Architectural Rendering

What Constitutes a Perfect Architectural Render?

Is there such a thing as a perfect render? This is a debatable question, but there are practices and standards that can bring it close to perfection. Find out what those are.

First of all, let’s make something clear. A “perfect render” is a subjective thing and many different architects will probably have different things to say on the subject. What we will talk about in this post is what we think is perfect when it comes to architectural renders and what needs to be done to make them look flawless.

As technology keeps on advancing the potential for better architectural renders keeps improving. This has led to architects becoming masters at creating renders which offer great realism and benefits to both engineers and investors. At first, there were computer-aided renders that were better than manual ones.

Then came the 2D renders which were drawn in CAD, and today we have full 3D renders which can also be viewed and manipulated through VR. Here is what is necessary for an architectural render to be “perfect”.

It needs to have 3D models

2D is a thing of the past, today there’s a demand for realistic renders that include 3D models which can help people visualize an actual structure. Drawing and planning designs within a 3D software is a standard. During the planning phase, this method offers great feedback and, what’s even better, 3D design software allows artists and architects to make changes without having to go through much trouble.

3D programs offer so much more perspective, details, texturing applications, and lighting. Without working in this kind of environment, it’s not possible to create a render that will amaze the people looking at it. Adding 3D models allows everyone to understand the render and the architecture in it, which makes the job easier for everybody.

Surrounding nature

All the renders that include outside scenery need to include nature. Not only does this make the whole render more convincing, but adding nature is also very demanding. Including lots of bushes, trees, flowers, plants, and other details around them can take a lot of time. However, this can also be a problem because the render becomes large and it might cause problems.

The natural elements also need to be detailed in good measure to create a realistic effect and if not, it will simply distract people and create a worse image about it. The issue here is that a lot of architects don’t really work with nature and this kind of scenery and sometimes they might have problems with this part of the render.

Getting the point

In a lot of cases when you look at certain 3D renders you can find them to be looking “sterile”. But why is that exactly? This is simply because people don’t understand images and how they can be made to look good. This is also very important with 3D images which are a vital part of renders.

An architect that has an understanding of photography will know how to create a great render, even if he or she doesn’t even know how to use the 3D software. When creating 3D renders, it’s not only about displaying the whole house, or building and making sure that everything looks like it should.

It is also about matching the angles of the “camera” or view and placing them properly. This is not about technology, it’s about perception, presentation, and visualization. The architect should focus on creating a good view where people can see all the important things in an immersive way.

Breathing personality into designs

A good render shows that the person behind it has thought about the figurative person or group of people who are going to work or live in a certain space. This is also very time-consuming but it makes a whole lot of difference to clients and potential ones when they come to look at the space in a 3D environment and they can imagine living there and doing things.

For the same reason, stage houses have a far greater chance of being sold than those which are left plain empty. It’s very difficult for people to imagine their stuff spread out across an empty space, especially if they don’t have the proper context in front of them.

When it comes to objections about 3D that people have, one of the most common ones is “it doesn’t seem realistic” because there is simply no personality within the render. 3D is a great technology and it gives designers a lot of options, but it can’t do the work for them, as they are the ones that give that personality to a render.

The proper contrast of lighting and shadow

Things that make 3D renders look unrealistic and artificial are excessive or insufficient amounts of shadow and light. When there aren’t enough lights, it can be difficult to see anything. On the other hand, too much lighting can wash out all the details, meaning that the render will lose its quality. This is why it’s important to give proper lighting followed by shadows that will add depth and perspective.

Additionally, in quality renders, the lighting is designed in such a way that it suggests to viewers where they should focus their attention. A technique called vignetting is also used to change brightness and saturation around the edges of an image so that the viewer is directed towards the center and what is located there.

When someone does this properly, viewers usually don’t even notice that the image is darker on the edges as they are focused on what is in the middle. Of course, it’s also important that this effect is used to emphasize something that matters in the image.

This is a mix of proper practices and techniques that we think are the cocktail to a perfect architecture render. Do you think that we missed something or that there are other things that matter more? Feel free to share your perspective on what makes renders flawless.

