3D Visualization

A Brief History of 3D Visualizations: The Ins and Outs

If you wonder how the universal language of all nations – visualization held for thousands of years and developed into something incredible and useful, but available to everyone, we found the answers.

3D visualizations are the best way of representing creative ideas from various fields and industries. Before the appearance of the first visualization software, people used to draw 3D visualizations manually, using vanishing points, which is difficult and requires a lot of time and knowledge.

The appearance of the first 3D modeling and rendering software changed the game and gradually made the job of architects and designers easier. Besides, the advanced features of available 3D rendering programs affected almost all industries worldwide.

Nowadays, working in some industries is unimaginable without the latest features of the best 3D modeling and rendering programs. Simple use, reduced working process, advanced and improved features, and incredible accessibility and availability are just some of the benefits of such software.

Since we are surrounded with such programs on a daily basis, we almost never notice the progress and innovations of 3D rendering. Long story short, we get used to excellent things quickly.

Keeping in mind that the difference between the first rendering software and modern visualization software is huge, let's find out how 3D visualization software developed to the level that we are used to today.

The native language of all nations

Since visualization is the best way of communication between architects and clients, it has been developing for thousands of years. Parietal Art, known as Cave painting, is proof that visual communication lasts forever.

The Egyptians, Greeks, and Romans were the first civilizations to express their creativity by using textures and materials. Many years after, we are still communicating with them through the preserved remains of their visualization – architecture. The remains of the first perspective drawings also originate from this period.

Through the history of art and architecture, we can see that many artists used perspective with vanishing points to express the space, textures, lighting, and materials.

Da Vinci

Mentioning the history of art and perspective without focusing on the pioneer of visualization, Da Vinci, wouldn't be fair. Da Vinci drew 3D models of several innovations, including a flying machine, convex lens grinding machine, and hydraulic machine. These were the first drawings for construction with perspective drawings, from which the mentioned machines were later constructed.

The development of architectural visualizations before axonometric drawings

Protagoras’ philosophy ‘Man is the measure of all things’ enhanced art, architecture, and science. This theory originated during the Renaissance in Italy.

The three-dimensional human body as a measure of all things is still the primary measure in architecture. Some modern 3D visualization programs use the modified version of perspective from the Renaissance.

After the Renaissance, architectural visualization found its true meaning. A watercolor painting of John Soane’s Bank of England done by Joseph Michael Gandy from 1830 is a revolutionary artwork with an axonometric cutaway.

Industrialization – The art school that evoked a revolution

The next hundred years were a period of fulfilling axonometric drawings and perspective. At the beginning of the twentieth century, 3D visualization became an integral part of architecture thanks to Bauhaus.

Reduced interior designs using only fundamental colors, geometric furniture, and the first appearance of showcase design enabled architects of the German Bauhaus school to create visualizations using vanishing points. Thereafter, visualization becomes a fundamental tool for representing architectural ideas and solutions.

Besides architecture, during the golden period of Bauhaus and the beginning of mass production of furniture, 3D visualization affected another industry – industrial design.

The process of hyper-realistic painting and manual drawing of axonometry and perspective can last for a couple of years, so developers of the first software decided to reduce that period and create a 3D model using a personal computer.

The '70s – The arrival of the first 3D modeling and rendering software

A. Sutherland invented and developed the first 3D modeling software. Sketchpad was the first program for three-dimensional modeling of simple objects such as cubes or prisms available for the personal computer. Although a computer was too expensive and unavailable to the common man during the '70s, the first 3D modeling software arrived and started a revolution among artists and architects.

Soon after that, using a primitive 3D modeling software, Ed Catmull created a curved, realistic model of his wrist, which brought a dose of realism into visualization. Catmull also developed Z Buffering – texture-mapping algorithms, crucial for display of bi-cubic surfaces and shapes.

Another person essential for the development of 3D visualization and rendering was Martin Newell. Creating simple three-dimensional forms, he created a teapot – the Utah teapot is now the symbol of rendering. Almost all 3D rendering programs have an icon for starting the process of rendering that looks like an image of Newell's teapot.

