Following the latest trends and tech solutions, modern users and gamers have become more demanding. Companies all around the world are trying to improve their user experience and stay on top of the competition by introducing various cutting-edge tech solutions in their business. However, the fastest growing industry brings new trends overnight, and that's the reason why users always want something fresh and more advanced.
As technology grows, something that was a mind-blowing solution a few months ago becomes outdated as soon as something new appears. Following that theory, developers worldwide are trying to perfect the existing solutions and cater to a satisfied audience.
Virtual reality and augmented reality games are the most demanding apps that work in real time. However, such apps have been available for a while, but this upgraded solution provides gamers with a much better experience.
Nokia and CMCC joined forces to create an intelligent radio network architecture that can support the usage of edge cloud computing in combination with artificial intelligence and machine learning techniques.
This novelty will affect all industries across all verticals, but let's find out what their collaboration means and how it will affect the gaming industry.
At the Mobile World Congress 2019 (MWC), on February 27, Nokia announced their collaboration with CMCC, where they demonstrated a 5G AI-powered, quality of experience solution for virtual reality gaming applications.
Using the latest O-RSN Alliance edge cloud for artificial intelligence, machine learning, and real-time computing, Nokia and China’s Mobile Research Institute managed to ensure the best user experience. Managing and updating machine learning powered models and adapting 5G connection of VR is possible thanks to the open API-based O-RAN RIC architecture.
Chief Scientist at China Mobile Research Institute, Dr. Chih-Lin I, said:
"At this MWC, China Mobile and the partners successfully demonstrated multiple capabilities based on O-RAN architecture, among of which VR gaming QoE use case is the most eye-catching one.
The Optimization of top-level service QoE is one of the most important RIC use cases, in which CMCC and Nokia have been accelerating the research for a long time, and already achieved a series of results, and its broad application prospect is highly expected. "
The foundation for such a project is Nokia's 5G commercial-ready Air Scale base station, a Cloud RAN split CU/DU architecture for 5G networks. However, together with the China Mobile Research Institute, they tested a VR gaming app based on artificial intelligence with machine learning, allowing trained models to learn and improve over time.
Ultra-low latency, enabled by VR video rendering in the cloud, is the first tech improvement of this kind, and Nokia strongly believes that open interfaces and open architecture are crucial for 5G to work as a wide eco-system. Real-time intelligence also ensures correspondence to the highly variable bit rate of virtual reality traffic.
Head of Cloud RAN at Nokia, Michael Clever, said: "This is one of the most exciting 5G Edge Computing demonstrations at MWC. VR gaming on a mobile network combines all the ingredients that make 5G so promising," and then he explained that Nokia is proud to be working closely with CMCC ''to extend the capabilities of the O-RAN architecture.''
Moreover, Michael Clever explained that O-RAN architecture enables them to combine the capabilities of Open Edge Server with the 5G radio network.
VR gaming apps have become cutting-edge technologies, and the favorite way of entertainment among gamers and modern users. However, as we mentioned above, VR gaming in real time is so complex, and that's why the transmission of the signal isn't always in real time.
The gaming experience over O-RAN eliminates latency, enabling a real-time response. Their algorithms succeed in eliminating connection issues, allowing for automatic, accurate, and almost real-time responses. Latency during VR gaming has a negative impact on user experience, and that's why many gamers disliked virtual reality apps until now.
This cutting-edge technological progress will affect other industries, too. Virtual and augmented reality have already hit various industries, including architecture, real estate, the film industry, and many more. With this improvement, companies among all industries will be able to rely on 5G virtual reality and utilize all the benefits of VR.
Just when we thought that VR technology reached its peak, Nokia and China’s Mobile Research Institute have blown our minds with the very first live VR gaming based on artificial intelligence and machine learning over 5G networks. This combination of the most advanced technological solutions will surely grow in the following few years.
We hope that their collaboration will bring even better VR apps, as well as lots of brand new cloud-based services. For now, we should wait until the next Mobile World Congress!
