3D Artists from Over 65 Countries

8 Reasons Why 3D Rendering Marketing is Experiencing Amazing Growth

While 3D rendering marketing is experiencing amazing growth, many experts are still puzzled by this trend. Let’s take a closer look at this development and discover the reasons that stand behind it.

3D rendering market has been growing exponentially, especially during the last couple of years. The value of 3D rendering market in 2018 was $1.5 billion.

According to a 2019 Global Market Insight Inc. report, it is going to rise to over $6 billion by 2025. While 3D rendering services have found many use cases, a lot of this growth can be attributed to 3D rendering marketing.

3D rendering has found a use case in marketing as well. Both 3D rendering software and 3D rendering services have become affordable as of the last couple of years.

Marketers have decided to leverage the power of 3D rendering marketing to achieve better results. After thorough research, we have found several reasons that stand behind this trend.

3D Rendering Leads to Better Customer Satisfaction

There are many misleading ads out there, especially the ones that feature images. Selling products and services that are not even remotely close to the ad leads to angry customers.

This practice stirs business away from repeat purchases and dooms its success on the market. With 3D rendering marketing, the chances of going through the same line of events are zero. 3D rendering marketing uses 3D renders that depict the product as it will be when it gets to the customers.

Whether it’s a product on one of the crowdfunding websites or architectural rendering, customers and clients will get exactly what they see on an ad. That’s why 3D rendering marketing ensures high levels of customer satisfaction.

High Quality of 3D Renders

Modern 3D rendering software can generate high-quality 3D renders. This is very important, as the marketing has to go along with other technologies accessible to the consumers.

With high-resolution smartphones, TVs, and AMOLED display each pixel matters. The bar is way above where it used to just a few years ago in terms of resolution.

Thanks to 3D rendering software’s capacity to generate high-quality images, marketing experts can now use them for commercials on big TV screens, as well on high-quality mobile displays.

Without having to sacrifice any of the quality and nailing pixel-perfect scaling, 3D renders continue to entice consumers across the globe.

It Is as Immersive as Possible

2D media has its limits when it comes to capturing 100% of potential customers’ attention. Even if creative designers add sound and animation, it still cannot fully immerse the audience. And this is what 3D rendering marketing can do. Maybe this is one of the main reasons for its exponential growth.

Let’s take a look from the would-be buyer’s point of view. If you were the one to pay serious cash for something, basing your decision solely on drawings and sketches, what would your choice be? Now imagine if you could see that object rotate in front of you, or to see all its parts.

Immersion also plays a vital role in real estate marketing. Thanks to 3D rendering marketing clients can take walkthroughs and experience the buildings firsthand, even before the project is greenlighted.

Customers Can See What They Are Paying For

Modern customers and clients want to see what they are paying for, especially when buying products online or having to invest in a building complex project. Sketches and drawings are unable to communicate the value of a product like 3D renders can.

3D rendering is that last piece of the “get your customers to trust you” puzzle.

WIth 3D renders, companies can highlight the critical aspects of the design, showcase material quality, and texture to communicate the quality of the product or design to the customers. Customers can see what they are paying for and can base their purchasing decision on facts.

It Helps Companies Stand out from the Crowd

Even with 3D rendering marketing growing, there are still hundreds of thousands of companies still reluctant about implementing it in their day-to-day marketing efforts.

This is a perfect development for companies that want to stand out from the crowd, attract more customers, and increase revenue. 3D rendering marketing can be that one soldier in your marketing army to win you the war against the competition.

There are several niches where 3D rendering marketing can really help you climb to the top of the ladder, including architecture, construction, real estate marketing, and development.

3D renders are so realistic that they often get people confused, wondering whether it’s a real photo or a 3D render they are looking at.

3D Rendering Is Versatile Format

An asset used in marketing is only as valuable as the number of channels it can be distributed through. This has become increasingly important over time, and we have digital marketing and internet to thank.

3D rendering marketing has taken on popularity because 3D renders come in a versatile format. What does this mean?

Whatever platform your marketing campaign targets, you can rest assured that 3D rendering has the answer for it. Whether you want a photorealistic high-resolution image, 3D display, animation, walkthrough, or snapshot, 3D rendering marketing will deliver it to you.

There is virtually no industry that cannot benefit from the versatility of 3D rendering format and its applications.

The 3D Geometry Capability Adds More Value

In some niches such as architecture and construction, we can freely say, marketing was ridiculous before 3D rendering marketing.