Using Catmull's texture-mapping algorithms, Jim Blinn was the first person who applied texture-mapping and bumps-mapping into a 3D model. Simple and plain three-dimensional models suddenly became real.

They weren’t hyper-realistic like the latest visualizations, but realistic enough to start a revolution and dramatically change the world of visualizations. Based on Catmull's methods, Blinn added reflection and scanline algorithm for bi-cubic patches.

After everything became more affordable and improved, Blinn started to create 3D animations. That way, besides architecture and industrial design, 3D visualization also affected the animation industry.

The moment when 3D visualization changed the approach to architecture

Since Jim Blinn included blobby models and texture mapping concepts during the '80s, including binary space partitioning (BSP) models as a data structure, architects began using fractals in computer graphics. When they realized how useful 3D visualization was, many of them were interested in computer-aided design courses.

3D animation was more attractive than classic rendering, but some architects and artists noted the significance of 3D rendering.

During the '80s, 3D visualization programs became more readily available. The world’s best architects and artists such as Zaha Hadid and Peter Eisenman moved from hand drawing towards procedural design. ''The Peak'', 1983 by Zaha Hadid is one of her first visualizations done with computer graphics.

Zaha Hadid described the significant and suddenly changed approach to architectural visualizations as ''Moving away from certain dogmas about what architecture is.''

The ‘90s – The development of 3D visualization software we are still using

Autodesk 3D rendering and modeling programs for visualization are, like many other programs for visualization,  based on ray tracing. The SynthaVision software was the first rendering program to apply this principle.

Although at the tail end of the eighties Tom Hudson created the THUD application for 3D modeling, 1990 was the year when Autodesk released the first 3d Studio. Based on five modules – shaper, loftier, editor, material editor, and key-framing, Hudson and Dan Silva released the first Autodesk 3d Studio.

The first version was suitable for drawing spline lines, lofted surfaces, geometric primitives, and basic mesh editing, which are fundamental features of the latest Autodesk 3ds Max too.

How in merely 50 years the outdated method of visualization became a futuristic solution

Taking on the best features of the first visualization programs and outdated methods of visualization, we can use the latest versions of 3D visualization software for performing numerous tasks. All the inventions available for thousands of years are still useful and fundamental for learning 3D visualization programs for various industries.

Unlike then, modern visualization software is much faster and more powerful. Based on existing knowledge, 3D software developers created powerful and helpful features and gave us the best modeling programs. Viewing the whole situation from this angle, we can assume that every step of the development happened for a reason.

The latest tools and gadgets for visualization enabled an even better user experience. Fifty years ago when the first 3D modeling software arrived, no one could say that it would grow into something as big and impressive as we have now.

The primary goal of technological development is user satisfaction.

3D printers

The technology of 3D printing absolutely blew our minds when it first became widely available a few years ago. After 50 years of 3D visualization, developers presented a machine able to print visualized objects. At first, 3D printers were reserved for some branches of architecture, design and 3D art, but the fastest-growing discovery spread over all verticals of our society.

Thanks to these smart machines, 3D visualization became tangible and more useful than ever. Visualized textures, thanks to the 3D printer, can now be touched and felt. Upgraded versions of 3D printers can produce almost anything using various materials, even foods.

There is the idea that 3D printers will entirely change medicine by using organic matter for printing functional 3D organs. That way, 3D visualization can become more than art and even reduce the mortality rate.

VR equipment as a tool for visualization

The first appearance of VR equipment entirely changed our approach to 3D visualization. Although programs for visualization have been suitable for creating 3D animations for almost 40 years, the arrival of VR headsets added another dimension to 3D visualization.

For example, the HTC VR headset is compatible with the latest version of Autodesk 3ds Max, which means that architects, 3D artists, and designers can feel the visualized space. Besides these industries, such equipment affected the industry of gaming and many more creative businesses.

