3D Rendering

3D Rendering Costs Overview: What You Need to Invest to Create a Competent Team

3D rendering is an essential part of numerous design-based businesses. But what do you need to invest in to make sure you’re getting the biggest bang for your buck? Stick with this article to find out.

Humans are highly visual creatures, and we love seeing everything fully rendered, in three dimensions, from every angle, and under different lighting. It’s the best way for a client to get a feel for a project and imagine themselves using the space.

Well, 3D rendering takes into account every single aspect of an object. Whether you’re looking to scan and digitally render a building, room, or even a human, you can do it.

And since 3-D Rendering is a rising star in the design industry, it’s entirely normal that the competition is cut-throat. But how do you stand out?

How do you make your business prosper with so much competition? The answer is a smart investment.

Invest in Proper Labour

You need to know what the driving force behind all your business is. The driving force behind everything you do is not only your equipment but your manpower as well.

You can’t design anything without proper designers, and you can’t expect to have a competent team if you don’t know how and who to hire.

Remember the three golden rules.

Employ Professionals and Amateurs

Professionals are a given. If you want to get professional service, you best hire some professional employees. But while professional employees can give you some fantastic service, the fee of a fully professional team could be staggering.

This is why you should consider adding a couple of amateurs into your ranks. If you add a couple of amateurs to your business team, they can work and learn alongside the professionals. And the best thing is that you only have to pay them a fraction of what you pay the professionals.

The biggest problem with amateurs is the attitude people have towards them. Amateurs are not incompetent – they are just inexperienced. If you balance the professional-amateur quota properly, you’ll get a great service for a low price.

Don’t Overwork Your Staff

You’ve got yourself a fine team, and they are working like a finely made automatic watch. Congratulations. However, you need to know when it’s time to let them rest. Design is a creative business, and it relies not only on skill and experience but on a creative drive.

If your employees are overworked, most of that is going to reflect on their work quality. Make sure you always have someone working but don’t make it the same person every time. This will make your 3D rendering team happy, and your projects delivered on time, every time.

Pay Out On Time

The biggest driving force behind your employees isn’t the creative release they get by putting out that great project – it’s ultimately the money they get.

People can’t eat, party, or drink with a creative release. Time your payouts properly and never skimp out on your team. They are the driving force of your business, and you should treat them accordingly.


If all goes wrong, and you’re in a pinch with time, consider outsourcing your needs to outside countries. Outsourcing is far simpler and less frightening than it might sound. You need to find a reputable and well-reviewed firm overseas to do the job you need to be done. English is the universal language, after all.

If you don’t want to outsource your business completely, that’s fine as well. You can always keep an outsourced team in your pocket if you ever find yourself in a pinch. It’s always good to have a backup!

Outsourcing can be extremely beneficial for every online company and can provide you with some fantastic benefits for a fraction of the cost, such as:

Cheaper Labour Costs

Since different countries have completely different prices for 3D rendering, you can get a better product for a fraction of the price if you outsource your business needs.

Already Existing Professional Equipment

Something that people often overlook is the equipment. If you find yourself a professional team to outsource your business needs to, they are bound not only to have competent staff but professional equipment.

This will again shorten the costs of the business and shorten the time it takes for you to deliver the product to your client.

Faster Execution

Speed is everything in the 3D rendering business. Alongside quality, how fast you can deliver a professional product is instrumental in maintaining a reputable 3D rendering business.

Outsourcing your needs will not only ensure attention to detail but will make sure your business is running smoothly and quickly.

Expert Insight

There are experts outside of your area, and their prices are much lower than yours. People tend to spend a lot of money on expert insight without even considering outsourcing outside their country.

Outside experts not only work on the project for the price of amateurs, but they can also provide some insight into your project, and how you could improve it.

Invest in Minimizing Rendering Time

It should go without saying, rendering takes a lot of time and resources – and I’m not only talking about money.

Rendering requires an incredible amount of processing power, and it can take a lot of time, even on some highly specialized computers. You need to make sure your equipment works well all the time, to minimize the rendering time.

Minimizing the rendering time and allowing your designers to work in tandem with the computers through CAD software will give you an edge on the industry.

