Augmented reality in architecture is meant to help architects overcome the gap between reality and the model. It allows 3D artists to use powerful tools to provide a real sense of space for themselves and their clients as it makes communicating a sense of extent, dimension, and scale much easier.
Architecture is changing with every advancement in technology. Even though augmented reality isn't anything new in the world, it is new in the world of architecture as it gives an incredibly useful tool to architects that allows them to better communicate everything related to the projects they work on with their clients.
Architects had to rely on blueprints, pens, and papers to present their clients with some idea of how their project will look like in reality. These days are now long gone as augmented reality is bringing a new evolution to the table.
By using AR, architects can create a real and genuine experience where their clients can get a true sense of how their ideas will look like in real space and time. That way, clients can get a better hold of their projects and make any changes if necessary with ease.
The gap between reality and representation
The gap between reality and representation has always been the biggest challenge and struggle for most architects. Since this is a big part of their collaboration with clients, they were facing a lot of problems when presenting projects. Renderings and drawings are valuable tools, no doubt about it, but it's hard to truly depict detail and design as they can't provide clients with a true sense of space.
With augmented reality on board, this changes for the better. AR offers the possibility to connect various modeling programs and other similar contemporary architectural tools with an experience that is immersive enough to help clients clearly understand every detail in the design.
Put simply, it helps architects persuade their clients that their ideas are the right ones for them. With the use of AR, an architect can take a client on an incredibly empowering ride which makes communication and conversation far more productive and engaging. That's why it's completely safe to say that augmented architecture is the future of construction as it will bring so many good things.
New technology is a perfect tool for presenting construction projects to clients in the most impressive and unique way. Better yet, it allows the clients to explore AR models from all angles to make sure everything is in order.
Every client today who’s looking to buy a building or a house or any similar real estate will want the exact view of what it is that they are buying. Engineers, architects, and designers can now use augmented reality architectural rendering to help their clients in the decision-making process but they can also save time, resources and reduce costs.
AR helps these artists and professionals provide a much better experience for their clients by allowing them to visualize projects in 3D. It's all about personalizing the interior design and letting clients, investors, and customers feel the space by moving all around the project.
Planners, construction engineers, and architects should start using 3D live presentations simply because there are no time or location restrictions and limitations. AR is a useful innovation that allows blueprints to come to life. Thanks to that, every architect can take their clients on a virtual tour around the project, allowing them to virtually experience the space themselves.
This way of doing things is much more effective than any other in the past and it allows architects to better cross the barrier between their ideas and clients' perception. This means the world to the modern construction industry as it makes building things much easier and a lot faster. When clients can see what it is they are paying for before it is actually built, it makes their investments much safer and protected.
The benefits of AR in architecture
There are four massive benefits that AR brings to architecture and modern construction sites:
● On-site, real-time visualization
● Improved customer experience
● Effective design phase
● Real estate advertising and marketing
When it comes to on-site visualization, it allows every investor or a client to experience 3D models in real-time and environment before they are actually built. In return, this speeds up the entire buying and decision-making process and increases the ability of architects and other similar artists to also improve their pre-sales efforts.
It's much easier for an architect to sell a project if potential buyers can actually see how those projects look like and behave in real time and environment. On-site visualization also calls for much better interaction in the architect-client relation as every client can feel the space and move around it.
Improved customer experience
The future of every industry today depends on customer experience. Consumers just love a customer-centered service. Well, augmented reality architectural rendering allows architects to create the best customer experiences by:
● Offering interactive and engaging virtual experiences
● Providing a plethora of customization options
● Speeding up the sales process
Effective design phase
When it comes to the design phase, it's always expected that clients, designers, construction planners, and architects all have different ideas about how one project should look like in the end.
Since this can become a real mess in terms of communication, augmented reality architectural rendering allows for much smoother conversation and communication. There are a lot of good benefits that all parties can reap from this:
● The possibility of making numerous redesign options with ease and in a timely manner
● Easier maneuver around the project
● Cost-effective solutions at hand due to the possibility of making changes before the project is actually built
● Quick iteration that saves time
● Greater customization options
Real estate advertising and marketing
Thanks to augmented reality architectural rendering, architects can offer 360 photo tours to their clients to showcase projects as 3D models which significantly increases their chances of actually cashing in their knowledge, skills, and expertise.
They can take the entire architecture as we know it in a totally new direction by offering and delivering customizable visual proposals to their targeted audiences. Such a way of doing things significantly improves the entire architect-client relationship and it helps clients make up their minds and make decisions much faster.
This could mean a whole deal in the world of modern construction as most problems with design and buying come from the lack of proper communication.
Augmented reality brings evolution and progress
AR isn't anything new to the world. It has been around for more than 40 years but most industries are still indecisive when it comes to adopting modern technologies such as AR, VR, AI and so on. Well, this is about to change greatly as AR architectural rendering is slowly taking over almost every industry in the world.
Architecture, construction, retail, manufacturing, gaming, logistics, and business industry is already enjoying all the perks of AR. AR helps decrease the time it takes to build something, increases the rate of accuracy in detail and helps improve the overall efficiency when it comes to construction and building.
With that in mind, it's safe to say that AR has become widely spread and applicable across a huge variety of architecture industries. Since there's a close connection between AI and AR, we can expect to see a lot of advancement in both fields.
There are also advancements which use AR for the 3D detection, improved rendering, predictable tracking and measurements, which is especially important for the modern construction sites of the future. AR isn't only changing the face of architecture, it changes the entire concept of modern construction as we know it.