It's known that 3D visualization is related to creative fields and industries, but after VR equipment appeared, the use of this kind of visualization has spread over many other branches.

Holographic imagery

Just when we thought that 3D visualization developed to its full potential, a company called Zebra Imaging Inc. proved us wrong. Something seen only in Sci-Fi movies has become our reality in 2017. Starting from the monochrome 2D drawing, simple 3D drawings using poor programs, in only 50 years, the dream of many children around the globe was realized overnight – the cutting-edge holographic imagery has finally arrived!

The latest medium for displaying 3D visualizations using holographic imagery is helpful in various industries besides architecture, including military, retail, medicine, and other commercial efforts.

VR equipment help architects attract investors and clients, since, with such a gadget, they can explore an imaginary space and influence the further development of an idea. Besides, the VR equipment facilitates long-distance cooperation and enables companies from developing countries to join leading global companies.

Since the latest technology has developed quite rapidly, we can only imagine what will happen in a few years from now. Holograms might become our primary tool for visualization, just like a PC with a program for 3D visualizations used to be inaccessible 50 years ago and is common now, and no one could imagine in which direction it will develop.

The bottom line

Many centuries ago, builders created stunning constructions as a way of communication. That was the only method for visualizing their idea. People have been drawing their feelings and trying to reflect their impressions since the first evidence of humanity, and that has never stopped.

Today, we have advanced methods for expressing our imagination, a broad spectrum of 3D modeling and rendering programs for visualization, including additional equipment are available to everyone.

Free versions of visualization software are available all over the world. Besides, the simplified interfaces of such programs enable us to use these complex tools without years of experience and previous knowledge. Furthermore, you can find an online tutorial for almost every 3D visualization program and gains some skills from your home.

No one could have guessed that all this would happen with technology, so we can’t even begin to imagine what's next! If you often think about the future and the technology of tomorrow, share your ideas in the comments! Who knows, you might actually predict the future.

5 Reasons Why Architects Are Gravitating Towards 3D Visualizations

3D visualizations are becoming an industry standard in architecture. Vivid and lifelike visualizations are what customers are looking for. Let's see 5 reasons why this is so.

The digital age we live in is ample with possibilities - for every problem that needs to be solved, there’s a convenient, fast, and effective solution at hand. But everything being available on-click proposes new challenges too. The biggest of which is, how can we keep up the pace with the growing demands? In architectural terms, how can we innovate the field by using the same old design tricks?

Well, we can’t. The architectural foundation of this brilliant craft will always depend on one man’s ability to envision, design, and build. Though this will never change, everything else will. Our clients’ expectations are already different and our hunger for innovation is even stronger. Such are the tools we now use for sketching and molding, led by the biggest game-changer of them all: 3D visualization.

Here’s why so many architects are making a switch to this novelty artform.

1. 3D Visualisations Are Now the Name of the Game

When asked about whether or not 3D visualization will be the future of architectural design, one LinkedIn-based architect responded that it most certainly won’t be. “It's not the future, it's the present”, he clarified. And that’s very true. As of late, architectural renderings are the industry staple.

One could argue that modern-day architects are gravitating towards this new practice because it’s higher in demand. Though that’s also true, there’s more to it. 3D visualization is not so popular among architects because clients expect to see it, but because it does the service to the design itself.

From the technical standpoint, 3D visualizations are flawless and gorgeous.

Except for the fact that they are rendering all those old, tangible approaches to designing obsolete, there’s nothing about them that a passionate architect wouldn’t love. With its vivid details and lifelike precision, great 3D models flatter architectural designs in ways that were not possible before.

2. Technological Progress Aims to Make Things Easier

And should we mention that this recent technological boom has made the business of innovating so much easier? Intuitive software, comprehensive toolkits, and easy-to-use computers are empowering new generations of architects to dream bigger, as these brilliant solutions make everything possible.

From a more practical side, 3D visualizations help remove a big amount of hassle from everyday processes and operations that all architectural firms must rely on. Business-wise, they bring a certain competitive edge and allow architectural companies to acquire, convert, and retain indecisive clients.