It won’t only allow you to finish your projects quicker, but will also take some strain off of your workers, and clients. Ultimately, it will make you more money.


You need some good software to make your 3D rendering teamwork properly. You can’t give an expert car mechanic a stapler and expect him to fix your car, can you?

Of course not. Your professional team needs professional tools. Consider investing in programs that will aid the team in creating professional renderings of 3D objects.

This is not an expense – this is a necessary investment.


Hardware is equally as important as software. You need to have good computers for your designers to work on, to make their job easier, and deliver your projects on time.

This is another tool you need to perform your business properly. If the hardware is weak or outdated, your software won’t be able to perform. If your software is not performing to the highest of standards, your team won’t be performing well either.

Invest in Proper Marketing

Have you ever heard the expression, you need to spend money to make money?

This has never been as true as with online businesses. The biggest problem is – it’s incredibly simple to create a brand name and logo, register a domain, and establish a presence on the internet. People are extremely likely to fall for the first thing they see.

To get ahead of all the competition, you need to invest in proper marketing. But, how does investing in proper marketing help you get a good team?

The answer is simpler than you might think! If you have an established company with a decent reputation, you’re more likely to grab the attention of professional designers who are looking for work.

When in doubt, outsource your marketing needs as well!

It only takes a bit of planning and reasonable investment to create a good 3D rendering team. A lot of things can also be outsourced to make your life easier and save you some money. Just keep in mind the points we’ve covered in this article and be careful when defining your priorities.

Things You Need to Organize a 3D Rendering Architectural Project

When starting and organizing a new 3D rendering architectural project, it's essential to make your efforts efficient and worthwhile. Take the following fundamentals into consideration to ensure you have everything you need to make your project operate as smoothly as possible.

If you're planning on creating a 3D rendering architectural project, but you're having trouble with the organization, let us assure you that this is a common issue most architects have experienced.

That's because most artists fail to see the essentials they need to change to drastically improve their work.

It's all about taking the right approach, as organizing a 3D rendering architectural project isn't an easy thing to do. Fortunately, if you have all the essentials to do it efficiently, things become much easier.

If you want to impress your clients, you need to perfect the process of project organization. With that in mind, here are the essential things you need to make the most out of your 3D rendering architectural project.

1. Architectural plans

Before you start organizing your project, you need to provide architectural plans for it. This is the first step toward organizing your project, and it depends on what you want to show – the interior or the exterior of the building.

The best way to present architectural plans is by showing the files in CAD as this advanced tool allows your clients to enjoy your project from every angle. Visuals are extremely important today, so whatever you do, a photographic reference is a bare minimum.

Anything above that is a plus in your book. Of course, you can organize your 3D rendering project without the actual architectural plans, but that poses a bit of a challenge.

If you want to make sure things run smoothly, it's better to have some kind of a plan as you can use it as a reference.

2. Set your expectations

Try walking in your client's shoes for this one and think about what they would expect from your 3D rendering architectural project. This is the most efficient way to establish the right expectations for your project.

Think about the purpose of what you are doing. If you want to use it for marketing, it has to be of the top-class quality. If you're just looking to satisfy regulatory bodies, you can go with something less sufficient.

Keep in mind that cheap rendering projects are only good for gaining approval of regulatory bodies, but if you want to use your project for something a bit more than that, you'll need the highest quality 3D you can get.

This is essential to your project organization, as it allows you to be prepared for whatever may come. That aside, the highest quality 3D allows you to capture your project in favorable ways that might help you gain approval much faster.

It all comes down to two things – accommodating your needs and fulfilling the client's expectations.

It's important to mention that 3D architectural renders are the best and most effective tools to support your marketing efforts, and they can help you to attract your target audience. So, set your expectations according to your budget, skills, client requirements, and timeframe and then work on that.

Spending more to come up with a comprehensive and engaging 3D architectural rendering project is always a lucrative investment if the message is right. How you convey that message depends on the level of your project organization.

3. Think about camera positions

Clients love 3D renderings from different angles, which means that a lot of your project organization depends on camera positions. When you're hiring a 3D rendering company, one of the very first things they ask is to work with you on camera positions.

