Since we live in a fast-paced and ever-changing world, clients and markets are constantly changing. That means that clients' needs, requirements, demands, and preferences are also constantly changing.
Artists who acknowledge this get a lucrative opportunity to run a growing interior 3D design business and land good deals. The trick is to go with the flow, providing your clients with what they expect and adapting to the tide of changes.
Since interior 3D design is advancing, it has become available to a wider range of clients. More clients mean more work, but also more demands and requests.
It's much easier to cope with those demands and requests by offering 3D rendered interior design, as this helps them understand every single detail involved in their project.
When clients get in touch with a designer, they expect an exact reproduction of the often vague ideas they’ve thought up. Since interior design is a very characteristic niche, it comes with a certain responsibility and obligation.
There's nothing easy or simple about it and that's exactly why clients are so strict when it comes to their expectations. Before they pay for any project, they need to feel and see what their structure will look like in real life.
This is where interior 3D design shines the brightest, as nothing allows you to help your clients envision their living or working environment like a 3D rendered interior design.
They have an idea and you turn it into a vision that you can show them and convince them why your ideas are just great for what they have in mind.
This design speaks volumes for itself, makes client-artists communication much easier, but most importantly, ensures successful cooperation and more deals. When you show a clear vision of an interior 3D design to your clients, they can:
● Explore the colors
● Experience the textures
● See every detail of the design
● See what their future interior will feel and look like
● See what the ambient looks like with artificial and natural lights
These things, even though they may seem simple, are the factors that will determine whether a client will go along with your suggestions or not. You can tell them an entire story with interior 3D design and convince them that what you have in store for them is exactly what they need.
The best way to impress your clients is by offering more than they expected. They will seek advice before they move any further but that's the exact moment where you need to impress them and win them over.
Even though their expectations might be high, you can easily get there by using 3D images.
It's a way to make your clients experience the space naturally. By offering them a clear vision of their idea, you can take them on a virtual tour through the design and let them picture the interior.
On the other hand, the modern interior 3D design allows you to use your work for marketing purposes and target your audiences, attract clients, impress them, and so on.
In case you didn't know, your competition is already using interior 3D design to win over their clients. In fact, those who are still using sketches and drawings are less likely to win more clients over their competition that uses rendered 3D interior design.
The 3D design is cost-efficient, faster, more effective, and easier while providing clients a better understanding of your ideas. It's not just about the competition – it's also about the fact that interior 3D design simply provides the best results.
Aside from it helping designers stay competitive, it's also convenient for the clients. The more convenient you make it for them, the better the results will be and they will appreciate your effort without a doubt.
The thing is, when clients need to physically come to check the design, that's a problem, as they're probably busy. Well, interior 3D design can solve that problem very easily.
You can upload the design on any social media, send it over a messaging app or email and so on, the options are endless.
Revisiting your project because the client wants to make some changes at the last moment is doable but tricky, and it requires more effort and time, which makes your work more expensive.
Well, with modern 3D design, making changes and revisiting your project becomes a walk in a park and there are no additional costs. That is not only good for you, but it's also music to your clients' ears. It makes the work more affordable as well, and clients love that.
When your clients are impressed, satisfied with the results that exceed their expectations and everything else that makes working with you so convenient for them, the process of approval will also be easier.
You can do all this work but if you don't get the necessary approval, all of it was for nothing. With that in mind, it's absolutely safe to say that 3D interior design is king and an absolute winner when it comes to resource-friendliness and efficiency.
Clients will have no problem with approving something that completely satisfies their expectations.
You'll show how professional you are and they will notice that you appreciate their time and needs. The development speed of creating a design with the latest 3D interior design software is significantly increased.
As you can see, your clients get so much from having their ideas brought to life using the most advanced interior 3D rendering techniques. Since modern clients are proficient in technology, they will want to work with someone of the same caliber.
That means that you'll have to use the latest technologies to bring your interior 3D design solutions closer to them, but most importantly, make them understand what you have in mind regarding their needs, wants, and requirements.
That's the exact reason why interior 3D design is dictating the standards in the design industry, aside from making the entire process of creating the most stunning design solutions more affordable, faster, and easier.
