Architectural Visualization

The Pillars of an Architectural Visualization Company: Image, Video, Augmented & Virtual

If you have wondered what the essential methods and processes of architectural visualization are, we picked some of the crucial aspects of successful architectural rendering. Step by step, tools for architectural visualization have developed into something amazing, but we are here to guide you through all the processes gradually.

Technology development affects various industries and businesses, but one of the most affected branches is architecture. Starting with advanced computers, 3D modeling software, all the equipment for visualization, and even holograms, architects have found a lot of benefits of modern technology.

Companies from all industries are focused on user experience for a reason. Aware of the possibilities, clients expect much more than earlier, so you must follow their conditions to grow your business and increase revenue. This kind of policy has affected architecture as well, and that's why architects should put more efforts than earlier to satisfy all the clients' demands and claims.

Since this cutting-edge technology is broadly spread worldwide, each architectural studio is trying to improve their business using the latest solutions. Only advanced technology and even better architectural ideas can attract clients and investors today. If you were wondering how to increase the revenue and satisfy the needs of each client, we can safely say that it’s best to combine all the available tools.

Earlier, the only common language between architects and clients worldwide used to be the image, but now, there are a lot of helpful and useful gadgets and equipment designed for advanced 3D visualization.

Having all of that in mind, we prepared some crucial information related to the pillars of an architectural visualization business. Let's go together through all the steps of successful visualization of an architectural company.


Although there are a lot of available techniques, the oldest and the most common architectural visualization is still the image. Due to the possibility of 2D printing and physically storing images, this type of visualization will live on forever. But, the other and the most crucial reason for keeping this type of visualization attractive for the last 30 years has been the development of 3D rendering software.

Creating hyper-realistic images is simpler than ever. The market offers various 3D modeling and rendering programs even for free, so architects took advantage of that.

Interior design

Using 3ds Max or SketchUp, V-Ray, and PhotoShop, architectural visualization companies are able to create amazing, hyper-realistic renders quicker than ever before. Free online libraries offer various 3D models available to everyone.

Besides, established furniture manufacturers also offer to architects 3D models of their design, which facilitates the process of creating a detailed interior design. The 3D rendering software provides us with the opportunity of creating and applying textures and materials, and even adjusting both natural and artificial lights.

Thanks to all the available tools, the interior design created in such software can be incredibly lifelike.

Exterior design and urban planning

The same 3D modeling and rendering programs can produce stunning exterior designs and even urban planning visualizations for parks, squares, and entire settlements. There is the possibility of adding models like trees or other realistic elements of the environment such as buildings or parks.

The process of post-production using PhotoShop or other vector programs can improve renders and make them even more realistic. Having the option to add the environment into renders is impressive.

Besides, programs such as the latest version of Lumion enable us to add a 3D model into a real environment from around the world using pre-loaded 3D maps. Furthermore, software such as 3ds Max is suitable for creating the whole environment, whether it's in uneven terrain or an urban environment.

Since this is the simplest way of visualization, we can freely say that this type of rendering will remain attractive for a long time. Further development of image production will make renders even easier and boost the end products of rendering.


Some of the most popular rendering programs used in architecture are V-Ray, 3ds Max's Mental Ray, Maxwell, and Octane Render. Besides, there is also Lumion. The latest version of Lumion can process all the data even faster than earlier, providing a high-quality end product.

Video as a tool for architectural visualization

3D animation affected many industries such as the film industry, but the architecture industry also made great use of 3D animation. Instead of creating only hyper-realistic images, the development of 3D animation enabled us to create hyper-realistic videos of our 3D models.

Walk-through videos of the entire building or other architectural design improved the communication between a client and an architect. This type of visualization is the most interesting to investors since they can see the entire space even from a significant distance.

Videos as a tool of architectural visualization found the best use in urban planning. Because the showcasing an urban design requires a lot of images, a simpler way of presenting it is through a short video. The only disadvantage for architects is that they must make more detailed models, so everything can appear hyper-realistic.

Architects can decide what to show in the animation

As with image visualization, the architect can decide what to show in the animation. Whether it's going to be the animation of the entire project from the first or the third person visual perspectives, 3D animations are an excellent tool for architects.

This type of animation is especially useful for showcasing ecologically efficient buildings. In that case, the most significant parts of the project are the processes that make the building ecological, such as the schemes of natural ventilation, plans for ecological systems for heating and cooling the building, the schemes of the position of the sun in different seasons, etc.

Hyper-realistic 3D animation of such buildings can highlight all the important factors and help a team of architects sell their idea!