Now, your 3D rendering project isn't only about the object you're trying to present; it also includes the surrounding area. The more angles you include, the better as clients can get a literal walkthrough by switching between camera positions.

So, think about which camera angles you should include in your project and even work with your clients to make your final selection.

4. Interior designers and landscape architects

The process of organizing a 3D rendering architectural project also involves thinking about hiring additional personnel to help you achieve your goal.

The additional personnel includes interior designers and landscape architects.

Interior designers provide great interior finishes to complete the exact picture that your clients had in mind. Interior finish is all about the style that you're trying to create and show, and it greatly depends on your clients’ requirements.

On the other hand, landscape architects take care of the exterior renderings, which have to set the mood and the environment of the image.

Both aspects of your project matter a lot, especially if your project is still in its infancy, as they can help you set the right mood in an image.

5. Timelines

There is no organization without timing, and timing is everything in architectural rendering. The timeline determines how long it takes to complete a 3D rendering project. It depends on the specifications, requirements, skills, the technology you use, and the overall scope of the project.

You can't organize your 3D rendering project if you don't set the timeframe. Sometimes, it takes only a few days to complete your project, but that's if everything goes smoothly.

What if something goes wrong or a client wants to change something? That's exactly what you need to be prepared for.

Rushing the deadlines will only result in a mistake, as you’ll be working under a lot of pressure. That's why you need to set a reasonable timeline expectation that will allow you to handle everything right.

A few useful tips for creating a 3D rendering architectural project

In a world of the most advanced software solutions and digital technologies, 3D visualization standards are higher than ever. Clients want only the best visualizations, and their requests are getting more demanding every day.

With that in mind, here are five useful tips when creating 3D architectural projects.

1. Keep your levels of detail as high as possible.

2. Lighting and shadows are the bread and butter of any project, so master them.

3. Pay special attention to the surrounding scenery for your project, as clients will appreciate the realness of your renderings.

4. Keep the view as naturally consistent as you can, as it makes your renderings more immersive and realistic.

5. Avoid sterile visualizations, as this prevents you from adding a higher context to your project.


The more time you invest in project organization, the more you realize what matters the most – delivering the most immersive experience that will leave your clients in awe.

Modern 3D rendering architectural projects are all about being realistic, having stories of their own, and helping clients imagine and feel what's in front of them.

By putting all these pieces together, you'll come up with the right approach that will help you create the most stunning and breathtaking 3D renderings.

8 Reasons Why 3D Rendering Marketing is Experiencing Amazing Growth

While 3D rendering marketing is experiencing amazing growth, many experts are still puzzled by this trend. Let’s take a closer look at this development and discover the reasons that stand behind it.

3D rendering market has been growing exponentially, especially during the last couple of years. The value of 3D rendering market in 2018 was $1.5 billion.

According to a 2019 Global Market Insight Inc. report, it is going to rise to over $6 billion by 2025. While 3D rendering services have found many use cases, a lot of this growth can be attributed to 3D rendering marketing.

3D rendering has found a use case in marketing as well. Both 3D rendering software and 3D rendering services have become affordable as of the last couple of years.

Marketers have decided to leverage the power of 3D rendering marketing to achieve better results. After thorough research, we have found several reasons that stand behind this trend.

3D Rendering Leads to Better Customer Satisfaction

There are many misleading ads out there, especially the ones that feature images. Selling products and services that are not even remotely close to the ad leads to angry customers.

This practice stirs business away from repeat purchases and dooms its success on the market. With 3D rendering marketing, the chances of going through the same line of events are zero. 3D rendering marketing uses 3D renders that depict the product as it will be when it gets to the customers.

Whether it’s a product on one of the crowdfunding websites or architectural rendering, customers and clients will get exactly what they see on an ad. That’s why 3D rendering marketing ensures high levels of customer satisfaction.

High Quality of 3D Renders

Modern 3D rendering software can generate high-quality 3D renders. This is very important, as the marketing has to go along with other technologies accessible to the consumers.

With high-resolution smartphones, TVs, and AMOLED display each pixel matters. The bar is way above where it used to just a few years ago in terms of resolution.