To cut a long story short, interior 3D design represents a bridge between clients and professionals that makes the entire process of communication, conversation, and cooperation a lot easier and much more efficient. This leads to more satisfied clients, good word of mouth marketing, and a lot of additional work that will allow you to hone your skills even further.
The art of visualization and rendering have gone far in the past ten years or so. With new technologies and software solutions, the digitalization of architectural workflows has peaked. Today nobody does these things manually anymore, but on a computer.
This doesn’t mean that architectural visualization has become easy, as it requires a lot of knowledge to use a certain software solution and have all the tricks up your sleeve. However, the rendering software that people use today is much more powerful than earlier iterations.
Today, there are so many options available that they’ve been categorized by the industries they are used in. We are going to talk about the seven most popular architecture rendering software tools for this year.
There is no real information on which software is the most widely used, but when it comes to V-Ray, it’s definitively near the top. When you walk into a designer’s or architect’s office, there is about a 50% chance that they are using V-Ray. It comes with a fantastic library of materials and textures and gives astonishing realism to renders.
This is software is designed to help users recreate reality starting from shadows, lights, and colors. V-Ray is a serious tool that has a lot of different options and offers a lot of versatility. This is why beginners who don’t have a lot of experience using similar software will easily get lost in V-Ray.
What’s even better about V-Ray is that it’s compatible with all the other popular architecture rendering software, meaning that it can be used through them as a plugin. Many argue that this program offers the best options for shadow and lighting customization and we all know how important these two are for quality renders.
Even though many people criticize 3Ds Max for its rendering capabilities, it is still the most popular software out there. Although all the other tools and functionalities of 3Ds Max are solid, its rendering is shaky and its onboard and 3D modeling software work in conjunction.
What’s good about 3Ds Max is that it is well-optimized to be used as an interface with Autodesk products like Revit and AutoCAD.
However, if you are using Revit to do 3D modeling, the onboard renderer in 3Ds Max can come in pretty handy. While Revit comes with renders, it is limited with almost no flexibility, and its end results are very poor quality.
All the Revit models can be imported into Max and they can be manipulated with the emphasis on texture and help you create much better renders than you could in Revit.
Blender is a potent software tool for making architectural renderings and this is why a lot of architects use it. There are two reasons why Blender is so popular, it’s completely free and it works quite well, especially when you consider the fact that it costs nothing.
Many people think that Blender is just a toy and that it can’t do any serious work just because it’s free, but this is not the case.
What’s even better is that it’s an open-source program that can be altered to the liking of the architect. If we are talking about quality, Blender is one of the top 5 solutions, as it has countless tools and features, all of which have a practical use in making your designs more realistic.
Even though it’s a full-blown professional designer’s kit, it’s not difficult to learn how to use Blender, even for beginners. There are a lot of people who learned to render on Blender and continue using it today. Apart from that, it has a great online community built around it, so whenever you are stuck, you can find answers online.
When you say Revit, everyone in the architecture community knows what you are talking about. There is no need to explain to someone what Revit is or what it’s used for. Revit is not a top-notch rendering software, but it can still be used to create some of the most realistic visualizations, especially if you’ve worked with it for a long time and know it like the back of your hand.
Revit comes with a lot of different tools and features, as well as textures, models, and materials. It has great rendering overall, but the issue with this software is that you really need to know how to use it properly to get good results. It’s definitely not the best, but it has some solid capabilities.
A lot of professionals use it on a daily basis for their work and they are able to create amazing renders. However, it takes time before you get used to using it and learning how to take advantage of its features and tools. It can also be very unintuitive at times.
Cinema 4D doesn’t have a long history like some of the rendering software we mentioned here, but it’s growing in popularity and there is already a community built around it. The reason for this is that all the new 3D designers are using it because it is very fast and intuitive. It has great tools and features that allow the creation of highly realistic renderings.
Even professionals that give it a try fall in love with it because it is very powerful, while at the same time simple and easy to use. Cinema 4D has an intuitive interface with procedural workflows and a good help system that can actually give quality guidance. It’s a great tool to create renders that will help your work stand out from the rest.