Time-lapse videos

The most useful classic videos in architecture are those with time-lapse effects. Time-lapse is a great way of describing all the processes around the architectural building, such as atmospheric influences and the entire environment, including traffic frequency. A time-lapse video might have a significant influence on an investor's choice of location.


Some of the commonly used 3D animation programs in architecture for motion capture and keyframe animation are 3ds Max, Blender, Cinema 4D, iClone, and Maya.

Augmented reality

Technology development affected architecture even more with the appearance of augmented reality apps, tools, and equipment. These tools are getting increasingly more optimized.

Unlike previous technology, AR solutions allowed people from various industries to experience previously inaccessible content, which has had the most potent influence on architecture. Besides architecture, augmented reality is extensively used in construction and engineering.

What is augmented reality?

Augmented reality produces virtual elements as an overlay to the real environment. Such apps can provide a real-time visualization service for architectural models using only 2D floor plans. The best thing about these apps is that they are compatible with iOS and Android, which means that architects can present their work anytime and anywhere using only a smartphone.

The latest AR technology, using a smartphone's main camera, can visualize a 3D model of a building at the actual site. After a camera recognizes the design, a screen overlays a virtual 3D model viewable from all sides, in a complete 360-degree view.

Besides the ability to show a 3D model based on floor plans, augmented reality apps have features for showing real-time shadows, materials, and textures. Such tools are incredibly useful both for presentations and the design process, as you can change the entire model easily. Another useful feature of AR apps is that architects can add pre-modeled established furniture designs into 3D models using a smartphone.

There is also the ability to draft floor plans. Besides saving a lot of time, such apps can save the results of the measuring as a DFX, PDF or JPG.


Some of the commonly used apps of this growing technology are:

● ARki – available for Android and iOS.

● Pair (formerly Visidraft) – available for iPhone and iPad.

● SketchAR – available for iOS, Android, and Microsoft’s HoloLens headset.

● MagicPlan – available for Android and iOS.

● SmartReality – available for Android and iOS.

Virtual reality

One of the latest and the most advanced benefits of tech development is virtual reality. VR has affected the entire world! It crosses over almost all industries, but once again, architects have found the best way to put this futuristic technology from sci-fi movies into a practical role.

Something previously unimaginable is now available worldwide and at an affordable price.

What is virtual reality?

As the name itself suggests, virtual reality involves equipment that enables us to see and experience firsthand an imaginary or otherwise unapproachable space. Unlike video animations, VR equipment allows us to control our movement through the desired area.

Using only a headset, people can walk through a hyper-realistic area and observe the size of the location from the first person visual perspective.

What are the benefits of virtual reality in architecture?

As we mentioned before, VR has a significant impact on architecture. The best application of VR equipment used in architecture is the presentation of the inaccessible area or incomplete project. If a picture is worth a thousand words, what about virtual reality?

The VR equipment enables clients and investors to see and feel the space, but the most essential use of VR in architecture is by the architects themselves, as it can help them develop a better and more detailed design.

The fact that you can let the clients walk through your project alone will improve their experience. Besides, as an architect, you will gain greater credibility since your satisfied and interested clients will recommend you to others. That will help you grow your business and increase sales.

Real-time rendering

Thanks to virtual reality developers, we now have real-time rendering. This rendering method involves a CG environment with all the elements such as textures, materials, lighting, shadows, and other effects. With a delay of only a few milliseconds, real-time rendering technology is one of the most advanced features.


One of the commonly used combinations for creating virtual reality is the latest version of 3ds Max 2019 and HTC Vive headset or Oculus Rift headset. Using controllers, you can move around the created scene and even edit the entire project while 'inside'.

Other helpful VR software tools and apps commonly used in architecture are Storyboard VR, Fuzor, Autodesk LIVE, Autodesk Stingray, Matterport, Enscape, Shapespark, UNIGINE, and many more.

The bottom line

To succeed in this field of business, architectural visualization companies must provide their clients with all available rendering types. Visualization through images is essential for successful cooperation, but video animations and the use of augmented and virtual reality can dramatically increase the engagement. People are interested in modern technology solutions, so this looks like the best way of attracting a wider audience.

Besides the pillars of an architectural visualization company we mentioned above, we have to notice that some other useful high-tech tools for 3D visualization are 3D printers and the fastest growing trend of holographic imagery.

Technology is developing at the speed of light, so we just have to wait and see what's going to appear next! If you have some exciting ideas for architectural visualization improvements, let us know in the comments!

