Using photorealistic architectural visualization to create outstanding 3D models of various structures is one of the best steps you can take in your career. Creating 3D models to showcase your designs will bring you more clients, as you can show them exactly what a particular structure will look like once its entire construction is completed.
As a 3D visualizer, you certainly understand how beneficial this can be. But, are you making the most of 3D modeling? Are you utilizing all the available tools to create exceptional architectural visualizations that will make you truly stand out and double your business?
This is where drones come into play. These unmanned aerial vehicles have been in heavy use in the commercial and film industry for years now, but they’re finally taking flight in the architectural industry as well. More and more 3D visualizers are utilizing them to create high-quality images and videos, and enhance their 3D modeling efforts.
A drone will enable you to capture the tiniest of details and showcase a particular structure from every possible angle. You can capture its beauty and every little intricacy from a point where it’s seen in its entirety – from the sky.
You simply cannot see an entire structure at once from the ground level, but a drone enables you to do so. It enables you to create both still images and videos, and use them to produce a marvelous 3D model that’s a realistic representation of the structure in question.
This is especially beneficial when you’re working on large-scale projects. You have an opportunity to work with unique viewpoints and create 3D models that will sweep your clients off their feet.
Using drones to create high-quality 360° videos for your 3D modeling will also give you a competitive edge. You will truly impress your clients and turn them into repeat customers, who will gladly get you more referrals. Utilizing drones will help you stay ahead in the industry and consistently pull in more clients.
Using drones in architecture to create 3D models is also very cost-effective, which is yet another reason why you should consider it. Your aerial footage can help you identify any potential issues regarding a particular structure before the plans for its construction even begin. It would save time and costs for both you and your clients.
Using a drone to capture aerial images and then stitch them together is the easiest way to create a 3D model. That’s how almost everyone does it, and it’s more than beneficial. However, using video as a basis for your 3D modeling can yield much better results.
This is because a single video capturing an entire structure from every single angle comes with thousands of keyframes that successfully highlight every possible nook and cranny of the structure.
Imagine capturing thousands of images to achieve the same result. You would need an incredibly large amount of time to stitch all the images together to create a 3D model of the same quality.
This is why you should give videos a try. However, have in mind that this process of creating 3D models for your architectural renderings is a bit more difficult and time-consuming, but much more rewarding and really nothing you couldn’t master with practice.
Here’s what steps you would need to take.
This is an extremely important step because you want your 3D model to showcase a particular structure in the best possible light, quite literally. Therefore, you need to shoot your drone video at the right time of day.
The best times of day to capture excellent drone videos are mornings. That’s when you can catch the best lighting that will showcase the structure in the most compelling way. Shooting around noon is perhaps the best time, as you can avoid long shadows.
Once you record your drone video and upload it into your 3D rendering software, you need to analyze different frames in the video to detect and match the same features. This is called a linear method for reconstruction from lines and points.
To take this step effectively, you need to be familiar with the concepts of detectors and descriptors. The former will help you detect the features, while the latter will help you match the features. Whenever you extract the features of two images, a descriptor in the form of a vector will help you find corresponding feature pairs, and match them from one to another image.
This step involves recovering information regarding the motion of your drone camera, as well as information regarding the structure of the scene you’ve filmed.
This means you need to recover the orientation and position parameters of your camera so that you can accurately calculate all the 3D coordinates of every feature in the video frames. You can conduct this entire data-matching process effectively with the help of RANSAC, MSAC, or MLESAC algorithms.
Stereo mapping in 3D modeling involves using the structure you’ve recovered during the previous step to create the dense map of the scene in question. You create a stereo model composed of all the images (frames in the video) taken from different angles so that you can get a realistic projection that provides stereo vision.
The final step when creating your 3D model from video involves adding textures and adjusting lighting to create your final product. It’s when you polish your entire video to make sure your 3D model perfectly represents the structure and showcases your design in the best possible light.
This is also where you can add various other surrounding elements that will enhance your 3D model and give it a truly realistic view, such as trees, flowers, cars, and people walking by.