Still, it takes time to learn everything there is to Cinema 4D but it has a good learning curve and even though it might take time, it’s not confusing in any way. One of the biggest issues many people have with this software is that it is very expensive and many people can’t afford to pay for its license.
Maxwell is also one of the great rendering solutions that had a lot of users for a time, but soon enough, everyone realized that it was very slow. Since most people didn’t have the patience to wait that long, they decided to switch to faster solutions. However, apart from this one major downside, Maxwell is a great rendering software that allows users to make ultra-realistic renders with amazing details.
Many users still can’t get over Maxwell simply because it has an amazing lighting engine “unbiased rendering” that relies on modeling techniques from real-life, rather than resorting to digital tricks to create something realistic. This is why it takes so long for it to render anything and for those who are willing to make this trade-off, Maxwell will be a great solution.
This is why the developers add Maxwell Fire, which is a fast engine designed to help users see previews of their renders before they hit the “render” button. This way, the user won’t have to waste a lot of time rendering to see how his project will turn out.
This rendering software is fast, one of the fastest ones out there. Many argue that it is, in fact, the fastest as it produces realistic, quality renderings in no time. This is one of the reasons why more and more people are starting to use it. In the last couple of years, it has grown significantly in popularity because of its lightning fast engine that doesn’t sacrifice the quality of renders for its speed.
It also comes with a wide range of powerful tools and features accompanied with extensive libraries of textures and materials that you can work with out of the box. Octane Render is built to work flawlessly on Nvidia cards and this is why it works so much better than most software solutions that rely on CPU.
It also incorporates new technology that can easily take care of complex issues like subsurface scattering, motion blur, and depth of field. At the same time, when you compare its price to other similar software solutions, Octane Render is quite affordable.
These are the seven most popular architectural rendering software solutions. If you choose either one of these you won’t be making a mistake. However, it is up to you to look at their pros and cons and, of course, their price range.
Most of the rendering software out there comes with a free trial option, so you can test them thoroughly before you make your final decision. Choosing a quality piece of software is as important as learning how to use it, so make sure that you take the time to consider all the options carefully.
Buying a graphics cards for architectural rendering work is not a simple task as you might’ve already noticed. There are many different GPUs that you can find on the market and finding the right one for your architectural rendering needs can be difficult. There are many different brands that make GPs and each brand has a lot of different models.
It can be difficult to figure out the differences between models and learning all the important elements that affect the performance of a single GPU. At the same time, even if you find a graphics card that has great performance on paper, it still doesn’t mean that it will be good for architectural rendering.
The architecture of the graphics card itself is very important when it comes to what it will work for best. Bear in mind that you also need a quality monitor if you want to actually see what your graphics card does for you.
When you start your research, you will find different brands that have graphics processor units with the same model names.
For example, the GeForce GTX 1080 model can come from MSI, Asus, EVGA, and Gigabyte. But why do all of these GPUs have the same name? This is because this GPU model is actually produced by Nvidia, and this is their chip which is packed by different brands.
Simply put, as Nvidia is one of the leading companies in producing graphics chipsets and their products offer some of the best performance. This is why other smaller companies choose not to compete with Nvidia but to pack their products with different packages and give a different presentation.
This means that the engine under the hood is the same, only the hood is different. In some cases, the graphics cards have different cooling systems or different packages, which makes them smaller or larger.
So if you come across models that are named the same but have different brand names, understand that there is no significant difference between them.
When buying a car, you know that having an engine with a bigger number means that it has greater size and therefore, more power. More cubic centimeters means a larger engine and more output power that goes along with it. However, when it comes to GPU numbers, this rule is not always true. In fact, it isn’t most of the time.
When you see a model that has a higher number than some other model, it doesn’t mean that it performs better. When you look at the Nvidia GTX 760 and 680, you might think that the 760 has better raw performance, but it doesn’t and this might be confusing to you, as it is to many people.
Models and series are named randomly and you need to be careful when comparing them. At the same time, you might see similar models from different brands and you might think that the numbers can tell you which ones are better but there are no rules, so it’s important to read more about them.