What do you think about VR gaming? Would you like to try real live VR game app over the 5G network? Let us know in the comments!
Hiring a visualizer is not an easy thing to do, especially because this specialization is a fairly new thing and designers and architects started becoming visualizers only recently. At the same time, 3D visualizations and renders have become very important, no matter what kind of project you plan on doing.
However, only a handful of people actually know how to create good 3D visualizations and this is why it is important to know how to find and recognize them. Today, we are going to discuss the important things that need to be considered when looking for the right 3D render artist.
Remember that visualizers are not there to work with you on your projects, they are there to visualize them and represent them in the best possible way. Don’t ask them to fix your projects and make adjustments as this is not their job.
The art of 3D visualization can be focused on many things including exterior and interior architecture, engineering projects, the automotive industry, and so on. At the moment, the most popular demand for 3D visualizers is in the architecture industry where they are required to create visualizations of buildings.
Simply put, you need to make sure that the person you are considering has already worked on similar projects and that they know what they are doing. There are many differences between visualizations in different fields and you need a visualizer that understands them.
Simply put, if a visualizer doesn’t know all of the specifics for a certain visualization project, he or she will never be able to do it properly. After all, the result of their work needs to help people immerse into the designs and understand how a certain product will look in the real world. This requires thorough details.
Believe it or not, visualization artists develop their own styles over time and they excel at certain areas of their work, while certain styles are less suited for them. A visualization is not only about technical work. It is also about breathing in the personal touch of the artist to create a better atmosphere.
This means that you, as a customer, should also look to find a professional who can deliver the style you want such as artistic, photorealistic, cheerful, sterile, and so on. For visualizers who have a lot of experience in working for projects like yours, you can simply leave the style up to them as they have enough experience and knowledge to deliver what is necessary.
Bear in mind that it can be difficult to explain what you have in mind to the 3D artist, especially if you are not experienced in this kind of work. This is why you should look to use visual aids that can get your ideas closer to them and help them understand what you want.
When considering the price, you simply can’t look at cheap offers. In this case, you get what you paid for, and if you find the cheapest company or professional near you, chances are that the quality of their work will also be poor. No matter how large your budget might be, the best idea is to research.
Don’t consider prices and money until you’ve actually found a visualizer that you like and who can do the job for you. Even if you know that their prices are higher than your budget, there are a lot of visualizers out there who are willing to work for as much as you can afford, of course, within reasonable limits.
Some agencies charge by the number of images that they do, so if your project is smaller, you can get a fair deal. However, the bottom line is that you can’t expect to get away with it cheaply and get quality visualizations that will be convincing, realistic, and immersive.
A lot of professionals don’t add nature to their visualizations but this is a very important aspect of the whole render. The surrounding scenery makes the whole thing more realistic and convincing. It can help your future customers realize the scope of the project and how the building will fit in with the surrounding scenery.
Even though this might not seem like a big deal, it is very important. At the same time, it’s not easy to do. The designer will have to spend a lot of time adding trees and making them look natural, including bushes, painting the sky, leaves, etc. Look through their previous work to see if they added the surrounding nature.
The nature around a building makes it look more convincing and less sterile. Potential buyers will be able to visualize it and imagine the building in the real world. It might seem like a simple trick but it is really effective and will bring in more value to your building as well as the visualization.
In the end, remember to bring in sketches, drawings, or even the whole project while you are discussing your partnership with a 3D visualizer. It is essential that you deliver a clear picture of the project so that they can tell you whether or not they can do it. Additionally, the more information they have about it, the better they will be able to visualize it and make it realistic.
We all know how bad it can be to buy something and regret it later, especially if it was pretty expensive. Buyer's remorse is something that all people have experienced at least once. While it's a nightmare for customers, buyer's remorse is the worst nightmare for every brand in the world.
This goes especially for the delicate industries such as architecture, where even the tiniest of details can mean a huge mistake and the failure of entire projects.
