the cityscape, convey a message of professionalism, and add some glitz to the brand.

Modern-looking glass windows, elegant lighting, stylish materials, and textures, as well as landscaping and fancy front entrance, can actually help a business boost its ROI.

And let’s not forget, businesses are ready to invest a lot of money in these projects.

That’s why commercial exterior visualization is of crucial importance. Without meticulous rendering, getting the green light on expensive project execution would be extremely difficult.

No matter the type of business, commercial exterior rendering must showcase:

● How the building fits into the landscape.

● What makes the building unique and impressive.

● How the building fits into the brand image.

Like with residential exterior rendering, this is accomplished with a detailed display of the facade, photorealistic environment, different lighting scenarios, and various camera angles.

Stylistic solutions are demonstrated as well, in addition to the chosen combination of materials and textiles. The approach also includes elements such as vehicles, passers-by, and trees.

How Long Does It Take?

The turnaround time for a commercial exterior visualization project depends on more factors than we can possibly count. On average, it takes about this long:

● A full-detail rendering of a skyscraper takes half a day, give or take a couple of hours.

● For a thorough concert hall render, an architect would need around two and a half days.

How Much Does It Cost?

The average price for a commercial exterior visualization project can be anywhere between 422$ and 720$. This is how much architects charge for shopping malls and business centers.

For any project smaller or bigger than these two, the price drops or climbs accordingly.

The price also depends on the complexity of the architectural style and form, as the materials used in a facade, and the surrounding elements that belong to the landscape.

5. Hospitality CGI

Hospitality is all about the experience.

Translated to TripAdvisor stars, this experience can be rated through a number of different elements, among which interior and exterior design play a crucial role.

Architecture is perhaps nowhere more holistic than in this industry.

From function, sustainability, and technology integration to the aesthetics, emotional appeal, and wow factor, a well-designed hotel must have it all.

Hospitality CGI thus incorporates all the elements of residential and commercial interior and exterior design to produce gorgeous-looking, liveable, functional, and welcoming hotels.

Due to the number of different elements involved, it can be said that this is the most complex approach to photorealistic architectural visualization.

To avoid listing them all, we’ll mention only the essential ones:

● Guest rooms, which must be conducive to rest and comfort.

● Luxury suites with added amenities, which cater to the needs of the most valued guests.

● Common areas, which include a reception area, restaurant, and lounge zones.

● Entertainment spaces, dedicated to entertainment and sports.

Be it as it may and regardless of how luxurious a given hotel is, this holistic approach to architectural visualization must demonstrate every selling point of both interior and exterior design.

How Long Does It Take?

At the risk of sounding repetitive, the turnaround time for hospitality CGI depends on the building’s size, style, and a myriad of other factors.

Most usually, a client can expect high-quality results in:

● For exterior CGI, the average turnaround time is two to three days.

● For interior CGI, the average turnaround time is half a day to ten days.

How Much Does It Cost?

The cost of photorealistic architectural visualization of a hotel can vary depending on, once again, the hotel’s scale and complexity of the interior and exterior design.

The median price for a minimalistic hospitality CGI is:

● For the exterior, the price fluctuates between $500 and $1000.

● For the interior, the price is the same as for other commercial projects.


In the visual art of architecture, the buildings speak for themselves.

But envisioning, designing, and building one from scratch is not an easy feat. With so many moving parts involved and so many people engaged in the project, architecture can be a tricky endeavor.

That’s where photorealistic architectural visualization comes into play, to speak for buildings before they can do so for themselves. And it does that rather faithfully.

Being the closest thing to the real deal, architectural renders help artists speak their vision too. Without visualization, many architects’ ideas would remain mute, unexpressed, and unrealized.

Architecture, Visualization, and Education: A New Breed of Architects

Internet marketing is everything and visualization is a key element in almost every sphere of life. Businesses use visualizations to improve their marketing, education is based on visualization, and internet users rely on image-driven content to satisfy their needs. Visualization has never been more important.