The Best Architectural Visualization Studios What They Do and How They Do It

Architectural visualization studios rely on the power of most sophisticated and specific quality rendering software to produce the best architectural visualizations according to the needs of their clients. The success of their projects depends on the rendering software used to provide the user experience.

By definition, architectural visualization, also known as architectural illustration or architectural rendering, is: "the art of creating two-dimensional images or animations showing the attributes of a proposed architectural design." In truth, modern architects have turned architectural visualization into a new and very specific kind of 3D art.

The main goal of the best architectural visualization studios is to create an incredible user experience that highlights all the strengths of their architectural design. Using the power of modern technology and the most advanced rendering software, these studios can literally take their clients through that experience by pointing out the best things about their visualization.

That way, their clients can see with their own eyes what their project will look like way before it's even realized. This gives them some space to make the necessary changes and adjustments, which, in turn, guarantees successful cooperation between the studio and the clients.

With that in mind, we can safely say that architectural visualization is the lifeblood of every architecture studio. They rely on it to bolster the communication between the clients and the designers.

Hyper-Realistic Architectural Visualization – The Future of Architecture

Typically, architectural visualizations take the form of 2D and 3D renderings and include very realistic lighting and textures. Such visualizations are meant to allow the clients to experience a real-world example of what their project will look like when its complete.

It's a way to present a product to a client to justify the price of the work involved. The more convincing the architectural visualization, the better the results.

Without these visualizations, architectural studios would have a lot of difficulty explaining the intricacies of the design to their clients. This might lead to clients being unsure of their choice of studio, which eventually might result in distrust, and that’s a bad thing for both parties involved.

In a way, architectural visualization allows both the studio and the client to cooperate more efficiently. With it, they are able to better understand each other regarding requirements, demands, needs, timetables, and pretty much any other detail that has something to do with the ongoing project.

In the past, architects had to draw plans by hand and be prepared to make the necessary changes if their clients asked them to.

Today, thanks to modern technology, architectural studios can do their work and then invite their clients to see that work in progress and express their thoughts, recommendations, and suggestions before the project moves to the final stage.

This way of doing things has greatly increased the success rate of architectural studios.

Advanced Computer Technology Made All This Possible

According to the best architectural visualization studios of today, visualization and 3D rendering are the future of architectural design. We live in a modern technology-driven world and this digital age is like a blessing to 3D artists, designers, and architects.

They use the power of technology to build more visually stunning, efficient, and simply better buildings that greatly exceed the expectations of their clients. 3D visualization has been the most effective way to maintain communication between architectural visualization studios and their clients for years now.

How the Process Works

Architects First Start with a Basic Idea and Build On It

3D rendering and 3D modeling technology are rapidly advancing, affecting the way we build structures. So, basically, architectural studios are using the art of architectural visualization or rendering to create 2D and 3D images and emphasize the attributes of an architectural design proposed by their clients.

Using architectural visualization and 3D rendering software, designers and architects are able to evaluate the scales and proportions of the given projects. The intuitive 3D modeling allows them to further stimulate the effects of acoustics, ventilation, lighting and so on, in any internal environment.

Once the studio takes the requirements, they start producing their first realistic 3D renderings with the main goal to provide their clients with accurate and precise 3D visualization of their desired design. These visualizations can include anything that clients want from the interior furnishings and textures to scales etc.

What's even better, 3D studios can represent these visualizations together with architectural scenes planned upfront, which is meant to simulate everyday actions.

The Studios Need to Be on the Same Page With Their Clients

Both studios and their clients have their own visions of a project, different approaches, and view the entire process from very different perspectives. Their wants, needs, and objectives also differ, which involves constant changes during the process itself.

Therefore, to come to an agreement and successfully finish a project, studios and clients need a shared understanding of things. This is where architectural visualizations can be extremely helpful. Through the use of extremely powerful 3D visualization and rendering software, 3D artists, designers, and studio architects can perform certain manipulations in the design.

These manipulations take place in real time, which allows them to make quick transitions between the wanted concept and the real product, leaving enough place to explore different approaches and options.

This eventually gives them the ability to make refinements and most importantly, create multiple versions of the wanted design.

It’s All About Tickling People’s Imagination

Put simply, studios use the most advanced technology to work more collaboratively with their clients while maintaining the most effective communication regarding the ideas to make the project successful.

The clients will be more willing to pay for the certain project if they can see it with their own eyes before it's actually built. Seeing is believing, indeed.

The Most Common Services

Architectural visualization studios offer their services depending on the needs of their clients. With that in mind, some of the most common architectural visualization services are:

● 3D exterior visualization – studios use real 3D objects such as rocks, flowers, grass, and trees to create a greater level of detail in their images.