Shooting images and videos with a drone may seem daunting at first, but you can master it and produce remarkable architectural visualizations with practice. Practice truly makes perfect, so get to the big, wide, open spaces where operating drones is allowed, and practice as much as you can.
When practicing your drone flying, make sure you avoid some of the most common mistakes rookies make, such as being completely inconsistent with what they are filming. When shooting images, make sure you cover enough area when shooting, so that you can get enough overlap between the images, as that’s crucial for stitching them together perfectly.
The most important thing about flying a drone is to obtain a license or permit. You don’t want to receive a hefty fine if you don’t have a license, or if you fly your drone in a restricted area. Therefore, obtain a permit and get familiar with all the UAV regulations before hitting the clouds and creating impressive videos for your 3D modeling.
While we can't count all the benefits technology has brought in the 21st century, we know very well how much it has affected the architecture.
The latest software solutions and apps can facilitate all the processes of planning and designing, modern tools are here to automate numerous tasks at the construction site, but there are also lots of useful gadgets.
Our comprehensive knowledge about the traditional materials, methods of fabrication, our designing skills, as well as the ability to create buildings that defy physics thanks to the advanced elements of the supporting structure, in combination with tech-driven tools, give this industry endless potential.
Nevertheless, one smart trick, earlier known only from Sci-Fi movies, is ready to change the world of architecture as we know it – virtual reality.
With that in mind, here are ideas that will help you improve your business, but also to facilitate some processes of your work and allow you to achieve the best end products – visualizations.
As we mentioned before, the VR equipment isn't very useful without the latest software solutions. Luckily, the state-of-the-art 3D modeling and rendering programs are now compatible with virtual reality.
Using your favorite VR headset, you can jump into the virtual world and create 3D models that will be manifested in real time. Such interactivity is already extremely helpful, but VR can do more.
Besides walking through your 3D model, you can edit scenes, modify all elements of your model, and even step into your building in real-time. In such a case, virtual reality enables you to see the entire situation better, from all angles, and fix all issues before the process of rendering begins.
The commonly used software solutions among architects such as Autodesk's 3ds Max and Revit are compatible with the affordable VR equipment such as HTC Vive Headset or Oculus Rift. Moreover, there are various augmented reality and mixed reality apps that are also incredibly helpful.
Interaction with your 3D model will bring you lots of fun, but more importantly, you'll be able to create more precise buildings in record time.
Well, it's known that a picture is worth a thousand words, which further means that visualization, actually, is the best way of communication between architects and their clients. Moreover, a picture knows nothing about the language or distance barriers, which makes the visualization the common language among all nations.
With that in mind, we can freely say that architectural visualization is the most crucial requirement for advanced cooperation. So, when it comes to engaging with your clients, VR kicks in!
The visualization is the most powerful tool for selling your idea to a client, but the visualization in virtual reality can bring you even more advantages. Even if your clients are miles away, you can present them your entire project simpler than ever.
VR tours can include all the parts of your design, starting from the environment, exterior design, to the interior of your building, to the closest details.
However, you can present all of that without VR if you create an animation, but VR wins again – thanks to the virtual reality, you can present your design to your client in real-time, including the presentation straight from the construction site.
Virtual reality gives your clients and investors the opportunity to interact with your design and give you suggestions to fix some issues or change the tiniest details.
‘’Virtual Reality experiences have helped our clients better understand their projects before construction. There have been many occasions when we’ve been approached to create a visualization experience for projects in the later stages of design development.
Experiencing the immersive environments has prompted designers to further refine the design to fully celebrate their vision. Communicating ideas using VR has also given end users of the building the possibility to be more involved in the design process, ‘’ said Ekke Piirisild, Director of VRtisan, when he tried to explain how VR can help him cooperate with his clients in the design process.
Piirisild also noticed that solving the problems and mistakes before the beginning of construction works is a benefit that increases the end clients' confidence that the final design will suit their requirements.
Your goal should be to satisfy your clients' needs and to improve customer experience, and VR will make it possible!