With the most recent advancements in modern technology, all spheres of our lives are evolving slowly but surely. Education has taken a new approach, most industries are relying on visualization to promote their products and services, and almost every internet marketing campaign is either image or video-driven.

It has become more than clear that the new age of visualization is upon us.

Let us take the most recent events in the architecture industry. Thanks to the most advanced 3D rendering software, architecture projects are now fully visual as visualization is the best way to clearly see all upsides and downsides of one project before the final stage.

The entire architecture industry stands before a huge challenge: the ever-increasing demand, high competition, and complex projects. Therefore, such extreme conditions demand extreme measures and that's where modern education and visualization play a crucial role.

A new approach

This entirely new concept of thinking requires a whole new breed of architects who will have all the necessary skills to find adequately dynamic solutions to the aforementioned problems. And we can already see the fruits of this new approach in modern design. Just look at award-winning educational, cultural, and civic facilities all around us.

There is already significant progress in architecture when it comes to international, private, and public schools where design plays a very important role. So many projects allow for diversity in the design approach and, therefore, architects need a new model that will ensure smoother collaboration, internally and externally.

With all this in mind, more and more architect companies are transitioning to BIM to see how it impacts their work. BIM stands for Building Information Modeling and it's an intelligent 3D model-based approach that gives construction experts, engineering specialists, and architecture professionals the right tools and insights to plan, design, and construct infrastructure and buildings as well as manage them more efficiently.

As a direct result of this transition, more architecture companies are accepting this new approach and are competing to get to the forefront of being the leaders when it comes to implementing the most advanced state of the art technology in their architectural design.

This BIM-focused approach spawned an entirely new generation of architects that fully rely on cutting-edge technology to provide their clients with the most amazing masterpiece design solutions that are entirely based on visualization and 3D modeling. There are already projects that are proof of how effective this new BIM-focused approach is.

Revolutionary solution

The ability to put together all trades into one building model in the early stages of design is a revolutionary discovery simply because of the possibilities it gives to architects, construction professionals, and engineering experts. They can prevent easily avoidable efficiency issues in the early phases of design which allows them to eliminate all problems before they escalate and honor any deadline with sheer success.

This is the answer to the aforementioned problems of keeping up with the fast pace of project demand and competition as this is an entirely new solution to those problems. With the expansion of BIM software, the game of architecture changed forever.

Today, the most successful architect companies are importing The Industry Foundation Classes data models from contractors into their own models to keep up with the demand and stay competitive but also give their contribution to the evolution of architecture and visualization.

In fact, architecture and visualization are evolving hand in hand as one doesn't go without the other. That is the modern concept of architecture which allowed for improved creativity and increased productivity. The final results of all this are the most stunning architectural solutions that bring several new additions with each new project.

Thanks to such progression, it's absolutely possible to use all these modern technological solutions to help clients visualize the space via standard physical models before it's brought into a 3D model. This is a tremendous achievement for future design development.

Improved architect-customer relations

Thanks to all these achievements, stakeholders, customers, clients, and the entire world can quickly see how their input affected the wanted design in order to visualize and get a true sense of how the finished product will look like once the digital model is completed. That means that education regarding architecture will be based on visualization from now on.

With that in mind, it's safe to say that visualization tools play a crucial role in the early phases of any architectural design as the use of such tools allows clients to clearly envision the project that was based on their ideas.

With incredible rendering skills, knowledge and expertise, and the right tools, it's possible to make those digital models and visuals good as real.

Even better, the BIM design process allows making any necessary changes when delivering a BIM project without ever compromising the design process. That is the best example of how efficient visualization is in architecture or how important it is for its evolution.

When it comes to architect-customer relations, the BIM design process will improve collaboration between architects, engineers, construction professionals, and their customers as all misunderstandings can be easily solved. The architects can introduce their clients to each phase of the design and let them envision their ideas in real-time.

This will contribute to designing better and more efficient buildings with much higher safety and security levels as well as utility capabilities. Where architecture will go from here is early to say but we're in for the most exciting times without any doubt.