● 3D interior visualization – to better understand the arrangement in of the space, studios use 3D visualization to change around colors and everything else in the interior.

● 3D animation – thanks to the latest visualization technology, studios can create 3D animations to better present their work according to the requirements of their clients.

● 3D interactive walkthroughs – a direct walk inside your project in order to feel each texture and detail in real time, and definitely the best way for clients to understand the atmosphere within their desired space.

● 360-degree panoramic views – 360-degree panoramic views are the hottest trend these days so naturally, they found their way into the architecture industry. Studios use it to provide their clients with better insight into their projects.

● Augmented and virtual reality – it allows the clients to examine their projects from all sides in real time and on their preferred mobile devices.

How Studios Do It

Whether you need interior design, animation, 3D rendering or any of the other architectural visualization services, you first need to make sure that you find the right visualization studio for the job.

Then, since architectural projects greatly differ, you need to clearly state your needs to determine the right price.

The First Step is Getting an Accurate Quote

There's no fixed price here, as each project has its own pricing. Details and specific goals are of the greatest importance here as that's how you'll make sure that your chosen visualization studio really understands your intentions. Projects are affected by their cultural and physical environment, as well as the intended use.

So, naturally, your studio will need the necessary documentation that will allow them to assess all the factors and come up with an accurate quote. One of the basic requests made by these studios is that their clients provide a set of plans or drawings which they can use to create their first 3D visualizations. Preparing such files in advance and in the preferred format would be ideal.

Clients Need to Provide Extensive Information on What They Need

The more documentation you make available, the better the outcome. Requesting a non-disclosure agreement and including a deadline would be a smart way to go and you should think about your project as the work unfolds.

Both 3D animations and images create a much stronger effect if they have a quality story to back it up. That's how you add the emotional aspect to your project. Once you receive a proposal from your 3D visualization studio, do the following:

● Check all the technical details to make sure they clearly specify a resolution for video and images.

● Include a revision schedule and delivery date into your production timeline.

● Check out the payment terms.

● Check all other relevant business certifications for tax purposes, as these are extremely important documents.

Still, finding the right studio for the job is of the most important thing. It's probably the most critical step to receiving exactly what you wanted for your money. It's better to pay more for the highest-quality work than to end up with an unusable low-quality visualization.

20 Tutorials That Can Help You Grasp the Capabilities of Architectural Visualization

Architectural visualizations are becoming increasingly sought after and, with these 20 tutorials, you will be able to get a better idea about the vast capabilities of this process. Read on to find out more.

Apart from idea development and technical drawings, architectural renders are a crucial factor in selling a project. Since clients are usually amateurs, architectural visualization is the primary tool to represent the entire idea behind a project.

Technical drawings are essential for architects, engineers, and other professionals, but renders are the best way of communication between an architect and client, and that's why they are so prevalent. Modern technology has helped architects improve the international language of visualization, but there is always enough space for further development and learning.

We can freely say that architects are perfectionists and we are aware that they don't have much free time, so we’ve prepared a list of tutorials that can help you understand the capabilities of architectural visualization.

Software selection

There are a lot of available architectural visualization programs, but the most common combination is 3ds Max, V-ray, and PhotoShop. 3ds Max is one of the best 3D modeling programs, and it's also beneficial for applying textures and materials.

V-ray is the most commonly used rendering software among architects because it contains a broad spectrum of tools and features, while PhotoShop is one of the greatest post-production programs.

Besides the mentioned 3D modeling and rendering software, we must say that architects also often use Revit, SketchUp, Maya, ArchiCAD, AutoCAD, Grasshopper, Rhinoceros, and BIM.


Pre-production involves drawing and 3D modeling. Although experienced architects have already gained a lot of knowledge from this category, we have to accentuate that pre-production is crucial for further development and rendering.

1. Autodesk

Autodesk's YouTube channel has various 3D modeling tutorials for all Autodesk's programs, including meshmixer, Redline, AutoCAD. Besides, they’ve provided us with the Autodesk 3ds Max learning channel as well.

2. Bond Bryan

Here you can find useful blogs, case studies, and guidance focusing on BIM-related news. They focus on ArchiCAD, but they also provide architects with beneficial guides for Autodesk's Revit.

3. Shoegnome

Their YouTube channel contains tons of excellent videos that will help you learn about the uses of BIM software. ArchiCAD enthusiasts will be amazed by the detailed explanation of each step of 3D modeling.

4. The Grasshopper

The Grasshopper official website contains lots of tutorials both for beginners and professionals. For users that enjoy working with Grasshopper software, this website will provide all the information required for advanced 3D modeling.