Thanks to 3D rendering software’s capacity to generate high-quality images, marketing experts can now use them for commercials on big TV screens, as well on high-quality mobile displays.

Without having to sacrifice any of the quality and nailing pixel-perfect scaling, 3D renders continue to entice consumers across the globe.

It Is as Immersive as Possible

2D media has its limits when it comes to capturing 100% of potential customers’ attention. Even if creative designers add sound and animation, it still cannot fully immerse the audience. And this is what 3D rendering marketing can do. Maybe this is one of the main reasons for its exponential growth.

Let’s take a look from the would-be buyer’s point of view. If you were the one to pay serious cash for something, basing your decision solely on drawings and sketches, what would your choice be? Now imagine if you could see that object rotate in front of you, or to see all its parts.

Immersion also plays a vital role in real estate marketing. Thanks to 3D rendering marketing clients can take walkthroughs and experience the buildings firsthand, even before the project is greenlighted.

Customers Can See What They Are Paying For

Modern customers and clients want to see what they are paying for, especially when buying products online or having to invest in a building complex project. Sketches and drawings are unable to communicate the value of a product like 3D renders can.

3D rendering is that last piece of the “get your customers to trust you” puzzle.

WIth 3D renders, companies can highlight the critical aspects of the design, showcase material quality, and texture to communicate the quality of the product or design to the customers. Customers can see what they are paying for and can base their purchasing decision on facts.

It Helps Companies Stand out from the Crowd

Even with 3D rendering marketing growing, there are still hundreds of thousands of companies still reluctant about implementing it in their day-to-day marketing efforts.

This is a perfect development for companies that want to stand out from the crowd, attract more customers, and increase revenue. 3D rendering marketing can be that one soldier in your marketing army to win you the war against the competition.

There are several niches where 3D rendering marketing can really help you climb to the top of the ladder, including architecture, construction, real estate marketing, and development.

3D renders are so realistic that they often get people confused, wondering whether it’s a real photo or a 3D render they are looking at.

3D Rendering Is Versatile Format

An asset used in marketing is only as valuable as the number of channels it can be distributed through. This has become increasingly important over time, and we have digital marketing and internet to thank.

3D rendering marketing has taken on popularity because 3D renders come in a versatile format. What does this mean?

Whatever platform your marketing campaign targets, you can rest assured that 3D rendering has the answer for it. Whether you want a photorealistic high-resolution image, 3D display, animation, walkthrough, or snapshot, 3D rendering marketing will deliver it to you.

There is virtually no industry that cannot benefit from the versatility of 3D rendering format and its applications.

The 3D Geometry Capability Adds More Value

In some niches such as architecture and construction, we can freely say, marketing was ridiculous before 3D rendering marketing.

Why? Because sketches and drawings didn’t carry any geometry capability whatsoever. The only thing able to match 3D rendering was a hand-made 3D model. But we know how hard and time consuming it is to build one.

3D renderings have amazing geometry capability. Not only can the architects create and shape any imaginable object, but they can also take the dimensions and make the model accurate down to the smallest detail.

This type of marketing crossed the boundaries of cosmetic and superficial marketing designed to entice and convince customers to spend money. It adds more value, thus becoming useful in more verticals and steadily growing.

3D Marketing Saves Money in the Long Run

When you go through a list as long as the one you just went through, it becomes self-evident why 3D rendering marketing is growing so fast. It brings numerous benefits to companies. First of all, it has a direct effect on customer satisfaction levels.

By enabling customers to see what they get for their money in advance, 3D rendering marketing ensures high ROI in short, especially in the long run.

It also enhances the digital footprint of the company that uses it. This helps a business stand out from the crowd, and benefit from diversifying the marketing strategy, both in terms of types of media used and the number of marketing channels.

Each one of the reasons on this list is powerful enough to shift the trends in a positive direction for 3D rendering marketing. Since there are several of them, their synergy has caused the 3D rendering marketing niche to bloom and experience incredible growth.

