3D Artists from Over 65 Countries

3D Rendering for Real Estate Marketing

3D rendering and real-estate marketing are intertwined in producing tools to help buyers understand their dream, and sellers deliver it.

For the graphic designer, architect, or 3D visualization artist, there are few sub-industries of design that induce more eye rolling than real-estate marketing. It isn’t always glamorous or sexy, and often puts creators in that awkward position of having money and economics influence their art direction.

That’s the stigma, anyway, one that is founded in a few bad experiences but doesn’t represent the larger sample size of visualizers and artists who not only love working with real-estate, they are effectively changing the way people buy and sell buildings.

This article takes a critical look at how the visualization industry has molded itself around real-estate marketing, how the two industries rely on one another, and what the future of 3D rendering looks like as a promotional tool for sellers, architects, and builders.

A Match Made in Digital Heaven

In as recent as 20 years ago, the only tangible tools real-estate personel had to promote their listings was (hopefully) a finished building, square footage numbers, and a detailed breakdown of up-front and lifetime costs of a piece of property. They had to hard sell the ‘dream’ of potential and possibilities without visual aids to clients who don’t always have the most active imaginations.

There was a disconnect between what was being sold and what could be seen, which leads to weary buyers and even distrust between an agent and a client.

In steps 3D visualization.

Since computer rendering and digital reproduction was born, the toolset suddenly opened up for real-estate firms looking to give their clients a little bit more to go on than a wink and a sturdy handshake. They were able to invest in renderings and animations that showed the potential buyer what was possible without having to add “it’ll be great, I promise.”

Architects and interior designers began to work regularly with 3D rendering and visualization artists, feeding the promotional material to real-estate agents that made their job of finding the right buyer much less uncertain.

A Visualization For Every Occasion

Even before the advent of the digital age, there were some visual aids created by architects or artists to help move the process along. However, those instances were rare and expensive, and didn’t come with the flexibility and speed that today’s rendering industry can achieve.

Not only that, but the constant evolution of computer technology has allowed 3D rendering artists to explore completely new avenues of promotion, introducing fly-throughs, animations, and even virtual reality experiences that has transformed the way we communicate design information. These advancements have not only changed the way we design, they’ve revolutionized how real-estate is presented and sold.

Imagine a warehouse space that has plans to be up zoned for a brand new residential renovation. Rather than simply showing the potential buyer what that could look like from a financial perspective, you can take them to the space and give them a virtual tour through how that space might be transformed. It creates buzz, which in any industry equates to people emptying their bank accounts just to feel the vibrations.

3D rendering and visualization conjure excitement from even the most mundane design projects, moving people to buy and establishing a dream that can be tangibly seen.

A Bright and Descriptive Future

There’s no telling what the next 10 years in technological development will bring to rendering in the real-estate marketing industry, but there are a number of exciting avenues that are already being explored on the bleeding edge.

We’ve already talked about virtual reality - which will continue to become faster and more financially available to the everyday consumer. People are working on VR tools that allow clients to walk through a digital recreation of their future home, actively changing textures, swapping out furniture, and even moving walls as they go along.

But, the next great thing in 3D visualization appears to be a different kind of reality - augmented reality (AR). AR is using a real space, and digitally inserting digital objects via a peripheral device and a camera. It’s like VR, only you are seeing the real world with digitally rendered things superimposed over and behind it.

The technology is still at its early stages, but there are some very smart people with very influential investors making AR available for public consumption. This could very possibly represent the next great leap in 3D rendering and visual communication.

Wherever the future takes the marriage of 3D rendering and real-estate marketing, one thing is clear: the two industries will continue to work hand-in-hand to make buying and selling property easier to understand. And that is a triumph.

7 3D Rendering Issues That Commonly Pop Up in Projects
13 Expert Tips to Help You Manage 3D Rendering
Why 3D Rendering Plans Overtook 2D Cad Plans in Popularity
North American 3D Rendering is Expected to Achieve Amazing Growth until 2025
What-Performance-Specs-Should-Your-PC-Have-to-Handle-3D-Rendering
Rendering Trends - 7 Popular Styles of Architectural Rendering Software Use
Side by Side Comparison of Still 3D Renders and Animation
The State of 3D Rendering and Virtualization Software 2018-2023
Google and Sony Discuss Collaboration on OpenCue Rendering Software Manager
3D Rendering Techniques – 5 Tips to Help You Streamline The Entire Process
How to Achieve Photo-Realistic 3D Renders in 2019 and Beyond
6 Devices That Will Help You Streamline 3D Architectural Modelling
3D Rendering – Then and Now
Designer Tips How to Get Exactly What You Need Out of Your Renderings
5 Business Benefits of 3D Rendering for Architectural and Construction Companies
The 3D Rendering Software Market is Growing Fast - Here's Why
How to Build a PC for 3D Rendering on a Budget
4 Essential 3D Rendering Tutorials for Noobs
Nvidia Unveils the Turing GPU Architecture for 3D Rendering
5 Ways Architects Can Invest in 3D Rendering
Where To Find 3D Rendering Jobs Online
7 Rendering Styles for Architectural Interiors
Real Time Rendering - The Future of 3D Visualization
7 Ways Architects Can Use 3D Rendering
5 Online Resources for Free Rendering Materials
3D Rendering for Real Estate Marketing
Work With The Best 3D Rendering Studios
What is Real Time Rendering and Why It Matters
The Five Best Companies For 3D Rendering Services
The 3D rendering boom in real estate marketing
Product rendering and visualization
Landscape architecture and 3D rendering
Best Free 3d Modeling Software
Best 3D Rendering Services.
3D Rendering and Visualisation in London
3D Rendering: A Brief Explanation
3D Printing, Architecture and Contour Crafting - The Futuristic Architect
7 Tips For Learning Photoshop
Best Online Resources for Learning 3D Rendering and Visualization
The Best Ways To Utilize Outsourced 3D Rendering Work
5 Reasons Why Photorealistic Renderings are Important for Architecture Firms
Why and How you should outsource you 3d Renderings
What does VR mean for digital innovation
Where to find the best 3d characters
Should a good architect know how to 3D Render
Best 3D Furniture Model Sites for Architects and 3D Artists
Best Texture Resources for Architects and 3D Artists
How Photorealistic Rendering Can Sell Your Next Design
The Anatomy of a 3D Building Rendering
The Best Free 3D Rendering Resources For Freelancers
5 Great Online 3D Modeling Catalogues
Why should I outsource my 3d renderings
Best Render Farms