Tech Development – Is Real-Time Architectural Rendering Even Possible?

Real-time architectural rendering is rapidly becoming one of the best ways to visualize ideas and bring designs to life. But, how is it actually possible and why should you care about it? Click through to find out.

For decades, architects have used different forms of visualization to present their ideas to their clients and show them what the end result of their work will look like. They used sketches and hand drawings to help clients visualize their thoughts and ideas, but it was difficult to present them in the best light.

This is where technology played a huge part and enabled architects to showcase photorealistic 3D renderings of their visions and really bring them to life. They can use various pieces of software to visualize anything that they imagine so that their clients can see exactly what the finished project is going to look like.

Now, the world of architectural rendering has brought yet another innovation that takes rendering to a whole new level – real-time architectural rendering.

What Is Real-Time Architectural Rendering?

Real-time architectural rendering is pretty much what its name suggests: producing animations that are rendered in real time, or at least what seems like real time. It represents creating 3D architectural renderings and turning them into real-time animations in less than a second.

Real-time renderings are measured by the number of frames generated in a given second. Depending on your requirements, you would normally use from 24 fps (frames per second) to 60 fps to create an animation. However, real-time rendering technology enables you to reduce that time to milliseconds. That speed means that you could produce a rendering instantly and, as a result, see it in real time as an animation.

By rendering images in real time, you can create an interactive experience and completely eliminate the waiting process by removing the rendering phase from the pipeline.

However, you should have in mind that it takes great processing power to create real-time renderings. If your computer doesn’t have enough processing power, it will have difficulties with properly displaying everything in your designs.

Real-time architectural rendering is not exactly something new, as it has been used in video games for quite a long time. It is because of real-time rendering that 3D environments in video games can actually change to create an illusion of motion.

However, architects and designers didn’t use it until very recently, and it is gaining huge momentum with each coming day. You should definitely join the ride, so read on to find out the most important reasons why.

Why Use Real-Time Architectural Rendering?

Why should you bother with creating real-time animations of your designs when you can simply continue producing stunning 3D renderings that perfectly present all your ideas?

Static images, no matter how photorealistic they are, have certain limitations. While you can help your clients visualize what you have in mind for a particular project by providing them with static images, you cannot really help them see the full depth of your vision. They cannot see your entire design, because they only have access to a fixed point of view.

With real-time architectural rendering, your clients can “walk through” your model scene and really explore your whole design. They can take a look at all parts of your design from different angles, instead of looking from just one vantage point. They can even see differences in light and shadow, in colors and materials, and even how your design will look like at different times of the day.

Think of it like 360-degree renderings, or like interactive virtual tours that your clients can take to truly see your entire vision before it actually comes to life.

The second reason to use real-time architectural rendering has to do with relevance and competitive edge. If you evolve with the times, you will stay competitive and stand out from the crowd. You will delight your clients, who are used to seeing good old 3D visualizations that are, let’s face it, more than enough to visualize any idea.

But, that’s exactly the point. They are used to such visualizations that any good and experienced professional can create. Not everyone uses real-time architectural renderings these days, so you can have the upper hand. However, a lot of people are already trying it out.

According to the 2018 Architectural Visualization Rendering Engine Survey from CGarchitect, more than 20% of the 2000 designers and architects who participated in the survey said that they are using real-time rendering as part of their presentation workflows. Another 40% of the survey participants said that they are trying out real-time rendering.

Therefore, to gain that upper hand, you should definitely take the time to master real-time rendering, as you will be able to reach much greater heights.

Mastering the technology will also be much easier for you because you will save a lot of time and headache in the process. This is because you often need to consult with a client a bunch of times before the actual project can commence. That’s completely normal, as they need to be absolutely sure that your design is precisely what they want.

However, with real-time animations of your designs, you can eliminate that continuous back-and-forth feedback and significantly speed up both your workflow and your clients’ projects. Naturally, saving time will also save you a lot of money in the process.