This greatly changes with the fact that customers can visualize the product before making their purchase. If they like what they see, the chances of purchasing that product greatly increase. In fact, the greatest benefits of 3D visualization are identifying design flaws, improved communication with the clients, and improved marketing.
3D visualizers are the next best thing to a real-life experience and therefore, it's safe to say that such technology opens a whole new world of possibilities, useful for both brands and customers. Here are the four ways 3D visualizers can influence the customer's purchasing decision.
The main goal of every industry is providing a user experience that will guarantee customer satisfaction. Satisfied customers buy more, that's just how it is. 3D visualizers can help the customers bridge the gap between reality and the virtual world. This is important nowadays when offline purchasing is being almost pushed aside by online e-commerce.
3D visualizers provide a great omnichannel approach which customers can use to confirm that the product is what they expect it to be across different platforms in their pre-purchase phase. Such an experience will give them all the proof they need that a product is right for them.
Since customer experience is one of the most important aspects that will further determine the relationship between the brand and the customer. Using 3D visualizers to provide an immersive and realistic experience of your products will greatly influence that customer experience. If they really like what they see, it'll be easier for them to decide.
In 3D architecture, the architects use 3D visualizers to present their projects to their clients so that the clients can explore the product in a virtual environment that simulates real life. That way, the clients can experience the product before they purchase it, which additionally reassures them of the quality of their purchase.
This shortens the buying cycle, helps improve communication and gives your brand credibility for inspiring greater confidence in your customers.
3D visualizers improve not only customer experience and satisfaction but their interaction as well. This is a good benefit that you can use to better promote your products and projects. When you improve the purchase journey, your customers will be compelled to buy. If they can experience the product, it will be much easier for them to decide. That's where 3D visualizers come into play.
They are crucial for your marketing and branding efforts but, most importantly, they will allow you to engage your customers. Using your 3D visualizers, you can easily bring your product closer to them in order to grab their attention and connect with them through your immersive storytelling.
This will engage them even more with your products and convince them to buy. Through this, they will learn to trust you, and having loyal customers is a direct way to increase revenue. 3D visualizers can help your customers make up their minds and decide to buy simply because they trust your products to be good since they can see the quality with their own eyes.
Product 3D visualizers help your customers experience your products in a virtual environment that simulates real-life which, in turn, makes them feel more confident about purchasing that product. This is crucial in a precise industry such as architecture because your clients can see with their own eyes what they are paying for.
Even though they are only virtually experiencing the product, they can already see if that is what they originally had in mind. By being transparent like this, you make them feel like they can trust you. That's the best opportunity to use that trust and demonstrate the perks of your products by letting people visualize the benefits.
Modern software allows you to build amazing things and present them in 3D visualizations to your future clients to further ensure them that you can provide what they need.
That's how you turn a potential customer into a loyal customer that will spread the word about the quality of your work to all their partners and the people they work with. This is also the most cost-efficient type of marketing you can get since you don't have to pay for further promoting your products.
Modern consumers have all gone mobile, more or less. These people prefer to buy their products online and they prefer visuals. Well, it's safe to assume that by presenting 3D visualizers of your work, you'll greatly increase your chances of appealing to them and their needs. In fact, that's exactly how you’ll influence their decision the most.
You can inform them about all the details regarding one product or a project but letting them see what you're talking about can completely change their minds. It's a customer-centric approach that provides instant satisfaction to your customers.
So, if you're having a conversation with your new client about building a park, the best way to sell your idea is by showing them the 3D visualization of what you had in mind. This is how you get them interested; this is how you sell. 3D visualizers make your projects so realistic that your customers can literally experience them in real-life.
Nothing works better to your advantage than this. It's no wonder that most architects are using 3D technology to improve their customer relations and grow their businesses to a new level – it works really well.