This GPU is the first one that we present to you because it is the best option for the money. It doesn’t offer the best rendering and visualization performance but it works fairly well. At the same time, it is way cheaper than any other GPU that offers similar functionalities and performance.
It is suitable for both 3D rendering and 2D work without any issues. Of course, it’s not a top-shelf GPU that can do everything, but if you want to make solid and professional renders, you can rely on this workhorse to do the job.
With new ones being around $400 and less, AMD Radeon Pro WX 5100 is one of the best purchases you can make for the money. It supports a high dynamic range, 5k displays, and has 8GB of memory for solid speed and the necessary levels of responsiveness.
This Nvidia model is very popular due to its price and versatility. It can be used for various multi-purpose computer workstations and mid-range rendering, CAD work, and design. The Quadro series from Nvidia is generally more expensive but this model is a budget option that the company decided to put out.
So, if you are just starting with your rendering and design work, this card is a perfect option for you. It has a well-rounded performance with around 1500 MHz boost clock, 5GB of memory and bandwidth at 140GB/s. It provides adequate performance and if you have a single PC that you use for other things as well, it is a great option.
This is the more powerful version of the Radeon Pro WX series and it excels at visualization, simulation, and rendering.
The price of WX 7100 is around $200 more than WX 5100, but it’s worth the money as it does everything better than its younger sibling. It can be used for AutoCAD and SolidWorks easily for both 2D and 3D work and many professionals have reviewed it and praised its performance.
One of the best things about this card is that it has a raw power that you will feel instantly. It speeds up rendering so much that most users don’t believe how powerful it is and they later wonder how they were able to do their work before getting this card.
The GTX 1080 Ti is the best card of Nvidia’s last generation, and even though the new RTX 2080 was that last one to be released and has better performance, the 1080 Ti is still a high-quality card that can do the most rendering jobs and improve your rendering work drastically. What’s great about it is that since the new model has been released, its price has dropped significantly.
Of course, it doesn’t have the same performance as RTX 2080, but it comes pretty close to it. Even though the options in this series are primarily gaming cards, they work great for rendering work and you will need a lot of time and work before you are able to outgrow this card and start looking for something better. With its 3,5k GPU Cores, 11GB memory and amazing speed, you will finish your renders in no time.
Nvidia’s monster cards for design and rendering are P6000 and P5000 and they are designed for utmost professionals that need top-shelf performance. However, for most people, paying over $5000 is simply too much and not to mention that your whole workstation needs to have high-end components for these cards to perform to their maximum capacity.
The Quadro P4000 is in the middle when it comes to performance, but it still packs a serious punch and brings a lot to the table without being too expensive. Many people use it and praise its capabilities, and for the moment it will remain one of the best options for higher performance until the newer models become more affordable.
If you are looking for a cheap option and a card that will work for 3D rendering application without anything special, then the Quadro K1200 is the option for you. If you work with simple 3D on smaller projects that don’t have a lot of details and don’t require the best graphics you can possibly muster, the K1200 can do the job for you.
Nvidia Quadro K1200 is currently priced at around $300 and less. Many people recommend it for SolidWorks. It’s nothing fancy, but it can work very well for beginners who are just starting out and aren’t sure whether or not they want to invest a lot of money into their workstation instantly.
This card is also one of the best options for people on a tight budget. RX 570 matches well with some more expensive cards such as Nvidia Geforce GTX 1050 and it is almost as good as the GTX 1060, but its price is considerably lower. Its only weak point is its 4GB memory, as it might have problems with resolutions that go higher than 1080p.
This GPU tier has solid frame rates for HD resolution and there is no need for 4k. It is used by many designers and gamers alike, as it works both ways, so if you will use your device to play games this card could pay off double.
These are some of the best options without having to go to extreme prices, but if you are looking for the best cards at the moment, be prepared to pay at least $3000.
Take the time to choose between these options and make sure to consider your hardware and whether it can support the performance of the card you choose. If not, then buy one with fewer capabilities or upgrade your whole workstation before adding a GPU.
Considering architecture as your dream job is quite a good choice in life but it also means a lot of work. Before you can start building your visualization career, you must first understand what it means to be a professional rendering artist.