9 Reasons Why Clients Prefer Architectural Visualization

Architectural visualization is becoming a high priority for our clients, and if you want to stay ahead of the competition, you’d better hop on board. Let’s see what the benefits of architectural visualization are and why our clients prefer to have it.

The design industry is ever-changing, and as a designer, you should always try to keep up with the trends, if not be ahead of them. Our clients’ preferences and needs are always evolving, and right now, most of them are into architectural visualization.

Architectural visualization has been with us from the start and it will always be essential, as it’s one of the most important communication tools between designers and architects.

3D rendering has stepped up the game and brought many benefits to both the designers and their clients. So, let’s take a look at why our clients find 3D rendering and architectural visualization so important.

Clients Can Familiarize Themselves with the Designers

There’s no better way for designers to show off their work and experience than through architectural visualization. Your clients can get to see your skills in action, and make sure that you can offer them what they need.

When you present your portfolio through architectural visualization, you can show off your talent and provide evidence that your skills match what you’d mentioned in your CV. Your potential clients can see that they can rely on you and that you can meet their expectations.

The benefits don’t stop at the clients, however, since presenting your work through 3D renders allows you to market yourself online by sharing your portfolio on your website, social media, or anywhere else. This will enable you to reach and impress a wider audience and will get you more clients.

It will allow you to stand out from the crowd and it will make you a more desirable option for anyone who sees your work.

Architectural Visualization Improves the Understanding Between You and Your Clients

Architectural visualization allows both you and your clients to communicate your ideas clearly and with ease. It allows architects and designers to collaborate and communicate more efficiently.

2D designs can be hard to read, and they usually ask for further explanations. If you’re working with foreign clients, this creates many problems, only one of which is the language barrier. 3D renders, on the other hand, allow for a clear understanding of what’s going on.

Through architectural visualization, you can create a comprehensive simulation of the product in the way in which it would appear in the real world.

You and your clients would have a much better understanding of the whole project, and it’s easier to ensure that everyone’s on the same page, regardless of how simple or complicated the ideas are. This creates higher customer satisfaction and everyone can feel comfortable voicing their needs and opinions.

Speeds Up the Initial Stages of the Project

Having a clear 3D render of the final result makes the initial stage of project construction smoother. Firstly, it speeds up the government approval process. You’d be surprised to know how many projects are rejected because of the “uncertainty” that comes along with them.

Your realistic 3D render will eliminate this, and allow your clients to get approval more quickly. Even if some changes need to be made, you don’t have to start from scratch. The whole development process is much smoother and more efficient.

Secondly, 3D renders make it less likely that your clients will change their minds and request changes once the project is under development. Having a 3D render increases productivity because it requires less rework and everyone has a very clear idea in mind of what the end result should be.

It will also set the project apart from the competition. No other medium can match the beauty, simplicity, and visual capabilities of a good 3D render, and this makes you and the whole project truly stand out.


The last few years saw a great cost reduction of the technology used for 3D rendering. Since this technology is now readily available to most people, it makes for a cost-effective solution for both you and your clients.

Just a few years ago everything had to be created by hand, you had to make sure every measurement was correct and you had to pay attention to a lot of details. This required you to invest a lot of time and energy into creating the project, and it increased the cost for everyone involved.

With affordable 3D modeling software, you can quickly and easily bring your idea to life, and it doesn’t matter if the project is a huge one or a minor one. Your client can fully grasp your idea since everything is very presentable and easy to understand.

You Can Catch and Solve Problems Before They Arise

Whenever minor or major changes are made to the design, it can have an impact on the whole project. This can cause engineering problems, architectural problems, unappealing design, etc. Architectural visualization can show potential problems before the construction phase even begins, thus saving time and money, and making the project a breeze.

When everyone involved in the project can know exactly what the end result will be, it’s easier for them to work together and find solutions quickly. If there’s a sound wall that’s blocking an important landmark or sign, you’ll notice it before the construction starts.