If the Devil’s in the details, then so is God. The idiom, of course, belongs to no other than an architect. Whether or not Ludwig Mies van der Rohe actually used it is not important. What’s important is that it perfectly captures the spirit, marked by meticulousness or obsession, of the art we call architecture.
But let’s forgo its poetical meaning for a second, and speak frankly. The famous phrase applies to the practical side of this profession too, especially when our love for architecture comes in between our unearthly passion and our mundane struggles. In between succumbing to the arts and making a living.
With that in mind, our theme of the day – Best Cities to Live In as an Architect – will mean different things to different people. For some, it’ll be Barcelona or Rome. For others, it’ll be West Palm Beach or Vallejo. Depending on what you seek – inspiration or money – it’ll mean different things to you too.
The time is on our side, so let’s explore both.
These are the best cities to live in as an architect, creatively and financially.
Before we can make those details work, we must start with the bigger picture. It’s a rule known to every architect, perfectly applicable to both our theme and our previous research. And, speaking of which, the results of our research unequivocally show that the seven best countries to live in as an architect are, in ascending order – Ireland, Qatar, Canada, Australia, the US, the UK, and Switzerland.
Now, because our criteria includes both artistic and financial aspect, and because a global overview of architect salaries is pretty tricky to achieve (considering different relationships between living costs and earnings in different countries), our list of the actual cities that offer rich architectural heritages and decent salaries is only partially based on hard numbers. Ultimately, that’s where the devil hides.
In all of these seven countries, with some rare exceptions to the rule, the best cities to find work as an architect are large urban areas. This entails more job opportunities and higher salaries, but also higher costs of living. In other words, moving to an architectural hub is not cheap. The more you earn, the more you spend. Like or not, the truth is, all the great jobs for eager architects are in urban jungles.
Of course, you can always settle down in the suburbs and commute. In each of the following metropolitan areas, there’s a number of second-tier cities in which you can splurge your downtown money with no regrets. We certainly can’t list them all, can we? So, if you’re looking for a job as an architect, bid goodbye to Europe and head to these seven countries. Final destination – a megalopolis.
An average monthly salary for an architect in Ireland is €4,011 ($4,651). Should you find work in Dublin, your annual income would be around €55,153 ($63,944). For reference, a cappuccino in this city costs around €3, while monthly rent for a 45 m2 furnished studio in less expensive area costs around €1,108.
And, there’s plenty to see. Architecturally speaking, Dublin is very diverse, effortlessly fusing tradition with modernity. Its oldest landmark, St. Audoen’s Church, dates back to the 1190s. Its youngest – the architectural masterpiece that the Bord Gáis Energy Theatre is – was erected only two decades ago.
Need we say more than Jean Nouvel’s National Museum of Qatar? Or, perhaps we should mention Qatar’s National Archive, the city’s National Library, and National Convention Centre as well? The capital of Qatar is growing nimbly eclectic, blending Eastern bedrocks with bulks of glass and concrete.
In terms of salary, Qatar is ranked slightly higher than Ireland, with the average monthly salary there being $4,665. In Doha, however, annual income for architects is $48,319, which is significantly lower than in Dublin, though still pretty decent. The tempting thing is, experience has little effect on income.
Architects live well across Canada, but Toronto is by far the biggest hub for professionals in this niche. With a consistent economy and plenty of architectural work in progress, this city offers amazing opportunities for newcomers. The average annual salary here is $79,228, which is the national median.
From 19th century Georgian architecture to 21st-century postmodern flavors, Toronto is still embracing different architectural styles and ideas developed throughout Europe and the United States. Enjoy the Art Gallery of Ontario in its deconstructivism, the CN Tower, and Canada Life Building.
Architects from all over the world describe Melbourne as a city “that embraces the innovator, the dreamer, and the doer”, but also rewards them with a $43,616 average salary per year. The community is strong and supportive, and new architect startups are sprouting on every second corner.