Though 3D rendering software is not your typical business automation tool, given that it still requires the same old dose of creativity and manual skills, it helps to optimize a big part of the design process. It’s certainly more intuitive than paper, we must give it that. It’s the digital tool for the digital age.

3. Gorgeous 3D Renders Help Impress Clients As Well

With the not-so-subtle rise of VR and the numerous advancements in graphics hardware and software, the only logical conclusion is that 3D and a 360-degree view will become the standard in architectural design. Even now, the architects and design artists are able to produce lifelike visuals.

And, when paired with VR and advanced 3D graphics, the client gets a fully immersive experience.

This helps speed up the decision-making process. A much more exciting property of immersive 3D renders is their ability to improve the firm’s success rate. When a client is met with a flawless design, they can envision the project in greater detail and are thus able to make a more confident decision.

And let’s not forget about the infamous WOW factor.

4. Visualizations Render Communication a Breeze

The ability to see the space before it’s been built has until recently been a superpower of architects only. Thanks to 3D visualizations, now everyone has an opportunity to glance into the future and feel the room with no concrete walls and material substance. It’s like offering time travel to your clients.

This, of course, makes communicating with them a breeze.

Much has been said about the artist-client relationship over the last couple of centuries, and this unusual coupling has always suffered from a communication breakdown. As all architects know, it’s almost impossible to convey a message that’s still an idea, as opposed to its material representation.

3D visualizations are exactly that - a way for you to communicate your visions and ideas while they are still raw. This is a great tool for project improvement as well, as visualizations can actually yield very specific feedback. Architectural renderings are the only equivalent of demo versions we’ve got.

5. 3D Rendering Is the Future of Architectural Design

All that said, 3D visualizations are the future of architectural design.

To architectural firms and architects themselves, they guarantee not only better control of the design process, greater accuracy in developing complex projects, and easier communication with clients, but also a freedom to experiment with brave new ideas before they finally become an expensive reality.

To clients, on the other hand, 3D visualizations offer a refreshing amount of transparency. Everything that was once unreadable and impossible to understand, interpret, and visualize has now taken a much more expressive form. So expressive, in fact, that the best 3D models are uncannily true to life.

From the business perspective, 3D visualizations are beneficial to everyone involved.

Looking beyond that, they might just reshape the world of architecture as we know it, and with that, reshape the world that architecture has built for us. Once we realize how unbelievably crucial this craft is for our civilization, it’s not difficult to grasp the immense importance of architectural innovation itself. And, as new tools for the new world, 3D visualizations are nothing if not innovative.

5 Things to Keep in Mind When Creating 3D Visualizations for Architectural Projects

Having troubles creating professional 3D visualizations? Here are the 5 essentials that will help you improve your work drastically, but also how you should approach your work.

Creating 3D visualizations and renders is not an easy thing to do. Of course, a lot of people can do this, but can they do it properly? This is the real question. The reality is that technology has made things easier in the architecture world.

Today, you can use various software solutions and digitally create amazing visualizations that can offer many benefits to both clients and stakeholders. However, technology has also made things more difficult as it has raised standards for 3D visualizations. Everyone involved wants to be given the best possible visualization.

Architects can see their work presented in a clear and precise way and make appropriate changes, contractors, and clients can see how their future home will look like firsthand. Today, we are going to talk about certain essentials you need to keep in mind when doing visualizations to bring them up to the current standards.

1. A high level of detail is a must

The point of renders and visualizations is to look as realistic as possible. This means that a lot of time must be put into adding details. First of all, after finishing the general visualization of the architectural project, you need to add other elements that will make the whole thing even more convincing.

This includes people, vehicles, animals, and other elements that are not really relevant to the project but make it more convincing. However, this is not where it ends. You also need to pay attention to tiny details within models, including furniture, home appliances, windows, bricks, facial expressions, trees, branches, weather conditions, and many other details.