To sum up, real-time architectural rendering can help you greatly optimize your workflow, saving both time and money by eliminating the waiting process, both related to rendering and your clients’ feedback. It can also help you delight your clients by providing them with the full depth of your vision and enabling them to explore your designs to their finest details.

Furthermore, using real-time rendering will set you apart from your competition and help you stay relevant in today’s fast-changing tech world. This technology will become a requisite in the world of architectural rendering before you even know it, so the sooner you embrace it, the sooner you will reap amazing benefits.

Best Architectural Photographers to Follow on Instagram

Whether you’re a fan of architectural photography or an aspiring photographer, in this article, you will find new sources of inspiration and some helpful tips to help you get started with this type of photography.

Most people probably don’t associate architecture with art so much, but when captured through the lens of someone creative, everyday buildings and cityscapes can prove to be true works of art and, at times, they might even look as sculptures of a noteworthy artist.

Rapid technological advancements in the field of photography nowadays allow virtually anyone to become an awe-inspiring photographer, so it may be hard to find good examples of architectural photography unless you know exactly what you’re looking for.

If you’re not sure where to start looking, Instagram is a great place to begin your quest. Many amateur and professional photographers share their works daily so you might even feel a little overwhelmed with the amount of artful structures. To help you stay on track, we scoured the web to compile a list of photographers you should keep an eye out for.


Matthieu Venot is a talented and self-taught artist based in France. He became well known for his minimalist style which many describe as inspiring and soothing. Matthieu’s pictures often feature parts of buildings cropped out of context or isolated architectural details which form almost alien-like geometrical compositions. His pictures often capture the essence of aesthetic in buildings or their integral details.


It is challenging to describe Iwan Baan’s work in a few words. He describes his work on Instagram simply as a diary of travel with the iPhone. While he does take most of his shots through an iPhone, his photographs are so much more.

Scrolling through his account you might find visually stunning cityscapes, otherworldly structures nested in everyday life and much more. He is known for his masterful use of light and shadow in creating amazing compositions.


Dephreq is another artist with a unique style and obsessive attention to detail. While his work is not as diverse as some other photographers’, he is famous for his ability to create a feeling of depth which seems to draw the viewers in his pictures. His shots are stunning and jaw dropping at times so be sure to check him out.


Serjios is the pseudonym used by renowned Lebanese photographer Serge Najjar. Over the years Najjar developed an instantly recognizable style since he uses a model in each of his photographs. Through his lens, Serjios has managed to merge man with architecture thus creating unique scenes which can drastically shift the viewer’s perception.

In his own words, his work makes: “shadows become geometric sculptures; three-dimensional shapes morph into planes. Perspectives tilt; the image is constructed; reality is cut; riffled through and rebuilt by the lines that surround us.”


Mike Hollman is a world-renowned artist whose work is respected internationally. New Zealand’s Institute of Professional Photography even gave him the title of the Grand Master of Photography. And that is truly the best way to describe Mike, as the Grandmaster.

His work is diverse and covers everything from buildings, parks, architectural details to atmospheric shots evoking an almost mystical sense of the unknown. His shots have the power to transport his audience to a magical reality underlying the everyday existence of our lives.


Matthias Haker’s unique style of architectural photography sometimes makes his shots look more like baroque oil paintings than photographs. Through his work, he masterfully fuses his love of art and architecture.

He is acclaimed for his use of space and color. Browsing through his shots you might find decrepit, old buildings invaded by lush nature, stunning cityscapes and alluring shots of old, luxurious buildings that can captivate your attention and take your breath away.


Some people use drones for racing, some people use them for recording concerts, but architectural photographer Joao Morgado uses them to create amazing works of art in which he combines aerial and architectural photography.

His visually pleasing aesthetic creates a sense of peace and serenity in his audience. Most often he portrays modern buildings and open, clean spaces although he doesn’t shy away from picturing minute details of buildings or shots of nature coexisting in harmony with the city.


Daniel Hewitt rose to prominence with his Geometry + Geology series which featured modern city architecture compared with rural geological structures.