All this is in perfect alignment with the city’s juxtaposition of old and new architecture – while the first provides Victorian roots, the latter elevates them with futuristic skyscrapers. For your daily portion of Art Deco and varying styles, don’t forget to visit the Manchester Unity Building and the Alkira House.
According to a 2016 BLS (Bureau of Labour Statistics) report, the highest paid architects in the United States live and work in West Palm Beach, Florida, where their average annual income amounts to a whopping $120,380. Currently, this mid-sized city boasts nearly 500 open jobs for aspiring architects.
Is there anything to draw inspiration from? Well, most of the West Palm Beach has been built either in Spanish Colonial Revival style or in Mission Revival style, while the city’s American National Bank Building represents a fine specimen of the Beaux-Arts architecture. The ambiance is breezy and bright.
In the adorable city of Salinas, professional architects earn a little less than their fellow artists from West Palm Beach – around $112,530 per year. Its architectural canvas, however, is a bit richer. Salinas was one of the few cities to prosper during the depression, briskly transforming farms into – buildings.
Just take a look at the RaboBank-Office Building, erected by Ryland $ Schwartz circa 1930. Or, the Monterey County Jail by Butner, Holm & Waterman, showcasing Deco and Gothic Elements. The Monterey County Courthouse Building is described as a fine example of the Depression Moderne style.
With an average salary of $104,650 and no big expenses, an architect can make a great living in Bridgeport, Connecticut. The historic seaport city was a playing ground for George W. Longstaff, an eclectic artist whose most famous work, built in Byzantine, Islamic, and Gothic styles, still stands today.
Do visit the Barnum Museum, whether you decide to try your luck in Bridgeport or not. And if you do, bear in mind that Connecticut’s largest city still brainstorms and recruits inventive architects for an ongoing design coastal resilience project that should reduce the risk from climate change and flooding.
Heading back to the West Coast, the Golden Gate Bridge opens new roads to architectural bliss in San Francisco. Those situated somewhere between the Alcatraz Island, Coit Tower, the Palace of Fine Arts, Lombard Street, Alamo Square, Fort Point, and Chinatown make an annual salary of decent $104,030.
Though costs of living in San Francisco aren’t exactly cheap, this melting pot of Victorian and modern architecture is a home to around 500 firms listed as members of the AIA (American Institute of Architects). Around the Frisco Bay, job opportunities are just as numerous as buildings and landmarks.
The last on the BLS’s list of American cities with the highest annual income for architects, Vallejo is a quiet waterfront community that welcomes artists from larger Bay Area cities like San Francisco and Oakland. The rent is low, the workspaces are large, and the atmosphere just bursts with innovation.
As for the architecture itself, the city of Vallejo and its Architectural Heritage Foundation firmly believe in the importance of historic preservation. Before you apply for a $103,690 salary job in Vallejo, check out its authentic character and charm as captured on video tours by Vallejo Art and Architecture Walk.
One of the best places for architects across the pond is right under the Big Ben, in the very heart of the United Kingdom of Britain. The average permanent salary for architect jobs in London is $106,339, which is, as Brits would say, enough to put you off your trolley. But still, London is very, very expensive.
Be it as it may, the Old Smoke is a living, breathing encyclopedia of European architecture, which here ranges from Georgian balustrades and Victorian baths to asymmetric Art Nouveau and floral Art Deco. Besides, a chance to sketch in front of the Westminster Abbey must be worth a queen’s ransom.
At last, we arrive to the home of the Dada movement, and by extension, the cradle of surrealism and postmodernism. Zurich’s St. Peter’s Church boasts the largest timepiece in the whole of Europe, while the rest of this Swiss city offers an abundance of drinking fountains and elaborate buildings to peruse.
And the best thing about it is, Zurich holds the world record for the highest salary for architect jobs – a tremendous $150,126 per year. A cappuccino costs $5 though, while monthly rent for a single-bedroom apartment outside of the city center is $1,408. All things considered, not a bad deal at all.