If the preferred materials look bad, you’ll know about it ahead of time. Your client can easily change their mind about the color or anything else that seems off and make the whole design perfect before they commit to constructing it.


As you’re working on your 3D render, you’ll constantly be getting feedback and calculations from your computer telling you whether your measurements and solutions are accurate or not. There’s no room for a calculation mistake, as you can immediately notice a mistake and correct it.

With 3D rendered architectural visualization, you can clearly see the physical dimensions of the objects and get a full picture of the complete layout. You can take into account the terrain, surrounding buildings and objects, streets, room sizes, and much more.

This can be very helpful for your clients as they can easily make changes where necessary. 3D renders allow for coordination of fire protection systems, electrical and mechanical systems, plumbing, etc.

Overall, the accuracy and precision of 3D renders are what make them attractive and desirable for your clients.

Presentable Project with the Use of AR and VR

You no longer have to present your design on a piece of paper or on the computer screen, that’s a thing of the past. Virtual reality allows your clients to experience your design first-hand. It serves to replicate the real world and show the project in the exact way that it will look once completed.

Your client will have the option of examining the whole project, enter every room, and inspect every corner. If needed, you can have a helicopter view of the building and allow your clients to take it all in. You can make a tour of the building if you wanted. Your options are endless.

Augmented Reality allows your design to be visible in the real world. You can visit the location with your client, and show everyone what it will look like using your smartphone. Walk around the area and see the building come to life.

Benefits of Time-Lapse Videos

The most typical architectural video is a time-lapse video. With your 3D render, you can create a time-lapse of the whole project, from start to finish, which will allow the viewers to understand every step that has to be taken.

You can include traffic frequency, environmental impacts, and atmospheric influences, allowing your client to understand the location of their construction in its entirety. This can have a major effect on the choice of location, materials used, and the overall design.

Time-lapse videos can allow the viewers to predict possible problems, and come up with solutions beforehand, saving time and money along the way.

3D Renders Can Be Used as a Marketing Tool

Not only can you use your designs to promote yourself, but your client can also use it as a marketing tool as well. All of the new technology that’s been developed for 3D rendering allows the clients to easily market and present their project around the world.

For example, if your client is constructing an apartment building, they can use your 3D render to show potential buyers what everything will look like once it’s finished. Just like you can take your clients on a tour of your design through VR, your client can do the same for their customers.

If you’re working with an owner of a 5-star hotel, you can help them create an interactive view of all their rooms and facilities, which will allow your client to attract more guests.

Architectural visualization through 3D renders allows everything to work smoothly and efficiently, and it increases your client base. You can easily showcase your talents, and use your work to promote yourself globally. Your clients will be impressed and they’ll know you’re there to help their projects become a reality.

3D renders are becoming a standard in this industry, and if you want to stay competitive, you have to hop on board.

DialogicONE Might Be a Game Changer for Architectural Visualization, AR and Mixed Reality

Architecture and engineering companies, as well as construction firms, can now interlace in combined virtual reality and mixed reality experiences while sharing 3D content, client walk-through interactions, or design reviews and that locally or across locations. Let’s explore all the benefits of Dialogic ONE™.

Dialogic, the infrastructure solutions and cloud-optimized applications provider has integrated the orchestration platform and Dialogic ONE application with Arvizio MR Studio, a platform for mixed reality visualization.

These two leading companies decided to join their forces and facilitate various processes at a time when the internet of things and 5G high-speed networks have become readily available and accessible, and when augmented reality and mixed reality visualization have become favorite among architects, engineers, and constructors.

“The combination of Dialogic ONE with Arvizio brings a new dimension to the exciting new applications that are possible when you harness the power of IoT and 5G,” explained Peter Kuciak, Global Vice President at Dialogic, liable for the Dialogic ONE platform.

“Augmented and mixed reality collaboration showcases the exceptional user experience possible with IoT solutions running on 5G high-speed networks, which is transforming all industries.”