First of all, modern architecture is all about architectural rendering, as using computer software to generate three-dimensional models is the best way to make ideas come to life.
Architectural rendering is present in almost every industry of today because investors can see what their objects and characters will look like in real life.
This is especially popular in the gaming industry. It's safe to say that considering architectural rendering as a career choice is going to bring a lot of excellent opportunities your way. So here are some of the most important things you should know before you go any further down the line.
To become good at what you do, you must first understand the main goal of your profession.
So, put simply, architectural rendering is all about rendering objects in digital space to bring all visual assets to life. If you have a client with an idea to build a new building, you can help them visualize their own ideas by using architectural rendering as your tool.
It's extremely important to stay up to date with all the latest technological advancements and architectural techniques, as this will help you stay ahead of the competition.
Then, you'll be required to work with other artists and professionals so that you can deliver a consistent artistic vision, which can be pretty pressure-inducing but quite liberating at the same time.
The best thing about architectural rendering is that it offers so many opportunities that you'll have lots of fun if you get a hang of it. Just keep mind that today, architecture is all about constant evolution.
New technology is constantly changing this industry, so staying updated is the only way to remain competitive. One more important aspect of your new career is that you'll have a lot of responsibility too, as a lot of things will depend on your skills and abilities.
Modern architectural design literally depends on 3D modeling, as architects have long abandoned outliners, pencil sketches, and paper.
Thanks to the computing power of the latest gadgets, you can turn any plan or idea into reality, in a digitally rendered environment and show how that idea interacts with the environment.
Architectural rendering allows an artist to account for dimension and space, which allows clients and investors to see how their objects interact with the surrounding environment in real time. This makes most of the building plans much more accessible and easier to realize.
It also makes it a lot easier on the investors involved in the process of decision-making, as just viewing plans and blueprints isn't enough to fully comprehend what their idea will look like in the final stage. Viewing a 3D model instead, makes it easier to understand, and to make any additional changes if there's a need to do so.
Your location and experience matter a lot, especially when you're a newbie. The company you worked for, the projects you've completed so far, everything matters. In the end, it's your portfolio that will get you hired.
It's recommended that you have a degree in fields like programming or creative design, as this will get you a good insight into what the artistic field of architectural rendering looks like today.
Putting together a perfect portfolio will help you get to your wanted destination, but to do that, you need to have extensive knowledge and be creative. Additionally, being involved with the art community might give you a good perspective on how to become a professional 3D modeler. Any experience in digital and non-digital 3D art is also more than welcome.
Most newbies make the same mistake by being afraid to experiment with multiple niches. Never pigeonhole yourself, as you can never explore your full potential if you limit your specialization to just one niche.
Instead, start small by working on a couple of smaller projects. This will help you display an extensive range of skills, as well as your readiness to work outside your comfort zone. This will encourage your employers to hire you over others.
The competitive market and environment of architectural rendering is a pretty crowded one but don't let that discourage you.
In fact, take this as proper motivation to come up with the most innovative work by constantly improving yourself and only the sky will be your limit. With that in mind, here are a couple of good tips on how to recognize your talents:
● Always be open to any advice or constructive criticism, as this can greatly help you improve your skills.
● Be ready to work with other artists and take any chance you have to learn from the experience.
● Be inspired and creative, follow the example of people you work with and work on your productivity.
● Work hard but work smart as well and learn about proper organization and time management.
Modern architecture is all about effective communication. Since you'll be working with riggers, directors, concept artists, investors, and clients in general, it's paramount to keep the unique artistic vision of every project in mind.
Since a lot depends on the way you communicate with other members while working on a project, make sure that you include their visions and ideas in your storytelling. To do that, it's not enough to know all about 3D, you have to think in 3D.
The most effective way is by using various references. These references are videos and images that will show your partners and project members the progress you've made. It's also crucial that you learn all about the concept of form, volume, and weight, as this will help you create the most realistic models.
You'll have to go a long way before you become a well-respected, prolific 3D visualization artist but since it's doable, you just need to be persistent at it. Anything is possible if you set some basic rules and follow the routine when managing your workflow and process of education.