His work is somewhat less colorful than the works of others on this list but it features raw, bold shots of brutalist architecture. While he mostly takes shots of concrete structures, his impeccable attention to detail and sense for light and shadow composition make up a style that is truly distinctive.


While the art of Josef Schulz does feature many beautiful shots of cityscapes and famous buildings, he is mostly known for his appreciation of abandoned, lone buildings which most others simply never bother trying to look at.

Josef manages to capture the fragile essence of these forgotten pieces of architecture to remind us that beauty can be found anywhere, even at an old toll booth left to fall apart on some dusty road.


Fernando Guerra’s work appeals to people’s sense of purity and geometrical perfection. His shots capture the impeccable beauty of buildings in their most ideal state.

His photographs are quite diverse as he also occasionally takes aerial pictures to point out the mathematical beauty of different landscapes and buildings. Guerra’s work is colorful, full of light and simply perfect, so be sure to check out his Instagram page.

Well, we could go on and on as new artists rise to prominence daily and often times even amateur photographers capture awe-inspiring shots. However, this article features a compilation of our favorite architectural photographers who might be a good starting point if you want to delve further into this type of photography.

Having said this, many artists are still waiting to be discovered so go and explore, as you may find plenty of inspiration.

Architectural renderings play a vital role in architecture, here is why

Also known as architectural illustration, architectural rendering is a form of art that has been led to pure perfection today. This is mostly due to the advantages that architects get from the latest modern technological achievements.

Architectural rendering allows an architect to create two-dimensional animations or images with the main goal of showcasing all attributes that should be included in the final design. Since we live in a digital age where computers have the last say, we have all sorts of rendering options that greatly help artists create the most amazing visuals.

Today, architects mostly use three-dimensional modeling software to generate computer renderings for various purposes, with one of those purposes being creating presentations. Before technology took over, people used to create their architectural renderings by hand.

Even today, where almost everything we see is created by some kind of software, there are still artists who prefer to create their renderings entirely by hand rather than lean on the power of technology to help them. Some of them went one step further and are combining computer technology with traditional ways to generate their linework.

In truth, architectural renderings help the architects get a clear picture of where they stand with their current projects. They also provide valuable and useful insight into all the necessary details that they should add or remove.

Most Common Purposes for Architectural Rendering

Architectural renderings are most usually created for:

1. Design analysis

2. Marketing

3. Presentations

For example, one of the major roles in the real estate industry is reserved for 3D renderings. Why? Simply because 3D renderings allow the architects to make important decisions related to design before the project enters the final stage and actually gets built.

This is crucial to real estate sales. By creating 3D renderings of a building that is about to be built, they get a clear insight into what details fit just perfectly and what needs to be changed. This way of doing things helps them do their job as architects more effectively, creating the most amazing design that money can buy.

Rendering Puts an Architect in Control

Put together, architectural rendering and technology can revolutionize the way people build things. In a way, 3D renderings put an architect in direct control over the entire project from start to finish. It also gives them the ability to experiment with the visual aspects of any building design. Architectural rendering is about lifestyle, business, process, design, and visualization.

Basically, it's possible to elicit an entire set of emotions by showing 3D visualization to the potential buyers. When they can see how something will look in real-time and 3D space, it's much more likely that they will agree to invest. Architectural agencies have been able to increase their sales greatly since they started using 3D visualization and rendering.

It's no wonder since the world of today is all about the visuals.

Architectural Rendering Helps Sell Products

Architects sell their services just like any other product. With that in mind, it's safe to say that by using 3D or any other rendering technique, the architects are doing everything within their power to get one product sold to the highest bidder.

In this case, architectural rendering isn't just about showing if something looks good. It actually gives clients a good reason to believe that they should invest in it.

By relying on digital imagery, the architects have a much better chance of selling their services. Therefore, they can use architectural rendering as a design, advertising, and marketing tool to better promote their work and get more clients.