Similar to the application when it comes to engaging with clients, VR can help you to feel the virtual space. Besides construction logistics, VR also allows you to increase the aesthetics of a project.
A hyper-realistic visualization in the virtual reality will help you to actually see the real appearance of your design before the foundation has even been set. You can change the materials, move or resize windows, add additional artificial lighting, and manage your entire project in real-time.
The use of VR in architecture also cuts costs. Firstly, time is money, but also, all the changes, especially if we're talking about the improvement of the bearing elements of your construction and the aesthetics, will save you lots of money.
Today, when the level of ecological conscience is increasing, it's important to anticipate how the environment, as well as atmospheric influences, will affect your building. Very often, you can use such influences to your advantage.
Thanks to virtual reality, you can include some environmental factors in your project and check the levels of heat, sunlight, rainfall, and other factors, and find environmentally efficient ways to increase the performances of your building.
On the other hand, you can test the safety elements of your building, or simply check the best ways to fit your building into a specific landscape.
Each architect in the world can confirm that architectural history can be very helpful during the process of developing an idea. Besides, knowing the secrets of the greatest modern architecture creators is also very useful.
However, traveling the world in 80 days isn't always the solution, but using the latest technology, your journey across the world can start within a few seconds.
Using VR equipment, buildings from the other side of the planet can become tangible. Influences from traditional architecture, as well as from modern practices, can help you learn a lot, and you can find your own style if you try to combine different elements from various cultures. Moreover, you'll be able to learn a lot from your own buildings.
What else are you waiting for? Get your own VR headset and enjoy!
Rob Kendal, Managing Director of Yulio explained what he would add to the current VR world if he could add only one feature, ‘’ Easier content creation, ‘’ he said, and then he added ‘’While there’s been a ton of hype around VR, it hasn’t actually hit the mainstream, partly due to lack of content. So far the cost to create VR content has been prohibitive for many companies, but that’s changing.’’ Kendal also added that 360-cameras are more affordable today.
‘’We’ll also start to see software like Yulio making it easier to convert 3D models into VR experience more widely adopted and we’ll also start to see the creation of those 3D models themselves become more accessible.’’
Well, there's something we can agree on. On the other hand, new technology is always so complex to use at the beginning.
About forty years ago, when the very first rendering software appeared, it was the cutting edge technology open only to several people, and completely strange and difficult to learn. However, today, millions of architects, 3D artists, and designers use even more advanced software solutions on a daily basis.
Our first step should be accepting the state-of-the-art technology, and it will become simpler over time.
What do you think? How is virtual reality altering the future of architecture? Let us know in the comments!
Just when we thought that technology had reached its peak, new tech progress has raised our expectations to whole other level. Although the concept of a robotic museum is nothing new, we will soon bear witness to the world’s very first self-building architectural achievement.
Melike Altınışık Architects (MAA) recently won an international competition for Robotics Musem in Seoul, South Korea. The expected official opening and completion of works at the construction site of the world's first self-building Robot Science Museum will be in late 2022.
The Seoul Metropolitan Government hosted the competition for the design of the world's first museum of this kind with a clear intention – to promote science, innovation, and technology, to increase public interest and knowledge in robotics, and most importantly, to support public education in technology and related sciences.
Let's find out how the combination of the best building ideas and state of the art technology has changed everything we know about construction and architecture itself.
Lead designer, Melike Altınışık, together with the project team members Tan Akıncı, Özge Tunalı, and Melih Altınışık, as well as architectural assistants Hüseyin Karameşe and Şeyma Özübek, created the project for this stunning 6500m2 building with a unique form.
Hyper-realistic and futuristic visualization of this gorgeous building and 2500m2 surrounding landscape is done by amazing 3D artist Ediz Akyalçın.
This 21-meter-high structure will include various contents, including a nursery room, lobby, library, museum shop, cafe, two education rooms, two exhibition areas, as well as special exhibition event space on the top floor. The car park will be placed under the building, in the basement.
Vertical communications inside the building will be accomplished over three organic-formed stairs and two elevators.