8 Tweaks to Speed Up 3D Rendering Cycles

If you are in the 3D rendering industry, you know that every second counts! There are plenty of ways to speed up 3D rendering cycles and get some extra time to devote to other projects. Stay with us to learn amazing tips and tricks on speeding up 3D rendering cycles.

The relation between 3D artists and rendering speed is pretty much the same as with the chicken and the egg. Ever since 3D rendering became a thing, 3D designers have been crying about wanting it to be faster. There is one slight problem, though. The number of cycles increases the overall render time because the light bounce calculations become more complex.

You can blame a clunky render engine or your hardware configuration, but it won’t do any good. If you want to speed things up, you will have to roll your sleeves up and do some tweaking. To help you out, we have compiled a list of 8 tweaks that will speed up 3D rendering cycles.

Are you Using GPU or CPU for Rendering?

If you already know about this trick, feel free to skip to the next one. Many people in the 3D industry are not that familiar with the hardware they are using. You can speed up you 3D rendering cycles if you start using the better processor in your PC. There are two processors in your PC – a CPU and a GPU.

In most instances, GPU packs significantly more power when it comes to 3D rendering. In some cases, you render times will improve by x10. You can fix these in the Settings menu in your 3D rendering software. Just choose your graphic card and enjoy faster rendering times!

You should know that not all 3D rendering tools support GPU rendering or GPU rendering with all graphic cards. Check your 3D software features before spending time on looking for an option that’s not there.

Make Sure You Are using All CPU Threads

Modern CPUs come with several cores. The number of threads indicates the number of used cores. If you want to speed up 3D render cycles, you have to make sure that your 3D rendering software is using all the power that is available to it.

Locate the threads settings in your software. If it’s set on auto-detect, make sure to check whether all your CPU cores are used during the next render. If not, feel free to manually specify the number of cores to be used.

Get Rid of The Details

Too many details are probably killing your rendering time. If you want to speed up 3D rendering cycles, you have to get rid of the extra polygons. Once you place the camera point of view, you will know which objects are too far from it and which objects will be out of focus because they are too near.

Lower the number of details to improve rendering cycles. You can do it by lowering subdivisions and lowering the polygon count. This technique is popularly used in the gaming industry.

Also, pay attention to the detailed parts of the object in the camera frame that don’t actually face the camera. Your 3D rendering software will render them even if they are not in the camera point of view. Just delete those extra details before rendering the image. It will make the entire process significantly faster.

If you are using 3D rendering software in architecture, you should be aware of the common pitfalls of “slow 3D rendering cycles”. Render rooms or exteriors with all objects. Again, pay attention to the camera frame. When it comes to interior and exterior 3D visualization, you can delete all the objects outside of the camera frame to ensure fast 3D rendering times.

Go with Lower Number of Samples

A large number of samples has a negative effect on 3D rendering times. For those that are new to the industry, “samples” is the name used for the noise that appears while your scenes are rendered. If you open the render panel in your 3D rendering software, you will be able to to see the “number of samples” field.

To speed up 3D rendering cycles, you need to keep the number of samples as low as possible. Once the 3D rendering engine reaches the preset number of samples, it will stop. Reducing the number of samples may result in a less clear picture. This is why you should be careful.

On the other hand, if you increase the number of samples, it doesn’t guarantee you a better-looking render. The goal is to find your go-to samples number and stick with it.

Use Holdoout Shader for Longer Animations

If you are making a short film or a walkthrough for your interior or exterior designs, your rendering times can range from a couple of hours to a couple of days. Sometimes the long 3D rendering times are the consequence of using the black emission shader for the camera ray.

Don’t forget that this will affect the rendering time for each frame. In the end, it all adds up. For longer animations, you can save more than just a couple of hours, without sacrificing anything of the render quality.

Step Size or Max Steps

Most of the popular 3D rendering tools have the options that allow users to set the step size and number of max steps in the volume sampling settings. If you want to get accurate renders that are rich in details, you want to decrease the step size. This will increase the render time, unfortunately.

You can balance it out by decreasing max steps because the maximal number of steps is indirectly proportional to render speed. It all has to do with the number of bounces.

When you decrease “max steps”, you will decrease the number of bounces the render engine has to calculate before a light ray is turned off.