Create and cultivate the most distractionless and efficient working environment if you plan to succeed. Here's what you should and shouldn’t do to get there.
If you want to become an expert you have to keep improving your skills week by week. Producing emotionally moving and profound digital art is quite a challenge, but it's possible if you keep pushing yourself. It's also important that you expose yourself to as many new techniques and ideas as possible.
Yes, there are people who are infinitely better than you but that doesn't mean that you shouldn’t give it a try. Take those people as an example and let it motivate you to become as good as them.
Being a rendering artist allows you to work from anywhere with an internet connection and a habitable atmosphere. Broaden your views by visiting other places. Experience a diverse and rich variety of perspectives, as this will help you become better at what you do. Make sure that you constantly explore different techniques, methods, and styles.
This won't get you any closer to developing your personal brand. The more artistically dexterous you are, the broader the scope of your work will be.
The only way to become the best of the best is by working with different visualization and rendering techniques. Cultivate your passions and continually educate yourself.
We already mentioned that rendering technology advances pretty quickly so the only way to stay on top of your competition is by constantly exploring what's new in the industry. That's how you'll get a chance to learn new programs, skills, and techniques.
When it comes to architectural rendering, it's all about your creativity and how far you're willing to go to bring in innovation. Thinking outside the box is the only way to become innovative.
A professionally built portfolio would be the best option but if you don't have one yet, a simple file folder will do just fine. You'll need a good way to showcase your knowledge, expertise, and skills when it matters the most, so it's always better to come prepared.
Architectural rendering is a vital part of attracting investors and wowing clients. With today’s powerful hardware and software, designers can make photo-realistic renders of buildings to be, bringing their designs to life and helping developers sell their ideas.
However, when your imagination is the only limit, it can be difficult presenting a realistic design. Many designers invest countless hours perfecting every pixel that the design becomes overcrowded. Others, on the other hand, try to use ‘cheats’ to speed up their process.
There are many common problems and mistakes designers encounter daily, and it can be a tedious task figuring out how to fix them. So, let’s take a look at some of the most common issues and see how they can be solved.
Real-life photography, for example, serves to tell a story. The same should be done with architectural rendering. Designers must impress their clients, and the only way to do that is by creating a compelling story with their render.
Of course, the purpose of architectural rendering is to focus on the building or room, to show what it will look like in reality.
However, a bare room with just walls, doors, and windows isn’t going to impress anyone. It becomes both boring and unnatural. Designers must bring life into their renders, and this is fairly easily achievable.
Adding at least some basic furniture, plants, bookshelves, a notebook on an office desk, etc., will breathe life into the design. That so-called ‘human touch’ will communicate the idea that the building is a livable place, attracting investors by presenting reality.
This one might be on the opposite side of the scale. Many designers tend to let their imagination run wild, designing buildings that seem to belong to a Hollywood sci-fi movie, adding unnatural or uncommon details in an attempt to wow their clients.
The problem with this type of render is that if it looks too futuristic, clients won’t be likely to conceptualize it in the present. While the design might look stunning, when it comes to architectural rendering It's better to keep it looking real and natural.
Too many details, otherworldly lighting, and eye-catching background will distract from the main focus of the design – the building itself. Every render is a piece of art, and it takes great skill and talent to create it. However, the building must be more important than what’s going on around it.
Quite often, designers will encounter scale figures and people that are free to download. It’s easy to find those at just the right angle that can fit the whole concept of the design. And this is usually great.
Designers can save their time and effort, and include those objects and people into their render to make it more life-like. It’s important to be careful with those, however, as there’s a downside to using them.
When the same people and figures are used throughout different architectural renders, it can be extremely distracting. Clients will start focusing on those instead of on the architecture that should be the focal point.
Occasionally recycling objects and people isn’t a big deal as it can be very useful. But it’s important to have plenty of options to choose from when you’re designing. The best way to avoid overuse is to have a rendering library filled with multiple options.
Reflections play a major role in any type of 3D rendering. While basically, any object will reflect light to some extent, it’s difficult recreating that realistically in the designs. In architectural rendering, recreating mirror surfaces or glass can be a daunting task, and unrealistic renders can even prove to be deceiving.