Visitors will be able to experience the state-of-the-art robotic technologies, such as virtual and augmented reality, artificial intelligence, and even holograms. Considering the primary purpose of the Robot Science Museum – to spread scientific culture, they will present robotic construction methodologies and the latest fabrication technologies.
This stunning construction will adorn the Changbai New Economic Center, next to the Photographic Art Museum. The evolving cultural center for Chang-dong, placed in the northern part of Seoul, will be well-connected with other public spaces, which will additionally increase visitors’ comfort.
This curved, fluid, and organic building will be part of a unique and small universe, specially created for robots and science enthusiasts.
Using drones and robotic construction techniques, this Turkish company will change the approach to architecture in the South Korean capital. These bionic construction workers will mold, weld, assemble, and polish parts of the curving metal facade structure of the Robot Science Museum.
The cutting edge technology such as 3D printers will also be included in the entire process – concrete, landscaping around the building, will be 3D-printed. Moreover, drones will handle mapping, monitoring of robotic construction vehicles, and site inspections.
Architect and founder of Melike Altınışık Architects, Melike Altınışık said ''The new Robot Science Museum (RSM) which plays a catalytic role in advancing and promoting science, technology, and innovation throughout society is not only going to exhibit robots but actually from design, manufacturing to construction and services robots will be in charge," and he added "In other words, the Robot Science Museum will start its first exhibition with its own construction by robots on site."
We have to add that Ediz Akyalçın has done an excellent job. When it comes to visualization, there are numerous renders of the interior design, as well as the exterior, even in the construction phase.
He was able to fit this organic form perfectly in Seoul’s landscape. Moreover, he displayed the entire vibe incredibly realistically, starting from the polluted air above Seoul, the foggy panorama of this futuristic city, to hard-working drones and robotic vehicles.
On the other hand, he invested lots of effort to create these stunning renders of Robot Science Museum's interior. Besides numerous curves and fluid surfaces, he gave us a chance to enter the future for a second – his visualizations include additional robotic creatures that will serve visitors for additional comfort.
Simply put, Ediz Akyalçın successfully took us to the world of tomorrow in the most credible way.
Melike Altınışık Architects is an award-winning, leading international architecture company. Besides their latest achievement, MAA has won numerous international prize awards.
These include Europe 40 under 40, Swiss Art Award, FEIDAD Design Award 07’, International Award for Architecture, Madrid, Spain, Feidad Award 2006 Taipei, Taiwan – Design Merit Award, Motion in the Shell, WAN Future Projects Transport Award for Kızılırmak Bridge Design, Shortlisted, and many more.
Once again, technology managed to facilitate our lives. This semi-automated site is the most futuristic approach to architecture we have yet seen. We hope that architects and engineers across the world will adopt the idea of self-building architecture, and save lots of time and money.
The world has become a more advanced place than we could ever imagine.
What do you think, what's the next mind-blowing invention that will completely change the world of architecture?
3D visualizations are the best way of representing creative ideas from various fields and industries. Before the appearance of the first visualization software, people used to draw 3D visualizations manually, using vanishing points, which is difficult and requires a lot of time and knowledge.
The appearance of the first 3D modeling and rendering software changed the game and gradually made the job of architects and designers easier. Besides, the advanced features of available 3D rendering programs affected almost all industries worldwide.
Nowadays, working in some industries is unimaginable without the latest features of the best 3D modeling and rendering programs. Simple use, reduced working process, advanced and improved features, and incredible accessibility and availability are just some of the benefits of such software.
Since we are surrounded with such programs on a daily basis, we almost never notice the progress and innovations of 3D rendering. Long story short, we get used to excellent things quickly.
Keeping in mind that the difference between the first rendering software and modern visualization software is huge, let's find out how 3D visualization software developed to the level that we are used to today.
Since visualization is the best way of communication between architects and clients, it has been developing for thousands of years. Parietal Art, known as Cave painting, is proof that visual communication lasts forever.