5. Think Parametric

This website contains different tutorials for Autodesk's Revit, Rhino, and Grasshopper. Their tutorials are gradual and profound, and you'll be able to learn how to create various shapes, including organic buildings and much more.

6. The Revit Kid

Nowadays, one of the most popular 3D modeling programs in the world of architecture is Autodesk's Revit. The demand for architects skilled at working in Revit is increasing, so if you want to improve your skills or start learning Revit with the most straightforward steps, The Revit Kid will provide you with extra knowledge through a broad spectrum of tutorials.

7. Nick Senske

If your 3D modeling is based in Rhinoceros, you'll find a lot of useful tips on his YouTube channel.

8. NYCCTfab on Vimeo

If your goal is to learn some advanced or fundamental tricks for modeling in Revit, Rhino or Grasshopper, you'll find a lot of video tutorials here.

9. Digital Toolbox

This website contains helpful tutorials for Rhino and Grasshopper users, starting from 3D modeling to rendering. Moreover, Digital Toolbox provides us with tutorials for beginners, intermediate, and advanced users. That way, you can learn these programs easily, step by step.

10. Plethora Project

Besides Rhino and Grasshopper tutorials, here you can find tutorials for architectural animations in the Unity3d game engine and Maya software.

Image Production

The next step of advanced 3D visualization is image production. This step is essential for visualization of your 3D modeled idea. Tutorials from this section will help you gain advanced skills of 3D rendering.

1. Official V-Ray website

The official V-Ray website contains lots of tutorials for visualization using this advanced software, both with 3ds Max and SketchUp extensions. Starting from applying materials and textures to lighting adjustments, they will provide you with all the necessary information.

2. Maxwell

Their YouTube channel contains hours of detailed instructions and challenging steps for realistic 3D rendering.

3. Evermotion

Their library contains lots of videos for common visualization software such as 3ds Max and V-Ray, as well as Unreal Engine 4 and Cinema 4D. You'll undoubtedly improve your rendering skills using these tutorials.

4. SketchUp Artists

Their tutorials are related to visualization using only SketchUp, which proves the quality of such software. Hours of detailed tutorials will improve your skills and help you expand your knowledge.

5. Arch Viz Camp

This website has all the essential tutorials for visualization using the golden combination of programs – 3ds Max and V-Ray.

Post Production

Image manipulation is the last but most significant step of visualization. If you are using any software except Lumion, you must focus on post-production and editing.

1. PhotoShop Architects

This YouTube channel contains all you need for post-production. Their tutorials about the use of PhotoShop in architectural renderings will help you overcome even the most challenging steps of post-production.

2. Pixelflakes

Besides useful tutorials, you'll also find a lot of challenges here which will help you improve your skills in a short period.

3. CG Architect

Their videos contain the entire process of visualization, starting from 3D modeling to post-production.

4. ARQUI9 Visualisation

Each video tutorial from this YouTube channel contains instructions on various programs. Since they use almost all available programs, you'll surely learn a lot of new tricks.

5. Adam Kormendi

His tutorials are mostly related to 3ds Max and Unreal Engine 4. If you are an experienced user, you'll surely find a lot of tips helpful for further improvement.

We hope that you'll improve your visualization skills using these tutorials. Starting from 3D modeling to post-production, all the mentioned tutorials are helpful both for novices and experienced users. Good luck!

Arch Viz Bringing the Design Idea Closer to Your Clients

Showcasing your work has never been easier, architectural visualization will help you display your work and attract clients.

Bringing your idea closer to clients has always been one of the most difficult aspects when it comes to architecture and design, as something would always get lost in translation, and the end result would always differ – so the client would be disappointed.

Making sure that the client is satisfied is important because it will ensure that your business functions properly, but it will also help you market yourself as a professional. Architectural visualization is one of the things that enable you to show exactly what you have in mind for your client, well before the actual work starts.

With the development of computer technologies, this part of visualization has become easier than ever – creating a 3D model and even printing it is something that everyone can do now. However, it all depends on how willing you are, and how dedicated you are to a single project.

How else can architectural visualization help your clients?

In this competitive market, being on the same page as your client is all that matters, and architectural visualization can help you with this in a couple of ways. We’ve selected the most important ones:

1. Architectural visualization will help you present your work

How to better describe yourself and your portfolio than actually showing it to your client. This way, your clients can see exactly what you have to offer, and what your exact style it. This is really important, as it can ensure that the client’s expectations are in line with what you’ve shown, but also the other way around, that your skills match what you’ve displayed.