What’s important to keep in mind here is imperfections. Adding a couple of scratches here and there, or some dust will help to diffuse the light and create a more realistic design.
Beveling is a must. While some buildings might seem like they have completely straight and sharp edges, this is never the case. Everything has at least a bit of roundness to it, and if the design is lacking that feature when light and reflections are added the whole render will feel unnatural.
Skipping on a few light bounces is a common cheat for shortening the amount of time it takes to render a piece of architecture. Light bouncing is known as global illumination or indirect lighting, and it has an effect on how shadows are presented. Just a couple of light bounces and the shadows will be extremely dark. Adding a few more bounces will allow for the shadows to be partially lit.
This is mostly an issue in photo-realistic designs, and it usually wouldn’t have a huge effect on architectural renders. However, increasing the number of light bounces will add that touch of realism that’s sure to impress anyone who takes a look at the design.
Textures are extremely important in architecture and should be important in architectural rendering as well. High definition textures can add that human touch to the whole project and attract clients and investors.
The problem here is that overlooking texture quality in just one part of the design has a huge impact on the whole render. Having the asphalt on the street by the building looking perfect and without a single scratch will be very distracting even if the building itself looks real enough to be mistaken for a photograph.
Every area of the render has an effect on the rest of the design, and textures tend to feed off of one another. If a designer leaves a single area untouched, the entire effect of other textures is lost, and the whole design seems plastic.
Using HD textures lends the human touch to the render and makes it look real.
Architectural render could be looking perfect in its imperfections, but the wrong use of perspective can leave a somewhat bad impression.
The camera angle is extremely important in photography. It highlights important features and hides away imperfections and distractions. This is true in architectural rendering as well.
Designers should try to create an immersive and believable visualization. A photo-realistic render can lose its effect when presented from a wrong perspective.
This is why it’s better to keep the design either at eye-level or lift it to a bird’s-eye view. A better option would be to of course take advantage of both perspectives and present the design in each of them.
At eye-level, clients will be able to experience the render as if they were walking beside it. It lends a type of realism and makes the design seem natural.
A bird’s-eye view allows for the clients to take in the whole building, notice all of its features, and see how it affects the surroundings, as well as how the surroundings affect it.
Any other perspective might seem unnatural. If the camera angle is set at around 10 feet it can seem strange, for example. It leaves the clients wondering what’s the intent of that specific perspective.
Creating an animation of the architectural render is extremely beneficial and it can aid in communicating and selling the designer’s idea.
Most would opt for a fly-through view. It presents all sides of the building, making every feature easily noticeable. This can, however, be somewhat dull.
On the other hand, breaking up the animation into relevant scenes can leave a lasting impression. Unique viewpoints, dramatic cameras, snippets of the design, these can all work to get the audience involved and interested. It also helps to highlight important features and communicate key messages to the audience.
Overall, there are many things to keep in mind when creating an architectural render. Each designer has their own preferences and artistic viewpoints. The above-mentioned issues and solutions are what can aid in creating a realistic design, it is up to the artist to make use of them.
Architecture is changing with every advancement in technology. Even though augmented reality isn't anything new in the world, it is new in the world of architecture as it gives an incredibly useful tool to architects that allows them to better communicate everything related to the projects they work on with their clients.
Architects had to rely on blueprints, pens, and papers to present their clients with some idea of how their project will look like in reality. These days are now long gone as augmented reality is bringing a new evolution to the table.
By using AR, architects can create a real and genuine experience where their clients can get a true sense of how their ideas will look like in real space and time. That way, clients can get a better hold of their projects and make any changes if necessary with ease.
The gap between reality and representation has always been the biggest challenge and struggle for most architects. Since this is a big part of their collaboration with clients, they were facing a lot of problems when presenting projects. Renderings and drawings are valuable tools, no doubt about it, but it's hard to truly depict detail and design as they can't provide clients with a true sense of space.
With augmented reality on board, this changes for the better. AR offers the possibility to connect various modeling programs and other similar contemporary architectural tools with an experience that is immersive enough to help clients clearly understand every detail in the design.