Architectural Rendering in Retail

Architectural rendering is an excellent artistic way to express ideas related to an architectural plan. By using digital information, an architect can present realistic scenes of one project to get their clients interested. There are two sides to architectural rendering: psychological and emotional. 3D renderings can impact the emotions of the viewers. That's exactly why architectural rendering plays the most important role in retail.

The three-dimensional view of an architectural project increases the chances of selling the idea. Real estate companies and architectural agencies are using this modern, digital way to tell a whole story through their work. They use rendering to create impressive photo-realistic visuals of decorations and surroundings.

These details can be incredibly impactful, detailed, and authentic to the viewers. That's exactly why so many experienced and skilled architects are using rendering as their main architectural tool to sell their art pieces. This tool allows them to highlight different perspectives of one project, with visual graphics playing a vital role in eliciting an emotional response from their clients.

Architectural Rendering Allows Architecture to Develop even Further

Architectural rendering allows the architects to constantly upgrade their skills and become experts at what they do. The more technology advances, the more architecture will advance with it. Architects will be able to create even more complex presentations, covering every aspect and detail of one project to ensure maximum safety, security, and sustainability.

These are the three most important things when it comes to constructing an object or whatever it is that needs to be built. Rendering is a digital way to build things where each team member can greatly contribute and get an insight into what the end result will be. This is important for many reasons.

Let’s say that there's a need to build a bridge. Using 3D renderings, the architects can determine right away how the entire building process will go, point out the most important aspects of the project, and find out what the upsides and downsides are. It saves money, time, and effort while improving creativity and productivity.

Using artificial intelligence in architectural rendering will give way to a lot of new innovations, allowing architecture to develop even further as an art form.

Architectural Rendering is Not Easy, Here is Why

Even though architectural rendering has improved with technology, the process hasn’t become any easier. The standards have increased substantially and now, these renders need to look very realistic.

In the past, visual representations of future architectural models were drawn by hand. This method had many drawbacks compared to what you can do now. Technological improvements have revolutionized this process with software which allows experts to present their project in a 3D environment.

However, this has set the bar high for any architectural rendering expert. To be honest, even basic 3D renders do really look better than old ones, but the current standards require more detail and complex visualizations.

This means that everyone with a bit of knowledge can do 3D renders, but only those with experience can make professional ones that have value in the world of architecture. Architectural rendering is not easy, and here is why.

The view needs to be naturally adjusted at all times

Architectural renders are perceived by viewers as a movie, or a combination of 3D models the viewer can inspect from any angle. It is this camera-like view that contributes to the render looking more convincing, or more real. This is often an issue with renders; even though the models and the details are dome fine, the camera view isn’t, and this completely destroys the credibility of the render.

Modern rendering standards require final presentations to be as realistic as possible and this is impossible without proper eye high adjustments throughout the whole render. It is essential that the person making the render puts him or herself in the shoes of a photographer and ensure that the whole view of the render is like a quality photograph, no matter which area is currently being examined.

The Sun must be positioned properly

The Sun and its effect on the overall render is crucial. How it is positioned can greatly affect how real the whole structure will look. Proper Sun placement and light animations play a big part in creating realistic and appealing visual effects. If the Sun placement is not adequate, this can make the whole exterior look artificial.

Too much light will make the whole model too bright and people won’t be able to see the fine details, nor perceive the depth of the model properly. The position of the Sun needs to be natural to create a realistic environment, but at the same time, it cannot disrupt the form.

It’s essential to add the sky

If you have the sun, then of course, you need the sky. Adding a sky is probably one of the most difficult tasks for renders, as most architects don’t get any training in this kind of design. This means that architects are forced to go out of their comfort zone and completely switch to something new.

If not done properly, the sky can ruin the whole image even though all the other aspects of the render are on point.

For a proper render image, the sky needs to fit in perfectly and not stand out from the rest in any way, nor should it draw attention from the exterior. Architects that want to get this right need to train to make it look natural. After this, they also need to work on adding it to the render properly.