With that in mind, here are some useful features enabled by this collaboration.

What the Collaboration between Dialogic ONE and Arvizio Inc. Suggests?

Today, augmented reality and mixed reality are the hottest topics in the world of architecture. However, only a few people have ever tried to realize what drives the augmented and mixed reality.

As soon as you start thinking, you'll realize that these most advances solutions wouldn't be possible without the internet of things and a stable network connection.

Arvizio MR Studio

On the one hand, we have powerful software platforms such as Arvizio MR Studio, specially designed to accelerate and optimize various processes of 3D design, allowing users to create, edit, and view their 3D models using virtual reality and mixed reality headsets.

The opportunity to interact with 3D models placed in virtual environments both by architects and clients, as well as having a cost-efficient method of presentation that allows designers to identify potential issues and solve them before the construction works start are both incredibly helpful options.

Dialogic ONE

On the other hand, we have a cloud-optimized solutions provider that allows customers to utilize real-time communication, simultaneously working on the development of IoT and 5G networks. As a communication service provider, Dialogic invests lots of efforts into advanced technologies to improve engagement and increase speed and agility to generate results in scheduled timeframes, allowing quicker integration with new technologies in an API-centric way.

However, when we have collaboration between such platforms, we can achieve the best results.


Alex Berlin, President and COO at Arvizio explained the essential benefits of integration of their platform with Dialogic's Dialogic ONE application platform:

“5G provides the bandwidth and low latency required to make ground-breaking solutions possible for many vertical applications, and we’re pleased that the Dialogic ONE no-code environment helps make that a simple process for our customers.”

Improved Features:

● Real-time sharing of documents, notes, and more importantly, 3D models.

● Multi-party sync across multiple appliances.

● Remote media transmission.

● Integration with external systems.

● Better connectivity to BIM metadata and the internet of things systems.

● Mixed reality experience of JPG images and PDF documents.

How Mixed and Augmented Reality Can Change the Architecture

The combination of these advanced tech solutions with artificial intelligence can change the world, not only architecture. Can you imagine that you can scan an image using your smartphone, and that, within a few seconds, you can walk-through your virtual 3D model?

Moreover, using augmented and mixed reality, architects can scan their printed 2D floor plans or PDF documents, and present visualizations to their clients and investors using their smartphones. Moreover, using the same app, clients can explore your virtual environment using their phones, even if they're miles away.

Besides better engagement with clients, architects can increase the productivity of the entire team thanks to the feature of multi-party synchronization across multiple appliances, even with remote employees.

Software Compatibility

Believe it or not, Arvizio gave its users the opportunity to experience augmented reality and mixed reality using their favorite 3D modeling software – Autodesk's Revit.  

Once again, they managed to enhance the design experience and gave their users the opportunity to more efficiently design, plan, construct, and edit their projects through mixed reality.

Arvizio’s CEO, Jonathan Reeves, explained the primary goal of such integration:

“The seamless integration of Revit with our MR Studio platform allows firms to more accurately view their models, document key milestones and collaboratively communicate progress to project stakeholders.”

The bottom line

The joint forces of two such advanced companies have allowed their users to get the best augmented and mixed reality experience in an even simpler way.

Until now, AR and mixed reality used to be difficult to understand, and even harder to use, but thanks to this collaboration, managing 3D models in real-time actually means in real time, thanks to the fastest 5G high-speed network and the internet of things!

We hope that their united effort will bring even better solutions to the world of architecture and engineering. Finally, professionals and those new to the architecture industry will be able to explore and improve their businesses using state-of-the-art technology such as augmented reality and mixed reality.

What do you think, is there a chance that Dialogic and Arvizio will change architectural visualization, augmented reality, and mixed reality? Let us know in the comments!

3D Architectural Visualization – Which Parts of the Process Are OK to Outsource

If you are wondering how you can become the best in your business field, the answer is right in front of your nose. You should outsource some parts of the process and focus on more important tasks. Well, it's hard to determine what to outsource, but that's where our tips enter the game!