The Egyptians, Greeks, and Romans were the first civilizations to express their creativity by using textures and materials. Many years after, we are still communicating with them through the preserved remains of their visualization – architecture. The remains of the first perspective drawings also originate from this period.
Through the history of art and architecture, we can see that many artists used perspective with vanishing points to express the space, textures, lighting, and materials.
Mentioning the history of art and perspective without focusing on the pioneer of visualization, Da Vinci, wouldn't be fair. Da Vinci drew 3D models of several innovations, including a flying machine, convex lens grinding machine, and hydraulic machine. These were the first drawings for construction with perspective drawings, from which the mentioned machines were later constructed.
Protagoras’ philosophy ‘Man is the measure of all things’ enhanced art, architecture, and science. This theory originated during the Renaissance in Italy.
The three-dimensional human body as a measure of all things is still the primary measure in architecture. Some modern 3D visualization programs use the modified version of perspective from the Renaissance.
After the Renaissance, architectural visualization found its true meaning. A watercolor painting of John Soane’s Bank of England done by Joseph Michael Gandy from 1830 is a revolutionary artwork with an axonometric cutaway.
The next hundred years were a period of fulfilling axonometric drawings and perspective. At the beginning of the twentieth century, 3D visualization became an integral part of architecture thanks to Bauhaus.
Reduced interior designs using only fundamental colors, geometric furniture, and the first appearance of showcase design enabled architects of the German Bauhaus school to create visualizations using vanishing points. Thereafter, visualization becomes a fundamental tool for representing architectural ideas and solutions.
Besides architecture, during the golden period of Bauhaus and the beginning of mass production of furniture, 3D visualization affected another industry – industrial design.
The process of hyper-realistic painting and manual drawing of axonometry and perspective can last for a couple of years, so developers of the first software decided to reduce that period and create a 3D model using a personal computer.
A. Sutherland invented and developed the first 3D modeling software. Sketchpad was the first program for three-dimensional modeling of simple objects such as cubes or prisms available for the personal computer. Although a computer was too expensive and unavailable to the common man during the '70s, the first 3D modeling software arrived and started a revolution among artists and architects.
Soon after that, using a primitive 3D modeling software, Ed Catmull created a curved, realistic model of his wrist, which brought a dose of realism into visualization. Catmull also developed Z Buffering – texture-mapping algorithms, crucial for display of bi-cubic surfaces and shapes.
Another person essential for the development of 3D visualization and rendering was Martin Newell. Creating simple three-dimensional forms, he created a teapot – the Utah teapot is now the symbol of rendering. Almost all 3D rendering programs have an icon for starting the process of rendering that looks like an image of Newell's teapot.
Using Catmull's texture-mapping algorithms, Jim Blinn was the first person who applied texture-mapping and bumps-mapping into a 3D model. Simple and plain three-dimensional models suddenly became real.
They weren’t hyper-realistic like the latest visualizations, but realistic enough to start a revolution and dramatically change the world of visualizations. Based on Catmull's methods, Blinn added reflection and scanline algorithm for bi-cubic patches.
After everything became more affordable and improved, Blinn started to create 3D animations. That way, besides architecture and industrial design, 3D visualization also affected the animation industry.
Since Jim Blinn included blobby models and texture mapping concepts during the '80s, including binary space partitioning (BSP) models as a data structure, architects began using fractals in computer graphics. When they realized how useful 3D visualization was, many of them were interested in computer-aided design courses.
3D animation was more attractive than classic rendering, but some architects and artists noted the significance of 3D rendering.
During the '80s, 3D visualization programs became more readily available. The world’s best architects and artists such as Zaha Hadid and Peter Eisenman moved from hand drawing towards procedural design. ''The Peak'', 1983 by Zaha Hadid is one of her first visualizations done with computer graphics.
Zaha Hadid described the significant and suddenly changed approach to architectural visualizations as ''Moving away from certain dogmas about what architecture is.''
Autodesk 3D rendering and modeling programs for visualization are, like many other programs for visualization, based on ray tracing. The SynthaVision software was the first rendering program to apply this principle.