Matching your skills with the client’s expectations is crucial for a successful project, and architectural visualization comes in handy.

Presenting your work in 3D, either as virtual reality model, or a model on a computer screen, or even as a printed model, makes this a much easier process for everyone involved, and it offers a greater input from the client as well.

2. Arch Viz is cost effective

The cost of entry-level technology behind 3D rendering was significantly reduced in the last few years, and now it is available to anyone. This also means a much greater cost-effective solution for both you and your client. Just imagine, twenty years ago, you would need to create all the solutions by hand before they were actually made, make sure that a lot of details and angles were covered so that you could display your full intention and idea; but also, to make it as presentable as possible for your client.

Nowadays, with available 3D modelling programs, it’s easy to create solutions that will present what you have to offer in 3D, meaning that you can pay attention to both the large and small scale, without having to sacrifice quality for quantity. This also ensures that the client sees exactly what the end result will be – creating a much more efficient process for both of you.

3. Visualization is Precise

Not only will this method ensure that your solutions are as presentable as possible, but architectural visualization will also ensure that your solutions are precise, as you will constantly get feedback and calculations from the computer.

Long gone are small calculating mistakes – everything is instantly shown on your screen, and any mistakes are immediately visible for you to correct.

This is all about presenting your vision while doing it in a cost-effective way that will ensure precision. For this profession, this is not a lot to ask for, and with the help of dedicated computer software, it is available to both beginners and professionals. Naturally, the level of use for these options will depend on your level of knowledge and experience.

4. Virtual Reality

The future is here – seeing a model on a screen, or worse, seeing it printed out on a piece of paper is a thing of the past. Virtual reality will encompass all of these technologies into a solution that will be extremely friendly for all clients.

Don’t forget that people are extremely visually oriented creatures and that we judge our environment based on many cues we get from the 3D world. Virtual reality serves to replicate that and show you models that you want in a realistic 3D environment.

Augmented reality suggests implementing artificial rendered 3D objects into the real world using the camera on your phone or any other device. This will allow for virtual tours of the objects, without scripted routes – the client will be the one to choose how to inspect the proposed plan.

5. Complex ideas – easily marketable

With the advance of the above-mentioned technologies, it has never been easier to market and present complex ideas across the world. Have something in mind that you want to show to a client across the globe? Architectural visualization is the right tool for you.

Want to work for a client from across the world? Not a problem. These tools will allow you more freedom in your work and offer you a wider career path.

It even allows for your portfolio to be easily shared on your website, or other social networks, to the general public; so that others can contact you and allow clients to reach you more easily.

With all these benefits, it is easy to understand why both clients and professionals, both old and young in this niche, will use architectural visualization even more in the upcoming years. The benefits are many, and they ensure that projects are completed with results that satisfy both parties.

How to Build a Powerful Architectural Visualization Portfolio

A powerful portfolio is crucial for presenting great architectural visualization work and attracting clients. However, it can be difficult to make your portfolio stand out from the rest. In this post, we will give you some tips on how to achieve this.

As an architectural 3D visualizer, your portfolio is your bread and butter. You will land most of your customers through it, and this is why it is essential. In this post, we will discuss how you can create the best digital projection that will showcase your work effectively.

The portfolio of an architectural 3D visualizer is very important for achieving success. It represents a neat collection of all their previous work that showcases creativity, technical knowledge, and flexibility of undertaking different types of projects. This is important for all 3D artists and especially for those who work in visualization and rendering.

In most cases, clients take portfolios of several 3D artists and make a decision based on them. This is why you need to ensure that your work impresses them enough so that they decide to contact you and give you work. Today, we will talk about ways you can make your portfolio stand out and ultimately, help you get more customers.

Choose only the best

No matter if you have a lot of work behind you or a small number of 3D visualization projects, you need to be self-critical when choosing the work that you will include in your portfolio. 3D renders and visualizations are improving each day and designers keep getting better at them.

This means that not all of your work will be good enough to put on your portfolio, especially the older stuff. Don’t try to impress people with quantity, it’s much better to have a smaller portfolio that offers consistent quality. It doesn’t matter if you mention that your substandard work was done a long time ago or in college, it will simply turn off customers.

Start small, with some of the best work you’ve done, and as you have more to show slowly add new work to your portfolio. Bear in mind that the largest portfolios have 30 projects at most to show, and you shouldn’t go above this number – it’s simply too much.

Don’t try too hard

Details are important in 3D renders and visualizations but still, you only need a certain amount of features to get your message across.