Make no mistake, finding a job in one of these architectural hubs is a risky venture. Then again, what part of loving and practicing architecture isn’t? If not for permanent salary, explore them for a gig or two, and a chance to see, learn, and experience something new. In the end, art makes nomads of us all.
Design intent greatly depends on how photoreal the 3D visuals are. If clients are to understand the concept of a design, 3D visuals play an essential role in the presentation. Interactive visualization or walkthrough animation is the best way to close a deal.
With hundreds of millions of views every month, Instagram quickly became an online creative community full of artists of all disciplines. For all those who are looking for good online places to find their inspiration, there's no doubt that Instagram is the right place. There are numerous 3D art portfolios and Instagram has become the best ''discover and showcase'' network for creatives, designers, and all other artists.
Top agencies and web designers are sharing their best creations on Instagram. The best way to look for creative inspiration or even a new job is by seeing what's new on Instagram. Well, the same goes for 3D visualizers. 3D has become a form of art that pays special attention to even the tiniest of details. That's exactly why it's so important for understanding the design intent.
If a design project isn't properly presented in 3D, the client might have difficulties understanding the very point of that design, no matter how good it is. The importance of 3D visualization in architecture is beyond explanatory – it's one of the best ways of being proactive in the process of communication with both the client and the designer.
3D visualization is also the best way to exchange ideas and improve the design.
Therefore, visualizers can greatly contribute to architecture projects, especially with the latest technology at their disposal.
The best thing about 3D visualization is that it supports both artistic and creative elements while being technology-driven. So, normally, it’s a useful tool to convey a message to the beholder but also make a profit through that same message. 3D visualizers manipulate the virtual environment to make editing and changing things easier while on the go.
That's why visualization is becoming more interactive in real-time. This medium gives the spectator the ability to literally experience an entire construction in real-time. The capability of augmented reality makes the design come alive, giving a great perspective of how an architectural project will turn out in the end. It saves money, time, and effort while giving excellent results.
With that in mind, architectural visualization, even though it's relatively new, is quite well-represented in the creative community on Instagram, showcasing incredible mastery and creative work of numerous great 3D visualizers. It's no wonder that many of them now use Instagram to keep track of the latest 3D trends and find the necessary inspiration for their future endeavors.
Since Instagram is an image-based social network, employers often use it to hire 3D visualizers.
The most common services are 3D character design, wax models, full digitization of special effects, animated logos, science and space animations. You’ll also find human anatomy, flash intro animation, public sector animation, architectural animation. Some of the more lucrative jobs involve 3D visualisation for real estate, hotels, casinos and various types of properties including interior and exterior animation.
3D visualizers basically add power to architectural projects by maximizing their visual impact. Using their special magic, they make innovative and extraordinary ideas come to life in unforeseen and exciting ways. They help make every step of the design process worthwhile while giving breathtaking and truly remarkable results.
Product designers, marketing companies, property developers, engineers, interior designers, leading architects – all of them have to work together to bring the most complex processes and ideas to life. 3D visualizers are making that possible by maintaining communication and expressing their vision with each project. They help them all understand each other by clearly presenting their ideas in 3D.
Such presentations give everyone a clear picture of where they currently stand and how long it will take to get to where they want to be. 3D visualization is one of the best ways to present new developments to everyone involved so they can determine the best course of action.
Among the best of the best is 2R Studio. With a strong message saying that they can deliver no matter what their clients want, 2R Studio brings the best architectural visualization to the table. 2R Studio is for its collaboration with numerous international architects and affordable prices.
Each project has a story of its own and 2R Studio is here to give you a way to tell it. With multidisciplinary backgrounds and an experienced team of creative specialists and experts in 3D visualization, their only goal is to portray the vision of their clients. When it comes to best 3D visualizers on Instagram, 2R Studio is the number one choice.
Enscape3D is a strong second candidate, as they are masters of 3D rendering in real-time. They can present entire projects with a few mouse clicks, giving their clients a full picture of how their project looks. Enscape can easily elevate your architecture workflow.