Although at the tail end of the eighties Tom Hudson created the THUD application for 3D modeling, 1990 was the year when Autodesk released the first 3d Studio. Based on five modules – shaper, loftier, editor, material editor, and key-framing, Hudson and Dan Silva released the first Autodesk 3d Studio.
The first version was suitable for drawing spline lines, lofted surfaces, geometric primitives, and basic mesh editing, which are fundamental features of the latest Autodesk 3ds Max too.
Taking on the best features of the first visualization programs and outdated methods of visualization, we can use the latest versions of 3D visualization software for performing numerous tasks. All the inventions available for thousands of years are still useful and fundamental for learning 3D visualization programs for various industries.
Unlike then, modern visualization software is much faster and more powerful. Based on existing knowledge, 3D software developers created powerful and helpful features and gave us the best modeling programs. Viewing the whole situation from this angle, we can assume that every step of the development happened for a reason.
The latest tools and gadgets for visualization enabled an even better user experience. Fifty years ago when the first 3D modeling software arrived, no one could say that it would grow into something as big and impressive as we have now.
The primary goal of technological development is user satisfaction.
The technology of 3D printing absolutely blew our minds when it first became widely available a few years ago. After 50 years of 3D visualization, developers presented a machine able to print visualized objects. At first, 3D printers were reserved for some branches of architecture, design and 3D art, but the fastest-growing discovery spread over all verticals of our society.
Thanks to these smart machines, 3D visualization became tangible and more useful than ever. Visualized textures, thanks to the 3D printer, can now be touched and felt. Upgraded versions of 3D printers can produce almost anything using various materials, even foods.
There is the idea that 3D printers will entirely change medicine by using organic matter for printing functional 3D organs. That way, 3D visualization can become more than art and even reduce the mortality rate.
The first appearance of VR equipment entirely changed our approach to 3D visualization. Although programs for visualization have been suitable for creating 3D animations for almost 40 years, the arrival of VR headsets added another dimension to 3D visualization.
For example, the HTC VR headset is compatible with the latest version of Autodesk 3ds Max, which means that architects, 3D artists, and designers can feel the visualized space. Besides these industries, such equipment affected the industry of gaming and many more creative businesses.
It's known that 3D visualization is related to creative fields and industries, but after VR equipment appeared, the use of this kind of visualization has spread over many other branches.
Just when we thought that 3D visualization developed to its full potential, a company called Zebra Imaging Inc. proved us wrong. Something seen only in Sci-Fi movies has become our reality in 2017. Starting from the monochrome 2D drawing, simple 3D drawings using poor programs, in only 50 years, the dream of many children around the globe was realized overnight – the cutting-edge holographic imagery has finally arrived!
The latest medium for displaying 3D visualizations using holographic imagery is helpful in various industries besides architecture, including military, retail, medicine, and other commercial efforts.
VR equipment help architects attract investors and clients, since, with such a gadget, they can explore an imaginary space and influence the further development of an idea. Besides, the VR equipment facilitates long-distance cooperation and enables companies from developing countries to join leading global companies.
Since the latest technology has developed quite rapidly, we can only imagine what will happen in a few years from now. Holograms might become our primary tool for visualization, just like a PC with a program for 3D visualizations used to be inaccessible 50 years ago and is common now, and no one could imagine in which direction it will develop.
Many centuries ago, builders created stunning constructions as a way of communication. That was the only method for visualizing their idea. People have been drawing their feelings and trying to reflect their impressions since the first evidence of humanity, and that has never stopped.
Today, we have advanced methods for expressing our imagination, a broad spectrum of 3D modeling and rendering programs for visualization, including additional equipment are available to everyone.
Free versions of visualization software are available all over the world. Besides, the simplified interfaces of such programs enable us to use these complex tools without years of experience and previous knowledge. Furthermore, you can find an online tutorial for almost every 3D visualization program and gains some skills from your home.
No one could have guessed that all this would happen with technology, so we can’t even begin to imagine what's next! If you often think about the future and the technology of tomorrow, share your ideas in the comments! Who knows, you might actually predict the future.