If you cross that line, the extra clutter will simply be distracting and over the top. It is important to express your ability to showcase the minute aspects of a project, but not overcrowd the whole design so that the architecture itself becomes sidelined. This goes both for your work and your portfolio.

Show some projects that have a bit more detail, but focus mainly on those clean and simple projects that do the job well. If the portfolio is filled with too many elements it looks as if the designer is overcompensating and trying to impress with tiny components that aren’t the core of their visualization projects.

When there is too much detail, people will think that you are trying to cover your weaknesses. Additionally, most projects won’t require you to delve into the minutia. Architects like to keep it simple and allow clients to imagine how they would decorate the space and add furniture, home appliances, and other things.

Show your variety

It can be very difficult to show your variety, especially when you are just starting out. However, when you’ve put in a certain amount of work and you have enough projects behind you, it’s essential to recognize the different projects that need to be included in your portfolio. Having a specialty and a style in which you excel is good, but you need to show that you can do other things as well.

You can separate the work in your portfolio based on types of visualization, design, and sub-industries. Think about the different jobs, processes, and methods you used during your work. All of this can help you create a better categorization and a structure that will bring potential customers closer to you.

However, if you specialize in one sub-industry, such as exterior architecture visualization, then make subcategories of that work to show how your specialization brings a wide range of approaches to this type of work. You want to convince people that you can do basically anything for them. At the same time, this also applies for showcasing projects that have lots of detail and those that don’t.

Show your creativity and personality

For clients looking for 3D rendering and visualizations, the work and the person behind it are equally important. Presenting yourself as a talented, reliable, and professional designer matters to clients. In a lot of cases, people don’t choose artists who are amazing at their work, just because they are complicated to work with and don’t listen to their clients.

Remember that you are doing your work for someone else and their wishes come first, even if this sometimes costs them. Your portfolio needs to be designed in a way that shows your personality and how you approach your work. Consider adding a few pages of short text, where you will say something about yourself and your work.

Additionally, you can structure your portfolio so that it shows your process and your approach to a certain project, leading the viewers from the start to the final images in a few steps. This is how you will earn the respect of your potential clients, letting them know that you have a process in place and showing them how that process brings great results.

In the end, remember that you are presenting your portfolio online by building your website and sharing it with as many people as possible. Bear in mind that you need to make the website highly visible and design your portfolio well, so that all your work can be viewed properly and represented truthfully to potential clients.

AMD or Nvidia, Which is Better for Architectural Visualization

The battle between AMD and Nvidia rages on. See which one of these giant graphics card providers is better for your architectural visualization rig. Read on to find out more.

Ever since architects switched to new digital solutions to do their jobs, they’ve made great progress in architectural visualization. This new approach has brought many benefits, as now clients can really visualize models and designs in advance before any construction has been done.

This allows clients to find mistakes, suggest changes, and really experience what their projects will look like once they are done. They can do all this with utmost comfort and give the green light with absolute certainty without worrying about whether they’ve made any mistakes.

With 3D visualization and VR technology, even people with no knowledge of architecture can understand the designs by immersing themselves into the models on a realistic level. To create such great visualizations, architects need the necessary skill, right software solutions, and quality hardware.

The most essential part of hardware are graphics cards and today we are going to dig deeper into how they help create better visualization and renders, and which of the two leading manufacturers is better for this purpose.

Price differences between AMD and Nvidia

The most common belief of anyone who is even slightly interested in this long-lasting feud between the two manufacturers is that AMD gives affordable options, while Nvidia has higher prices and high-end performance. However, how accurate is this claim actually?

For example, many benchmarks show us that AMD Radeon RX Vega 56 performs better than Nvidia GeForce GTX 1070, even though it’s cheaper by over $200.

This is because cryptocurrency mining is a major factor that nobody considers and it boosts the prices of Nvidia components. When it comes to 3D visualization, this is not an important factor as you won’t be mining. However, the mining scene has drastically slowed down, meaning that the prices are once again back to normal.

This means that no matter if you are looking for a high performing graphics card or a budget solution, when you compare the prices and performance of AMD and Nvidia cards, you will see that they are pretty equal.

At the same time, it’s a good idea to be on the lookout for discounts and promotional offers so that you can get a better price. To sum it up, there are no price differences.

What are benchmarks and why they are important

Learning about which graphics card to choose for 3D visualization, no matter if it’s AMD or Nvidia, wouldn’t be possible without understanding benchmarks and why they are so important.

To put it simply, benchmarks are tests performed on GPUs using a software solution specifically designed for this purpose. This kind of software runs a lot of different tasks with a specific graphics card, during which it measures the workload and the performance of the GPU.