There are lots of reflections that need to be considered

A lot of architectural designs come with many windows and this is why it is of the utmost importance to ensure that reflections on these surfaces are as detailed as possible to make the whole thing realistic. However, there is an even a larger issue with the exterior if you have glass surfaces present in the interior, such as tables or mirrors.

This could require multiple reflections to keep up with the standards. The reflections are affected by the Sun, the landscape around, the light, and the sky. All of these things need to be considered to create proper reflections that look natural. This can be a very tiresome task as it requires a lot of time and attention to detail.

It’s important to add vegetation around the model

When it comes to exterior architecture rendering, the surrounding vegetation is a big part of the whole scene. The architect needs to add plants and trees which have the proper dimensions, thus creating a better perspective of the entire model. The vegetation near the model needs to be presented using 3D images, while the background can be a series of 2D images as they are less noticeable.

This is how everything will look more natural. Viewers will be able to visualize it in a better way, leaving a greater impact on them. To make the whole thing realistic, it is essential not to use the same plants. Ensure that they have different shapes and sizes. Otherwise, your render will look monotonous.

Everything needs to be as detailed as possible

To make renders as lifelike as possible, it is crucial to pay attention to details. This includes adding more elements such as vehicles or even people. Not only this, but you need to ensure that everything you include is customized and detailed as well. Still, people are not necessary, unless the client requires them explicitly.

To make the render convincing, you need to let viewers see details such as license plate numbers on vehicles, facial expressions, branches, leaves, realistic weather conditions, and so on. You can even expose certain quirks and features of the model by having people or other elements “interact” with it to show its practicality.

In this visual and technologically advanced age, it is essential that 3D architecture renders look as realistic as possible. Construction companies rely on them to supporting their architectural needs. At the same time, potential customers want to be able to see how a certain building or house will look like to get interested and hopefully make a purchase or an investment.

Where to Find The Best Architectural Rendering Services

Finding reliable help with architectural rendering services can be difficult. Now, connecting with the world’s best rendering artists has never been easier.

For architecture and design studios, finding consistently good 3D rendering services can be the rusty cog in an otherwise well-oiled studio machine. Most offices, especially small ones, don’t have the resources to employ a 3D rendering artist full time, and must rely on freelancers and part-timers. Even for firms with large enough teams to have fully employed visualization specialists, being able to quickly assign important rendering deadlines is an incredibly valuable resource.

Thankfully, architecture studios have a few streamlined options for connecting with freelance rendering artists when the demand for such work exceeds the firm’s ability to turn things around quickly. Easy Render is one of these architectural rendering services.

With Easy Render, architecture and design studios can browse thousands of portfolios and hire a capable rendering artist in a matter of hours. It’s the job-finding service tailor made for the freelance rendering artists and the firms who require their services. Whether your project calls for photo-realism, diagramming, working drawings, or animations, you’ll be able to review and hire an artist who specializes in exactly what you need. You’ll soon develop a small group of team members you only have to hire when you need them.

Easy’s in the name, and it couldn’t be more appropriate. Artists are listed by their going rate, so you won’t have to look far to find someone who will save you money. Having access this kind of architectural rendering service ensures your design staff will be able to focus on making the building better, more buildable, and more important to your future business.

Perhaps the best feature of Easy Render is their satisfaction guarantee. If you aren’t totally happy with the services provided, you’re entitled to keep your money. This includes deadlines that aren’t met or images of poor or substandard quality. Easy Render protects both the artists and the architecture studios, which cultivates an online environment built on trust, good work, and reaching far beyond expectations.

In addition, Easy Render has developed collaboration tools that allow architecture offices to quickly communicate with their freelancers. That keeps the workflow flexible and accurate. Changes happen often in the design world, so it is important to have a direct line into all team members so the finished product correctly reflects the work that went into the design.

There are other architectural rendering services out there, but few include a more robust pool of rendering artists, or a better reputation of taking the pain out of outside hiring. They are your own personal recruiter, and operate to bring the right people together to produce the best results. There are few things more valuable to an architecture studio than having a capable rendering artist available at a few clicks of the mouse.