Optimize the Tile Size

Have you ever looked at the screen while the computer was rendering your image? Well, those boxes that appear on the screen during rendering are called “Tiles”. Why do you need to know this? Because “Tile Size” is a huge render speed factor. You see, by keeping the tile size small, you give your computer a break, because now it can focus on a smaller portion of your scene.

Now you can change not only the number of tiles but also their size in pixels. Optimizing the tile size will significantly reduce your render time. To do it right, you need to know that GPU can only render one tile at a time, while CPU renders multiple tiles at a time.

This translates into the following:

● If you are using GPU for rendering, make sure to use large tile sizes (256x256px)

● If you are using CPU for rendering, make sure to use small tile sizes (16x16px)

Limit the Number of Bounces

The number of bounces is directly proportional to render time. The more bounces you have, the longer your cycles will take. Light bounce stands for all the light in your scene that bounces off various surfaces. The more bounces you have, the more realistic your render will be. This comes at the cost of long render times.

Limit the number of bounces to four, and you will experience incredible render speed.

There are multiple ways to speed up 3D rendering cycles. If you incorporate all these in your workflow, you will save a lot of time. It will take some time to discover the best tweaks for your specific use case, though. Take some time and experiment – we are sure that you will be able to find the best solution.

What are the Capabilities of 3D Rendering in Architecture

Have you thought up the most amazing design in your head, but have a hard time bringing it to life? In this day and age, there is much more you can do to bring your design to life! Gone are the days of drawings as you can turn your imagination into 3D models! Stick with this article and find out how!

There is nothing wrong with being new at something and trying your hand at it. A man is as much as he is willing to learn, and we salute that! Architecture has been around since the start of human civilization and has evolved in numerous ways since its inception.

Long gone are the days where you had to draw your thoughts on a piece of paper and present them to someone. This method is still used, but there are a lot of newer and better methods to get your idea out there. Technical drawings and models are still kings, but the way we create them has, like most things in our lives become virtualized.

One of the methods to bring your idea to life is a method called 3D rendering. Now, what is 3D rendering, and why should you consider using it? We’ve got you covered!

What is 3D rendering?

3D rendering is a method where you create a full 3D model of your design in a program. This method enables you to not only make it much cleaner and more visual than drawings but also allows you to inspect your product for any design flaws.

Why should I use it?

3D virtual rendering is a great way to present your products. Even if you are a master at reading your drawings and you understand all of the technical jargon, the client you are presenting your product to might not be.

This method makes your product way more lively and visual, so it’s very easy to observe, critique, and visualize in a real-life environment.

This method is also extremely convenient, removing the need for huge drawing boards and tonnes uppon tonnes of crumbled papers. Whereas before, you would need to start over if you’ve made a big mistake, when employing 3D rendering, it’s as easy as crtl+z.

How do I use this Amazing Tech?

You’ve decided to give 3D rendering a shot! Amazing! You will need some programs to employ, and boy do we have something in store for you! Here are 5 amazing 3D rendering programs for you to pick and get started.


Blender is one of the oldest and most ground names in the book and provides amazing services. It is easy to use and can render full projects without any hassle. Even if it is simplistic in its nature, the power of this program is nothing less than the competition. The end result is sure to amaze, so if you’re just starting out, this might be the program to suit your needs.


Maxwell is an advanced 3D rendering program that has found its use not only in architecture but in any 3D modeling industry such as animation, gaming, and VFX. It is very modifiable, and you can install a whole lot of plugins to best suit your needs. If you’re looking for a highly customizable program, this one is for you.


Lumion might not be the alpha of the 3D rendering industry, but it surely is the next best thing. The main attraction of this 3D rendering software is it’s compatibility, as models rendered in Lumion can be read by any other program. The software itself is very useful, and the formating is extremely useful.


V-Ray is a 3D rendering tool almost exclusively used for 3D rendering in architecture projects. Therefore, this is a tool fully optimized for that one purpose. It is among the best tools on the market, rivaling even ArchiCad and other established apps.