Try to think of the details that can further showcase the functionalities and practicalities of the project. Try to emphasize elements which have interactivity and make them stand out through details that could bring the whole visualization closer to reality.

2. You need to think about shadows and lighting

The lack of or excessive amounts of shadows and lights in 3D visualizations are the things that make them look very artificial and plastic. When there is insufficient light, viewers will have a hard time seeing what you are trying to show them. In case there’s too much light, all the details will be lost and all that effort you’ve put into adding them will have been in vain.

Because of this, you need to take care of lighting and shadows to ensure that there is more depth as well as a perspective for the viewer to immerse themselves into. On top of that, quality lighting can make 3D renders more focused, as they can highlight the important parts of a certain project and tell viewers where to look.

Many designers use vignetting, a technique that changes saturation, contrast, and brightness on the edges of the screen or images to focus the attention of viewers on what is in the center. When done properly, the people looking at the visualization don’t even notice the darker edges.

3. Add nature around the project

Many people will say that nature is obsolete within architectural projects. However, the surrounding scenery can greatly improve the realness of the render. Still, even though this sounds simple, creating nature around the project can be very demanding. You will have to add dozens of trees, plants, sky, sun, clouds, bushes, and so on.

This takes a lot of time and makes the render larger and more difficult to process. This means that if you are working on a slow device, it might take more time to actually finish the render. A lot of designers don’t practice doing this and they end up having really poor skills for building the surroundings of the project.

This is a must, no matter how much of a nuisance it seems, it means a lot to the clients for whom the project is done. They can have a better overview of the whole area and be able to visualize it better.

4. The view needs to be naturally consistent

3D visualizations have come so far that today they have to look like a short movie that will show people what a certain architecture project will look like when finished. They have countless 3D model combinations which allow viewers to look at through various angles.

This kind of camera-based overview makes the visualization more realistic and immersive. A lot of designers focus on creating great models, add a lot of details but their camera movement is simply not adjusted well, and this reduces the credibility of their work.

Modern standards for 3D visualization demand that you create presentations that are very realistic and this includes the angle of the camera and height adjustments. This needs to be done for the whole project. The best way to understand how to do this is to think of yourself as a photographer and try to imagine how a photographer would present their images.

5. You need to avoid creating sterile visualizations

Professional visualizations simply show what the designer thought about how the space was going to be used, its functionalities, and practicality. It is not only about being clinically accurate. You need to add personality into the designs so that the clients who look at the visualizations can imagine using that space.

This is why houses for sales which have tours of the area are sold more often. You cannot simply display empty space and expect that people will be able to visualize themselves in it. Add context through all the necessary elements that will be in the space and, if needed, show people using these elements.

These are the five essentials to keep in mind when creating 3D visualizations. Never forget about them and, of course, work on your technical skills to make them happen. It is both about being skilled and having the right mindset to deliver the best experience for the viewer and help them imagine what is in front of them.

3D Visualization – AI and VR are Revolutionizing Construction Jobs

As AI and VR technologies continue to improve there are many new industries in which they can be applied to improve operations. One of the sectors where VR can offer great benefits is construction. Here is how VR can change construction jobs.

VR and AI have arrived at our doorsteps and they’re here for the taking. These technologies are no longer used just in gaming, VR has spread to almost all industries. Wherever you point your finger, you can find VR being used and construction is no different.

In the next decade, the construction industry will move to adopt VR and AI completely and use them in a wide range of applications to save time and money throughout projects. With the highest level of immersive experience that VR provides, it’s simply perfect for the construction industry.

On the other hand, AI can be applied almost anywhere today. Wherever there are computers and programs, it can be used, and we all know that computers are everywhere. Construction companies have been able to see great benefits from these technologies and the potential to improve their operations in the future.

Issues in construction

When it comes to construction, the only possible way to look inside a house, building, or whichever facility is going to be built, is through small models. However, these small model designs aren’t that practical, as construction managers can only see a small portion of the whole construction and they can’t have a full overview.