The digital age we live in is ample with possibilities - for every problem that needs to be solved, there’s a convenient, fast, and effective solution at hand. But everything being available on-click proposes new challenges too. The biggest of which is, how can we keep up the pace with the growing demands? In architectural terms, how can we innovate the field by using the same old design tricks?
Well, we can’t. The architectural foundation of this brilliant craft will always depend on one man’s ability to envision, design, and build. Though this will never change, everything else will. Our clients’ expectations are already different and our hunger for innovation is even stronger. Such are the tools we now use for sketching and molding, led by the biggest game-changer of them all: 3D visualization.
Here’s why so many architects are making a switch to this novelty artform.
When asked about whether or not 3D visualization will be the future of architectural design, one LinkedIn-based architect responded that it most certainly won’t be. “It's not the future, it's the present”, he clarified. And that’s very true. As of late, architectural renderings are the industry staple.
One could argue that modern-day architects are gravitating towards this new practice because it’s higher in demand. Though that’s also true, there’s more to it. 3D visualization is not so popular among architects because clients expect to see it, but because it does the service to the design itself.
From the technical standpoint, 3D visualizations are flawless and gorgeous.
Except for the fact that they are rendering all those old, tangible approaches to designing obsolete, there’s nothing about them that a passionate architect wouldn’t love. With its vivid details and lifelike precision, great 3D models flatter architectural designs in ways that were not possible before.
And should we mention that this recent technological boom has made the business of innovating so much easier? Intuitive software, comprehensive toolkits, and easy-to-use computers are empowering new generations of architects to dream bigger, as these brilliant solutions make everything possible.
From a more practical side, 3D visualizations help remove a big amount of hassle from everyday processes and operations that all architectural firms must rely on. Business-wise, they bring a certain competitive edge and allow architectural companies to acquire, convert, and retain indecisive clients.
Though 3D rendering software is not your typical business automation tool, given that it still requires the same old dose of creativity and manual skills, it helps to optimize a big part of the design process. It’s certainly more intuitive than paper, we must give it that. It’s the digital tool for the digital age.
With the not-so-subtle rise of VR and the numerous advancements in graphics hardware and software, the only logical conclusion is that 3D and a 360-degree view will become the standard in architectural design. Even now, the architects and design artists are able to produce lifelike visuals.
And, when paired with VR and advanced 3D graphics, the client gets a fully immersive experience.
This helps speed up the decision-making process. A much more exciting property of immersive 3D renders is their ability to improve the firm’s success rate. When a client is met with a flawless design, they can envision the project in greater detail and are thus able to make a more confident decision.
And let’s not forget about the infamous WOW factor.
The ability to see the space before it’s been built has until recently been a superpower of architects only. Thanks to 3D visualizations, now everyone has an opportunity to glance into the future and feel the room with no concrete walls and material substance. It’s like offering time travel to your clients.
This, of course, makes communicating with them a breeze.
Much has been said about the artist-client relationship over the last couple of centuries, and this unusual coupling has always suffered from a communication breakdown. As all architects know, it’s almost impossible to convey a message that’s still an idea, as opposed to its material representation.
3D visualizations are exactly that - a way for you to communicate your visions and ideas while they are still raw. This is a great tool for project improvement as well, as visualizations can actually yield very specific feedback. Architectural renderings are the only equivalent of demo versions we’ve got.
All that said, 3D visualizations are the future of architectural design.
To architectural firms and architects themselves, they guarantee not only better control of the design process, greater accuracy in developing complex projects, and easier communication with clients, but also a freedom to experiment with brave new ideas before they finally become an expensive reality.
To clients, on the other hand, 3D visualizations offer a refreshing amount of transparency. Everything that was once unreadable and impossible to understand, interpret, and visualize has now taken a much more expressive form. So expressive, in fact, that the best 3D models are uncannily true to life.
From the business perspective, 3D visualizations are beneficial to everyone involved.