Chances are that you’ve found many different subjective opinions online but benchmarks put a stop to this and give you objective results on how different graphics cards perform with different tasks. This is pure empirical data that you can rely on to make the right decision.

Even though there aren’t any benchmarks done for the specific use of 3D visualization, as this is still a fairly new use, you can find a lot of benchmarks on 3D modeling, animation, and rendering which basically monitors the same aspects that are required for architectural visualization.

Make sure to look for those kinds of benchmarks on the cards you are interested in and compare them.

Comparing their performance

When putting together a machine for quality architectural visualization, the most important thing about your graphics card is its performance.

Naturally, everyone will want to find the cheapest possible graphics card with the best possible performance. Very soon the new Nvidia GPU will be launched, coming with great performance with lots of CUDA cores and GDDR6 memory.

This brand new card might bring a major upset in the battle between the two rivals. But then again, whenever this happens, the other side comes up with something new to keep their customers happy and the cycle continues. The AMD’s Vega has only been out for a couple of months and during Pascal’s launch, GTX 1080 TI was unmatched.

However, RX Vega 64 is better than GTX 1080 in a couple of aspects – rendering textures and their details and complex shading. Like we mentioned earlier, AMD and Nvidia are very close with the performance they provide, regardless of whether we’re talking about cheap, medium, or high-end cards.

The differences in performance are slight – some might be better in a certain area by a small margin while being equally lacking in other areas.

Dedicated memory is very important

A quality graphics card can help you speed up and improve your architectural workflow with its RAM memory. This is because as soon as you try to render your visualization, it will all be dedicated to that process.

It resembles a shared process – the 3D software you use for visualization will use the memory of the GPU, while your CPU’s memory will be used for other applications and programs running in the background.

When your RAM and the whole process are dedicated to finishing your render, visualization, or model, you’ll be able to save a lot of RAM and CPU power so that the system and other programs can work as well. If not, you will be in danger of having crashes during renders, which could lead to the loss of the entire project.

Getting a GPU with more cores will give you more power

Similarly to CPUs, the number of cores is also important with graphics cards and the more cores you have, the better the performance. With graphics cards, the number of cores is far greater and they can have thousands of them.

To get the best core technology when choosing an AMD card is the Graphics Core Next or Navi architecture. When it comes to Nvidia cards, look for the CUDA cores.

Not only does a higher amount of cores help process information but a lot of the 3D software solutions used for architecture are designed for these kinds of cards, as they can use multiple cores to optimize simulation or visualization processes.

Which cards to use for architectural visualization

As we mentioned earlier, graphics cards are the essential hardware component for architectural visualization, no matter what software you are using.

Apart from giving you vital information that can help you decide, we will also give you suggestions on which cards to use. To ensure that you put out top renders, you need a quality graphics card and no skill can make up for it.

Simply put, your work will be ruined with a bad graphics card and your clients or stakeholders will never be able to see the full extent of your skill. Since we have concluded that there is no difference between AMD and Nvidia products when it comes to performance we are going to give you a single card from both manufacturers that you can use for this line of work.

Our top choices for high-end performance

If you really want to create the best possible architectural visualization and models, then you’ll need the absolute best cards. These cards give you a lot of internal memory that will help you process complex models and great speed, this is why they are our top 2 choices.

The amazing performance of these two cards, vast memory, and speed can help you get renders finished very quickly, process large models and designs, while making sure they look amazing with all necessary detailing.

AMD Vega 64 with 8GB memory

GeForce GTX 1080Ti with 11GB memory

Our top choices for medium performance

These options are not too expensive but you will lose some of the available memory that can be used for processing models. Even though their memory might be the same as with AMD Vega 64, the difference in processing power is a lot different and this is why they give less memory overall.

AMD RX 580 with 8GB memory

GeForce GTX 1070Ti with 8GB memory

Our top budget choices

In case you don’t have the money to invest in graphics cards that will give you amazing performance, there are still options that can give you reasonable performance without having to spend a lot of money. Even though you will have to wait longer for your architectural visualizations, these cards will still be able to handle them and give you solid details.

AMD Radeon RX 480 with 4GB memory

GeForce GTX 1060 with 6GB memory

AMD or Nvidia? Either.

The current situation where the performance of these two giants is pretty much the same doesn’t give us any clear favorites. It’s all about subjective preferences and tiny differences that might make some people choose one side over the other.

However, this great battle between the two sides has always brought us more new solutions, more options, and cheaper prices and this is why we should be grateful for them. No matter which card you choose, it will do a fine job for architecture visualization.