If you're looking for really masterful 3D visualizers who will take your work to an entirely new level and turn it into art, Enscape is exactly what you're looking for.
The third candidate for the best 3D visualizers on Instagram would most definitely be the Tresde ArchViz Studio. This architectural visualization studio creates images and virtual walkthroughs that have their own expressions. They’ve won numerous awards for best visualizations for their incredible efforts.
When it comes to style, atmosphere, composition and lighting, Tresde are absolute masters. They even have a regular teacher who can teach you multiple things about 3D visualization and improve your entire workflow to better correspond with clients' needs.
For the past 15 years SketchUp has transformed from a niche, stigma-ridden little 3D modeler that could into a visualization powerhouse. It did so with a user-friendly approach to 3D design, and an emphasis on speed and efficiency over complexity and capability. Architects were gradually swayed, and now you’d be hard-pressed to find a studio in the world that doesn’t have SketchUp installed on every machine in the office.
It’s a familiar story to those in the industry. However, what many people haven’t yet caught onto is the power hidden behind the Pro version of SketchUp. Architecture firms have been slow to adopt the cost-prohibitive version of the software, and have made due with the version that doesn’t require them to open their wallets.
But, I’m here to explain why opening your wallets means opening your workflow and visualization capabilities to a whole new world of fast, accurate, and efficient design. SketchUp Pro is the 3D visualizer the creators had in mind when they cobbled together the base program all those years ago. It’s easy to use, feature-rich, and worth every penny you invest in it.
If no other feature is worth shelling out for SketchUp Pro, the ability to import CAD and Revit files into the program is. For studios with a hierarchy in design professional, this lets lead designers hand their CAD plans over to a junior team member for them to start working up in three dimensions. It’s also useful for creating complicated topography or landscape models from a survey file.
More than this, though, is the capability to bring in a detailed Revit model for the purposes of 3D visualization out of SketchUp. With a few exporting tweaks, you can easily have a fully modeled SketchUp file that can then be manipulated and changed based on design feedback from the client or architect. This back and forth has lead to massive changes in workflow and design efficiency for a growing number of architecture firms.
SketchUp Pro comes packaged with a powerful construction document program called Layout. For many architects, the combination is replacing every hour of 2D CAD work in the entire office. This, perhaps, is the aspect of SketchUp that has had the hardest time overcoming the stigma that accompanies something so ‘simple.’
However, for those who dove in head first, Layout is proving to be a construction document tool that doubles as a high-end visualization tool. Designers have started creating detailed and accurate construction documents that fully represent the finished product. Drawings are colorful, artistic, and presented in 3D so that contractors and builders have an easier time understanding materiality and detail.
And while your skepticism is warranted, I implore you to try Layout and see for yourself how powerful it can be. There will be no more back and forth between CAD and SketchUp because everything will be contained in the same, central, detailed model. Feel free to rejoice.
Some of the trickiest aspects of an architectural visualization to master are how to model and represent organic terrain and landscape elements. SketchUp Pro comes with an exhaustive set of solid editing tools that allow you to push, pull, drape, and carve out a landscape model that accurately represents your building site.
Not only that, but with the use of SketchUp’s massive design warehouse, you’ll have access to a wide variety of ready-made 3D models. This allows you to populate your scenes with trees, people, cars, benches, traffic lights, or anything else that gives your visualization scale, realism, and a sense of humanity.
The base, free version of SketchUp is marketed towards hobbyists and design enthusiasts. However, it fall short on some of the things that make Pro a one-stop-shop for designing, documenting, visualizing, and in the end, creating good architecture. With a dedicated effort, you can rid your studio of any and all CAD and BIM programs in favor of something you never even knew existed.
Where SketchUp started and where it is today is a testament to how well it has worked. Take the next step and invest in a 3D visualizer that might even transform the way you do business as an architect. It’s never too late to reinvent your work flow, and how you translate your ideas into beautiful works of architecture.