The design models of a construction can be a lot different than the actual construction and this is where problems happen. A building's viability might be amazing on paper but once it’s transformed into a miniature there are many issues that can happen, and they often do.

With these issues all projects constantly require adjustments and revisions that cost a lot of money and during these changes, it often happens that the building looks completely different than the initial designs planned it to.

VR for building constructions

With the implementation of high-quality VR constructions, these issues can be fixed. This technology allows architects and designers, but also the people on the field to spot deficiencies in design on time and ensure that they are not built and become the deficiencies of the building itself. Reworking various issues means increased labor costs, but this will completely remove the need for this.

When it comes to the final build, this technology contributes to greatly reducing errors, stops downtime, allows projects to meet deadlines, and improves the overall quality of the construction.

A lot of VR software solutions for construction are designed to perform various actions so that architects or construction companies can get incredibly creative with their designs.

Some of the actions that can be done with VR software available at the moment include stress testing various components of the building, changing materials, and assessing what their use will be, going throughout the construction to visualize it and really be able to understand it before it’s even built.

VR and 3D modeling

Apart from builders being able to use their VR on site to recognize issues and do their jobs more effectively, this technology can also be used by designers and architects. 3D modeling is very important at the beginning of a project, as the architect won’t have to redesign things over and over because they didn’t work out well in reality.

However, 3D modeling is also used differently in construction projects. With sophisticated 3D models, it’s now possible to demonstrate closely to customers, builders, or investors what the building will look like in the end. It’s difficult to establish whether a building will look the way it’s imagined from 2D plans but 3D models with VR visualization can allow anyone to do this.

With virtual reality, builders or anyone else can work with structures in their natural size through the VR environment and spot difficulties, logistical issues, or simply mistakes that were made. This is a significant improvement compared to having to scale physical or computer models.

Improving the level of safety

Even though a lot of creation and design are done in construction, a large portion of it is also about actually building structures. This means that there are many employees working on a site where there are a lot of materials, machines, and dangers lurking around. A certain level of danger is always there and depending on the building, it can be lower or higher.

With VR technology, it’s possible to give greater protection to all the employees on the site. Combined with AI and VR, employees can wear technology that can give them warnings when potential risks to their safety are detected. Additionally, construction workers can have smart badges, which are small and convenient, to provide real-time data and show where all the workers are located at a given moment.

All of this means that the number of potential injuries is greatly reduced. The helmets that workers wear can also benefit from VR. With a constant information flow from workers to the office, they can get information about the risks that surround them, sudden temperature spikes and reductions, unseen threats, laser scans, and data sensor information.

VR can improve collaboration

The prospect of engineers, architects, and the investor being able to collaborate on the same project with designs and plans is simply amazing. Additionally, the builder can easily see what is required and easily assess if that is possible or not, provide accurate quotes while having an easy option for suggesting improvements.

It’s not just the people behind the project that can give input in the virtual space but also the people who will be using that building and spending time in it. If we are talking about a hospital, nurses and doctors can give valuable suggestions on what can be useful.

VR has great potential in terms of collaboration. The better the VR is, the more options there will be. Multiple people can work in a virtual space at the same time, make changes on the spot, discuss them, and offer valuable suggestions that they can instantly put to test.

At the moment, only a handful of companies are using these new technologies to improve their construction processes. However, their number is continually growing, as companies are starting to realize the vast amount of benefits these technologies provide. AI and VR will not only improve the quality of their construction work but also customer satisfaction.

Audi's 3D Visualization Customer App, Review and Takeaways

Audi has launched a new 3D visualization customer app. Let’s see what it’s capable of, what features it packs, and what Audi has in store for the future.

Audi takes the first step toward a digital customer experience. The new 3D visualization customer app coming from this company enables users to inspect Audi car models down to every little detail. It appears that Audi has recognized the need for such an app, and decided to become more competitive by offering something brand new to its customers.

Most of the millennials are familiar with 3D concepts, as many 3D games were available to them as they were growing up. Audi has decided to play the familiarity card and allow the modern customer base to experience their car models as if they were in the store or taking a test drive. Let’s see what Audi’s new 3D visualization customer app can do.