Looking beyond that, they might just reshape the world of architecture as we know it, and with that, reshape the world that architecture has built for us. Once we realize how unbelievably crucial this craft is for our civilization, it’s not difficult to grasp the immense importance of architectural innovation itself. And, as new tools for the new world, 3D visualizations are nothing if not innovative.
Creating 3D visualizations and renders is not an easy thing to do. Of course, a lot of people can do this, but can they do it properly? This is the real question. The reality is that technology has made things easier in the architecture world.
Today, you can use various software solutions and digitally create amazing visualizations that can offer many benefits to both clients and stakeholders. However, technology has also made things more difficult as it has raised standards for 3D visualizations. Everyone involved wants to be given the best possible visualization.
Architects can see their work presented in a clear and precise way and make appropriate changes, contractors, and clients can see how their future home will look like firsthand. Today, we are going to talk about certain essentials you need to keep in mind when doing visualizations to bring them up to the current standards.
The point of renders and visualizations is to look as realistic as possible. This means that a lot of time must be put into adding details. First of all, after finishing the general visualization of the architectural project, you need to add other elements that will make the whole thing even more convincing.
This includes people, vehicles, animals, and other elements that are not really relevant to the project but make it more convincing. However, this is not where it ends. You also need to pay attention to tiny details within models, including furniture, home appliances, windows, bricks, facial expressions, trees, branches, weather conditions, and many other details.
Try to think of the details that can further showcase the functionalities and practicalities of the project. Try to emphasize elements which have interactivity and make them stand out through details that could bring the whole visualization closer to reality.
The lack of or excessive amounts of shadows and lights in 3D visualizations are the things that make them look very artificial and plastic. When there is insufficient light, viewers will have a hard time seeing what you are trying to show them. In case there’s too much light, all the details will be lost and all that effort you’ve put into adding them will have been in vain.
Because of this, you need to take care of lighting and shadows to ensure that there is more depth as well as a perspective for the viewer to immerse themselves into. On top of that, quality lighting can make 3D renders more focused, as they can highlight the important parts of a certain project and tell viewers where to look.
Many designers use vignetting, a technique that changes saturation, contrast, and brightness on the edges of the screen or images to focus the attention of viewers on what is in the center. When done properly, the people looking at the visualization don’t even notice the darker edges.
Many people will say that nature is obsolete within architectural projects. However, the surrounding scenery can greatly improve the realness of the render. Still, even though this sounds simple, creating nature around the project can be very demanding. You will have to add dozens of trees, plants, sky, sun, clouds, bushes, and so on.
This takes a lot of time and makes the render larger and more difficult to process. This means that if you are working on a slow device, it might take more time to actually finish the render. A lot of designers don’t practice doing this and they end up having really poor skills for building the surroundings of the project.
This is a must, no matter how much of a nuisance it seems, it means a lot to the clients for whom the project is done. They can have a better overview of the whole area and be able to visualize it better.
3D visualizations have come so far that today they have to look like a short movie that will show people what a certain architecture project will look like when finished. They have countless 3D model combinations which allow viewers to look at through various angles.
This kind of camera-based overview makes the visualization more realistic and immersive. A lot of designers focus on creating great models, add a lot of details but their camera movement is simply not adjusted well, and this reduces the credibility of their work.
Modern standards for 3D visualization demand that you create presentations that are very realistic and this includes the angle of the camera and height adjustments. This needs to be done for the whole project. The best way to understand how to do this is to think of yourself as a photographer and try to imagine how a photographer would present their images.
Professional visualizations simply show what the designer thought about how the space was going to be used, its functionalities, and practicality. It is not only about being clinically accurate. You need to add personality into the designs so that the clients who look at the visualizations can imagine using that space.
This is why houses for sales which have tours of the area are sold more often. You cannot simply display empty space and expect that people will be able to visualize themselves in it. Add context through all the necessary elements that will be in the space and, if needed, show people using these elements.
These are the five essentials to keep in mind when creating 3D visualizations. Never forget about them and, of course, work on your technical skills to make them happen. It is both about being skilled and having the right mindset to deliver the best experience for the viewer and help them imagine what is in front of them.