Why? Because sketches and drawings didn’t carry any geometry capability whatsoever. The only thing able to match 3D rendering was a hand-made 3D model. But we know how hard and time consuming it is to build one.

3D renderings have amazing geometry capability. Not only can the architects create and shape any imaginable object, but they can also take the dimensions and make the model accurate down to the smallest detail.

This type of marketing crossed the boundaries of cosmetic and superficial marketing designed to entice and convince customers to spend money. It adds more value, thus becoming useful in more verticals and steadily growing.

3D Marketing Saves Money in the Long Run

When you go through a list as long as the one you just went through, it becomes self-evident why 3D rendering marketing is growing so fast. It brings numerous benefits to companies. First of all, it has a direct effect on customer satisfaction levels.

By enabling customers to see what they get for their money in advance, 3D rendering marketing ensures high ROI in short, especially in the long run.

It also enhances the digital footprint of the company that uses it. This helps a business stand out from the crowd, and benefit from diversifying the marketing strategy, both in terms of types of media used and the number of marketing channels.

Each one of the reasons on this list is powerful enough to shift the trends in a positive direction for 3D rendering marketing. Since there are several of them, their synergy has caused the 3D rendering marketing niche to bloom and experience incredible growth.

3D Rendering Costs Overview: What You Need to Invest to Create a Competent Team
Things You Need to Organize a 3D Rendering Architectural Project
8 Reasons Why 3D Rendering Marketing is Experiencing Amazing Growth
8 Tweaks to Speed Up 3D Rendering Cycles
What are the Capabilities of 3D Rendering in Architecture
3D Rendering and Photo Realism: 10 Best Practices and Tips
7 3D Rendering Issues That Commonly Pop Up in Projects
13 Expert Tips to Help You Manage 3D Rendering
Why 3D Rendering Plans Overtook 2D Cad Plans in Popularity
North American 3D Rendering is Expected to Achieve Amazing Growth until 2025
Rendering Trends - 7 Popular Styles of Architectural Rendering Software Use
Side by Side Comparison of Still 3D Renders and Animation
The State of 3D Rendering and Virtualization Software 2018-2023
Google and Sony Discuss Collaboration on OpenCue Rendering Software Manager
3D Rendering Techniques – 5 Tips to Help You Streamline The Entire Process
How to Achieve Photo-Realistic 3D Renders in 2019 and Beyond
6 Devices That Will Help You Streamline 3D Architectural Modelling
3D Rendering – Then and Now
Designer Tips How to Get Exactly What You Need Out of Your Renderings
5 Business Benefits of 3D Rendering for Architectural and Construction Companies
The 3D Rendering Software Market is Growing Fast - Here's Why
How to Build a PC for 3D Rendering on a Budget
4 Essential 3D Rendering Tutorials for Noobs
Nvidia Unveils the Turing GPU Architecture for 3D Rendering
5 Ways Architects Can Invest in 3D Rendering
Where To Find 3D Rendering Jobs Online
7 Rendering Styles for Architectural Interiors
Real Time Rendering - The Future of 3D Visualization
7 Ways Architects Can Use 3D Rendering
5 Online Resources for Free Rendering Materials
3D Rendering for Real Estate Marketing
Work With The Best 3D Rendering Studios
What is Real Time Rendering and Why It Matters
The Five Best Companies For 3D Rendering Services
The 3D rendering boom in real estate marketing
Product rendering and visualization
Landscape architecture and 3D rendering
Best Free 3d Modeling Software
Best 3D Rendering Services.
3D Rendering and Visualisation in London
3D Renderings: Prices as low as €80 per Image
3D Printing, Architecture and Contour Crafting - The Futuristic Architect
7 Tips For Learning Photoshop
Best Online Resources for Learning 3D Rendering and Visualization
The Best Ways To Utilize Outsourced 3D Rendering Work
5 Reasons Why Photorealistic Renderings are Important for Architecture Firms
Why and How you should outsource you 3d Renderings
What does VR mean for digital innovation
Where to find the best 3d characters
Should a good architect know how to 3D Render
Best 3D Furniture Model Sites for Architects and 3D Artists
Best Texture Resources for Architects and 3D Artists
How Photorealistic Rendering Can Sell Your Next Design
The Anatomy of a 3D Building Rendering
The Best Free 3D Rendering Resources For Freelancers
5 Great Online 3D Modeling Catalogues
Why should I outsource my 3d renderings
Best Render Farms