Put simply, it helps architects persuade their clients that their ideas are the right ones for them. With the use of AR, an architect can take a client on an incredibly empowering ride which makes communication and conversation far more productive and engaging. That's why it's completely safe to say that augmented architecture is the future of construction as it will bring so many good things.
New technology is a perfect tool for presenting construction projects to clients in the most impressive and unique way. Better yet, it allows the clients to explore AR models from all angles to make sure everything is in order.
Every client today who’s looking to buy a building or a house or any similar real estate will want the exact view of what it is that they are buying. Engineers, architects, and designers can now use augmented reality architectural rendering to help their clients in the decision-making process but they can also save time, resources and reduce costs.
AR helps these artists and professionals provide a much better experience for their clients by allowing them to visualize projects in 3D. It's all about personalizing the interior design and letting clients, investors, and customers feel the space by moving all around the project.
Planners, construction engineers, and architects should start using 3D live presentations simply because there are no time or location restrictions and limitations. AR is a useful innovation that allows blueprints to come to life. Thanks to that, every architect can take their clients on a virtual tour around the project, allowing them to virtually experience the space themselves.
This way of doing things is much more effective than any other in the past and it allows architects to better cross the barrier between their ideas and clients' perception. This means the world to the modern construction industry as it makes building things much easier and a lot faster. When clients can see what it is they are paying for before it is actually built, it makes their investments much safer and protected.
There are four massive benefits that AR brings to architecture and modern construction sites:
● On-site, real-time visualization
● Improved customer experience
● Effective design phase
● Real estate advertising and marketing
When it comes to on-site visualization, it allows every investor or a client to experience 3D models in real-time and environment before they are actually built. In return, this speeds up the entire buying and decision-making process and increases the ability of architects and other similar artists to also improve their pre-sales efforts.
It's much easier for an architect to sell a project if potential buyers can actually see how those projects look like and behave in real time and environment. On-site visualization also calls for much better interaction in the architect-client relation as every client can feel the space and move around it.
The future of every industry today depends on customer experience. Consumers just love a customer-centered service. Well, augmented reality architectural rendering allows architects to create the best customer experiences by:
● Offering interactive and engaging virtual experiences
● Providing a plethora of customization options
● Speeding up the sales process
When it comes to the design phase, it's always expected that clients, designers, construction planners, and architects all have different ideas about how one project should look like in the end.
Since this can become a real mess in terms of communication, augmented reality architectural rendering allows for much smoother conversation and communication. There are a lot of good benefits that all parties can reap from this:
● The possibility of making numerous redesign options with ease and in a timely manner
● Easier maneuver around the project
● Cost-effective solutions at hand due to the possibility of making changes before the project is actually built
● Quick iteration that saves time
● Greater customization options
Thanks to augmented reality architectural rendering, architects can offer 360 photo tours to their clients to showcase projects as 3D models which significantly increases their chances of actually cashing in their knowledge, skills, and expertise.
They can take the entire architecture as we know it in a totally new direction by offering and delivering customizable visual proposals to their targeted audiences. Such a way of doing things significantly improves the entire architect-client relationship and it helps clients make up their minds and make decisions much faster.
This could mean a whole deal in the world of modern construction as most problems with design and buying come from the lack of proper communication.
AR isn't anything new to the world. It has been around for more than 40 years but most industries are still indecisive when it comes to adopting modern technologies such as AR, VR, AI and so on. Well, this is about to change greatly as AR architectural rendering is slowly taking over almost every industry in the world.
Architecture, construction, retail, manufacturing, gaming, logistics, and business industry is already enjoying all the perks of AR. AR helps decrease the time it takes to build something, increases the rate of accuracy in detail and helps improve the overall efficiency when it comes to construction and building.
With that in mind, it's safe to say that AR has become widely spread and applicable across a huge variety of architecture industries. Since there's a close connection between AI and AR, we can expect to see a lot of advancement in both fields.
There are also advancements which use AR for the 3D detection, improved rendering, predictable tracking and measurements, which is especially important for the modern construction sites of the future. AR isn't only changing the face of architecture, it changes the entire concept of modern construction as we know it.