Audi’s 3D Visualization Engine

To deliver the best possible experience to their customers, Audi has decided to speed up the rendering process. Their 3D visualization engine allows customers to enjoy 3D renders in real time. In fact, Audie relies on the power of their website and servers for this.

While making their renders ultra fast, they have also made the process more convenient for the users, as they no longer need to download any additional plug-ins or applications.

Audi’s 3D visualization engine is capable of delivering a 3D image to users across multiple devices, including desktop computers, laptops, smartphones, and tablets. Their 3D engine was built to resemble the ones used in the gaming industry.

This is why it uses pre-built virtual Audi car data models from the central database. Rendering techniques are fast – they can deliver a new image in a matter of seconds. Considering the popularity of this brand, it appears that Audi has invested heavily in the IT infrastructure that can support multiple renders at any given time.

To completely understand the power of their 3D visualization engine, one has to take into account hundreds of equipment variants and several hundred million possible car models. This makes billions of combinations possible. On top of this, the engine renders the car on a realistic background, to make the image even more engaging to future customers.


The new Audi 3D visualization customer app is designed to improve the car configurator already found on the company’s official website. Apart from bringing the 3D component, this app will improve the customer experience with the following features.

Custom Car Configuration

When configuring the car, the ability to customize features and see the results in real time feel fantastic. The experience is very similar to playing popular car games. Thanks to custom car configuration, the customers can experience their creation very realistically, without having to wait. This feature stands at the core of this 3D app.


To enhance the user experience even further, the developers have added interactivity to 3D renders. Customers can turn the lights off and on, as well as open and close the doors, trunk, and hood. Allowing customers to take full control of their car, even in the 3D environment, is incredibly engaging.

It also helps customers see how their favorite car appears from all angles, and with open doors and the lights turned on. If they don’t like it, they can go back, make changes, and interact with the new 3D render in a few seconds.

Support for Different Environments

It is clear that Audi’s intention is to help the customers better relate to their car models. It appears that they’ve added the support for different environments for these reasons exactly. Thanks to this, customers can place their car in different environments.

The current version supports several environments, some of them are landscapes, tunnels, and so on. Beside showing users how their configured car looks in different environments, this gives the entire render a more realistic feel.

Support for the Finest of Details

Audi’s 3D visualization engine supports even the smallest of details. This is why the 3D renders of configured cars are very rich in details. For instance, customers can see the finish of the inlays. They can also close and open the convertible top.

There is also support for displaying both running and parking lights. The important thing here is that not even the finest of details will slow down the rendering process.

Features Planned for the Future

The first 3D model was only available on Audi’s German website for the A4 car model. The manufacturer’s plan is to roll out the Audi visualization engine for all the available models in several countries, including the UK, France Spain, USA, and Japan. In the future, Audi’s 3D visualization customer app will feature:

● Higher image quality of up to 4K.

● More options for vehicle environments, including country-specific environments.

● Additional features that will only be available for the car dealers.


This is not the first attempt by this manufacturer to bring its car models closer to the customer base via 3D. Back in 2012, Audi released the Audi A3 augmented reality app in cooperation with ARworks. Since this app was such a success, Audi has come a long way to bring 3D to their customers and make it available via the default car configurator on their official website.

This is sound proof that there is room for 3D technology in the automotive industry. While Audi might be the first car manufacturer to use this tech, we can assume that many others will follow. Especially today, when 3D tech is available and supported by many devices.

Audi’s plans to make their 3D visualization app available in several countries is proof that the app was a huge success in Germany, where it was originally launched. With all the improvements planned for the future, we can only wait and see what the new app will look like and what it will support.

All of this leaves us wondering – what other new uses will there be for 3D technology?

3D Visualization and VR, A Match Made in Heaven

The modern digital age has brought many new things that we thought were not possible. The latest tech solutions are the immersive 3D visualization and VR solutions which can be combined to offer benefits in various industries.