Corona Renderer

Corona is one of the slower applications on the market, but don’t let speed fool you. The only reason why this application is a bit slower than its competition is that it’s far more detailed. You can edit even the smallest pixel with ease in this app, so if you’re looking for absolute perfection when it comes to 3D rendering, this one is for you!

3D Rendering is Safer

It’s an absolute no brainer. 3D model rendering is the future for a reason. Creating your project this way not only virtualizes them and allows for better presentation, creation, and experience, but it is also far safer.

Throughout the history of humanity and in turn, architecture, numerous important designs, and papers have been lost to time or tragedy. There is absolutely no chance that your virtual file will succumb to wear and tear or get lost to time, so this is a great way to keep your designs. Remember, the internet is forever!

Since it is forever, it is going to be there for other people. People will want to draw inspiration from you, and there is no better way to provide them with said inspiration than a fully rendered, lifelike 3D model!

It Gives Life to Your Projects and Speeds Up Approval

It makes your product and model look more natural. There is nothing visible or natural about millions upon millions of complex drawings filled with numbers and tech jargon. A simple and slick-looking 3D model is far simpler and more lifelike!

Humans are very visual creatures, and the visualization of your idea is sure to impress! It is far easier to understand a 3D shape than a 2D drawing, so you’re sure to best present your idea this way!

Through good presentation, you’re sure to get your client's approval faster. There is no need to paint a picture metaphorically, cause you’ve just done it literally! It’s best when you can present your client with a lifelike model. You can’t blame people for not understanding blueprints. Models are simpler, attention-grabbing, and just plain superior in this manner!

It’s both Cheaper and Easier

This method is far more cost-effective than traditional blueprint design.

Picture this: You’ve presented your client with your design, and they are thrilled. They do have some feedback for you and some things you can improve upon. What now?

Are you going to scrap the whole design and build it from the ground up according to their comments? What if they have even more feedback after the initial redesign process? This can be a true nightmare!

3D project rendering is much easier to edit and takes much less time to do so. Therefore it cuts down on work time, saving both time and money for the employer, and saves the designer from tedious repetition tasks.

When you work with 3D rendering, you can really bring your project to life. You can edit different scenarios and see how your model will fit in different situations. This allows your client much more breathing room and gives them the opportunity to give even more feedback.

The client's opinion is everything, and it is of the utmost importance they are satisfied. Their satisfaction is much easier to achieve with 3D rendering technology, through sheer simplicity and visualization.

In conclusion, as the times are changing, so should your work method. 3D design rendering is the future of architecture and any other designing feature, as it has innumerable benefits to traditional 2D blueprints. If you are running a design or architecture company, employing the use of this technology is essential for a functional and prosperous business.

3D Rendering and Photo Realism: 10 Best Practices and Tips

Making your 3D renders more realistic is easy when you know how to do it. With these best practices, tips, and easy techniques, we hope to shed some light on how to make the most of your 3D rendering work and make it appear realistic and believable.

In 3D rendering, photorealism is one of the most important goals without any doubt. The problem is that sometimes, it’s extremely hard to achieve it, especially if you're new to 3D rendering or still a beginner.

Well, with good workflow techniques and modern, advanced tools, it has become much easier to get that necessary photorealism that everyone is after.

You need photorealism to create artwork that is outstandingly and believably realistic, and you can achieve such an effect by using graphics media.

This is one of the main principles of photorealistic rendering. It includes reproducing tri-dimensional models using photorealistic 3D rendering techniques to make them resemble real-life models.

This is an outstandingly effective form of art that is mostly used in architecture, as it has the capability to wow the audience with incredibly lifelike visualizations that allow clients to view their projects in real life before they are actually built.

Here are some effective tips and techniques that will help you achieve that photorealistic effect with ease.

1. Bevel application

Natural objects are around rather than sharply edged. To recreate such a realistic touch, you can use beveling while managing your 3D renders.

Bevel application greatly helps with managing the right light solution with success. The main result is a reproduction of real-life objects that appears natural.

There are effective tools that will help you significantly improve photorealism in your 3D renders and design. Beveling allows you to emphasize the details by making your 3D renders look more natural, just like in the physical world.