In the world driven by deadlines, clients rather choose those who can complete all the tasks on time instead of waiting for one person to finish the entire process. Whether you're an architect or 3D architectural visualizer, it's clear that the entire process, starting from 2D drawings to renders, requires lots of time.

Big companies can usually finish everything on their own because they have various departments divided into teams specialized for certain processes, but the situation with small firms is different. So, if you own a small or medium business, or you work alone as a freelancer, it's clear that you need to give up on something.

If you focus only on certain parts of the process, your end products, the renders, will be significantly better. As each year brings new software solutions, you can stay competitive only if you stay up-to-date with all the innovations available on the market.

Now when we have proven that you definitely should give up on something and outsource some parts of the process, we need to determine which parts of the process are OK to outsource.

Let Experienced Architects Handle the Basic Plans

If you are an architectural visualizer, or your firm does only architectural visualizations, that doesn't mean that you must be an architect. Well, it's desirable, but not necessary.

The main goal in the business of architectural visualization is to represent buildings, interior designs or urban plans as realistically as possible, and that's why you should seek some help.

No matter how realistic your renders may be, precision is crucial for success. If you aren't sure how to present all the architectural elements credibly enough, you should outsource some parts of the project to an architect. That precision includes the presentation of each structural element, and if you haven’t been in the world of architecture for a while, 2D drawings and floor plans might confuse you.

So, that leads us to the conclusion that it's okay to outsource the process of 3D modeling.

3D visualization is a product based on the idea. So, we should stop here briefly. 3D artists and visualizers aren't mind-readers, and that's why it’s always a safer option to outsource the initial phase of the process. After an architect finishes the 3D model, you can focus on materialization, texturing, lighting, etc. and get the most from such an idea.

Besides, hiring a full-time architect is expensive, and you won't need a professional help all the time. You can find a lot of talented freelance architects online willing to finish some parts of your job.

It's a cost-effective solution and, most importantly, you'll never delay deadlines. Outsourcing is a win-win solution for all the parties involved – you'll save lots of time and money, the client will be satisfied, and the engaged architect will be able to raise the project to the next level.

Let Designers Handle the Creative Design Elements

Since you aren't an interior designer, you should avoid any design-related tasks. As we mentioned, your job is to express the architect's or designer's idea the best you can. If you have the entire document, including 2D floor plans and sections of the interior design, you can easily create the 3D model, but the materialization can be an issue.

In some cases, especially if your assignment is to visualize the interior design, it's okay to outsource materialization and texturing. Well, you shouldn't expect that someone will adjust all the materials and textures instead of you, but you should outsource this part of the process to save both your and your client's time.

That way, you'll achieve your goal – a delightful picture. No matter how realistic it may be, if it's not well-designed, you'll never sell your render. Instead of wasting your time by designing, you should leave that part to professionals and grow your business.

What about graphic design and post-production?

In case you have completed the entire process on your own, it's okay to outsource the post-production. Graphic designers are well-versed in improving renders. Photoshopping is very important in the architectural visualization industry, especially because you can't finish the entire visualization using most of the 3D rendering programs.

For example, using the most common combination of rendering and 3D modeling software – 3ds Max and V-Ray, you can visualize the building, but the post-production phase must include photoshopping of the entire environment. So, who can import your render into a realistic environment better than a graphic designer?

The bottom line

Outsourcing is ordinarily more cost-effective than having in-house architects and graphic designers. It's clear that you won't outsource the same parts of the processes each time, but only when you can't finish the entire project on your own.

Furthermore, outsourcing is a justified decision because you'll have more time to invest in improving your rendering skills using the latest software solutions.

Clients are usually used to the overcrowded market, and that's why they expect only the best service with even better end products. To stay ahead of the competition, you need to think smart and do all that is needed to gain the best results.

What do you think, which parts of the process of architectural visualization are OK to outsource? Let us know in the comments!