Imagine being able to see your brand new product or a project in 3D space. Now that you have, imagine being able to do so without even building your product or construction. That’s something right out of sci-fi movies or is it? With the latest technological developments, this too has become a reality or should we say, virtual reality enhanced by 3D visualization.

By combining these two technologies together investors, customers, designers, and stakeholders are able to see their project or product throughout its life cycle and interact with it in a realistic and meaningful way.

This has opened up many opportunities in various industries and brought many benefits to both businesses and customers. Here is why these two are a perfect match and how they are shaping our reality through a virtual environment.

How 3D visualization and VR work

To view objects in such fashion, you need to have a 3D model or image. Some of the most widely used types of 3D images at the moment are stereoscopic panoramic images. Stereoscopic pictures actually consist of two pictures that are placed next to one another in a similar position but at slightly different angles.

Creating a 3D environment

It’s all set up to give anyone looking at these images an illusion of depth. The images are, in fact, 2D but the way they are positioned tricks the brain into creating 3D depth. The best-known applications of these images are 3D movies that actually aren’t 3D.

The true 3D experience doesn’t create the illusion – it actually has three dimensions and the most commonly used type is the hologram. Three-dimensional models can also be stereoscopic but they have a lot more details and are different than static images.

This means that you can view an object at any angle without having to change the viewpoint. It also allows you to move freely in an area or around an object and observe every tiny detail that it has to offer.

Immersive 3D through VR

The only way that a person can really experience 3D models and environment and interact with them properly is to have the right technology. After a 3D model or an image has been created, it needs to be viewed properly to get all the details, features, and depth.

In this case, the hardware choice can be VR glasses or VR headsets. The better the models are and the more details they have, the more sophisticated the hardware needs to be. This includes VR sets used for viewing. Quality headsets such as Oculus Rift have complex 3D models which allow them to immerse users into an interactive and realistic 3D visualization.

Application possibilities are endless

The projects usually feature one of the following things:

● reconstructing buildings

● building a new house

● seeing animals and interacting with them

● testing out new products

Viewing the project as a whole in a 3D environment and interacting with it allows various professionals to make the necessary corrections to their project no matter what it might be.

This type of setup is welcomed in various fields and industries, the most obvious ones being architecture and construction where it is already being used on a large scale.

These technologies allow professionals to find mistakes early on and correct them before any money has been invested in a project. However, they also give clients a way to see whether the project is exactly what they want it to be.

This new technology is very exciting and catches the eye of everyone involved in its use, no matter if we are talking about professionals using it, investors, stakeholders or clients. This means that customers will be more satisfied and professionals will be able to market and sell their work better.

3D Visualization and VR in Architecture

Most architects and designers have switched to computer devices for their work long ago. Since 2D drawings don’t offer enough clarity and cannot even be understood by most clients, it has become a trend to create 3D animations, models, and 3D renders that will help clients understand what is being done on their behalf.

All this has led to 3D visualization and VR technologies which have the power to present designs of future constructions in a clear light. Clients can manipulate models, move through all of the spaces, and go through every tiny detail of the designs presented to them. VR and 3D visualization combined offer interactivity and users can now even change the elements that they don’t like on their own.

Amazing advantages offered by VR

With architectural visualization that is immersive and interactive, both clients and architects can notice errors and faults early on. This makes it easy to prevent issues before any money or effort have been invested into construction. You can drastically reduce costs, as there isn’t any need for additional investments other than the ones that were initially projected at the start of construction.

On top of that, clients, investors, stakeholders, and professionals that work on projects can oversee the design. They can have a fulfilling discussion about the design and truly imagine what the final project will look like. Imagination is not really precise so when a person can see their vision in front of them, it’s easier to for them to change things or try something else instead.

3D visualization and virtual reality are drastically accelerating various design processes, with the architecture industry being the first one looking to exploit their potential. However, these technologies are yet to be fully developed in manufacturing, aeronautics, data visualization, simulations, arts, and many other fields. We can only expect a bright future for these solutions.