2. Photometric lighting

Most 3D artists, as well as architects, miss out on using photometric lighting, but this is wrong, as it can help mimic natural lighting in a much more realistic way. This is especially true for architectural visualization. To achieve that photometric lighting effect, you need IES light profiles.

These profiles allow you to digitally quantify the most important data regarding photometric lighting, such as light fall-off, luminance, and shape. Instead of wasting time on trying to recreate natural light, you can use IES profiles and save a lot of time, while getting a much better result.

3. Blurred background effects make things much easier

Perhaps one of the easiest ways to increase the level of photorealism of your 3D renders is by applying the effect of depth of field. This effect blurs the background surrounding the object, allowing it to come to the foreground.

Depth effects also allow you to improve rendering composition by leaps and bounds, thus making it similar to real-life photography. This effect is exceptional at saving time, and it's also a great way to take control of your 3D model in terms of post-production.

4. Chromatic aberration aka color fringing

Don't let the name fool you – this isn't as hard or complicated as it sounds. This is perhaps one of the easiest ways to make your renders look incredibly lifelike.

It's also called color fringing. This phenomenon occurs in when all color specters aren't rendered at the exact same point of convergence.

The result is a subtle blue or red outline along the high contrast edges. The most important thing with chromatic aberration is not to overdo it, as it can detract rather than add realism to your 3D rendering work. Try it out, but be subtle with it.

5. Specular maps

Considered to be one of the most common practices by most 3D rendering artist, a specular map is a must, especially if you're new to 3D photorealistic rendering. This practice pinpoints the exact parts of your 3D model that need high glossiness or specularity, as well as which parts to diffuse.

This is a great and quite an easy way to increase realism and make your model more faithful to its physical counterpart. You should use a specular map even on the objects that have natural, uniform glossiness, such as polished metal or glazed ceramics, as it allows you to bring out any surface irregularities from dents, dings, and scratches.

6. Textures increase photorealism

Nothing makes your 3D rendering look more real than a fine texture. In fact, it's absolutely safe to say that textures help convey the exact meaning of your 3D rendering, as well as its scope and nature.

Defining and highlighting the textures of the materials you use – such as wood, metal, or leather – will make your 3D renders easily recognizable.

This helps your audience visualize your 3D rendering work in a more personalized way. Textures also allow you to include effects and reflection to really make things pop. This is what impresses the audience and wows your viewers.

7. Natural effect

Natural effects help you increase photorealism. There are many great natural effects like cracks that give your 3D rendering that natural feel. This is what adds a human touch to the whole thing, and most professional rendering artists give special attention to natural effects.

8. Asymmetry is more relevant than you think

Forget about the standard and traditional concepts of symmetry. 3D rendering professionals appreciate the relevance of asymmetry as everything in real-life is asymmetric, including our bodies.

Experimenting with asymmetry is the best way to add that exceptional and extraordinary natural appeal to your 3D renders. Adjust the asymmetry and observe the results until you reach a perfect shot.

You will notice how this amazingly effective photorealistic rendering practice makes your 3D renders look more realistic.

9. Final renders are the best moment to improve photorealism

The final render is a stage where you make the last adjustments. Adjust objects, manage contrasts, and colors to discover if any of these rendering models don't fit your final renders.

Managing all these details and adding final touches help you significantly increase realism and add the much-needed finesse that will make your work look truly impressive.

10. Don't forget to rectify the common mistakes

During your 3D rendering process, mistakes happen. Make sure you pay special attention to rectifying the following mistakes:

● Indecorous establishment of light

● Proportion irregularities and errors

● Texture errors

● Irregularities in managing photographic images

By paying attention to these common mistakes, it's possible to make a significant transformation in your 3D renderings and make them look more natural and convincing to the eye.

There's no doubt that photorealistic 3D renderings are becoming highly applicable in many industries, most notably, the architecture industry.

3D professionals and architects are required to provide highly realistic and believable 3D render for their audiences, as this has become the easiest, most affordable, and time-efficient way to confirm on the design before it enters the construction stage.

With photorealism becoming essential to 3D rendering, mastering various 3D rendering techniques is the best way to get ahead of the competition.